5 Mistakes Authors Make Running Ebook Sales (and How to Fix Them Fast!) #BookMarketing #AuthorTips

All right, let's talk about the five big mistakes authors make when running ebook sales and what you can do instead so that you are getting better results, reaching more readers and building a stronger author business. Mistake number one Sending readers to a page that does not convert. When you pay for someone to look at your book page, it must be something that sells your book. If your book has never sold, you might want to focus on figuring out how to sell the book first. Mistake number two Booking the promos and forgetting to change the price. Don't assume your price change will happen instantaneously. Set your price at least 24 hours in advance of your sale to make sure it actually drops in time. The third mistake we want to avoid is doing nothing for 90 to 120 days and then freaking out because your book isn't selling. This is as bad as people who build an email list and then never send an email. Get yourself on podcasts, you know, do book swaps or author swaps to promote your book and grow your list and also be getting consumer book reviews. Mistake number four Thinking ebook promos work only on their own. Too many authors treat an ebook promo like a one and done event or a passive activity. They pay for the promo and don't do anything because they expect it's going to do all the work. All right. Mistake number five not building relationships with your readers from the promotion. Ebook promos aren't just for sales. Try to use them to also build your platform. Ultimately, your goal is to turn a sale into a subscriber, subscriber into a supporter. That's how you build a business and a brand as an author, not just sell a book.