Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

5 Reasons Your Business Needs a Book - Reason 4 #bookpublishing #nonfiction

1 Apr 2024 · 1 min

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Short excerpt from a YouTube video by Julie Broad explaining how paid ads can be used to sell a book as a self-liquidating lead-generation tactic. She contrasts free-plus-shipping funnels with directly running ads to a paid book, offering bonuses and post-purchase upsells (courses, consults, bundles) to cover ad costs and capture buyer contact information.

Chapters

Number 4. You can use ads to sell a book as a way to self liquidate leads into your funnel. This is why some people do the free plus shipping funnel, but I just run ads to my book and offer bonuses to buy it. You can see what I do@selfpublishandsucceed.com but if you get someone to pull out their credit card, you can sell them the book, cover your ad costs, get their contact information and even offer an upsell after they buy your book to a course or a consult or a bundle of a book plus a workbook.