Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

5 Reasons Your Business Needs a Book - Reason 5 #bookpublishing #nonfiction #entrepreneur

3 Apr 2024 · 1 min

Watch on YouTube

0:47

Julie Broad argues that publishing a book sets you apart because only about 1% of the population has actually done it. While credentials like degrees and experience are common, saying you literally wrote the book on solving your clients' problem is a far stronger claim.

Questions this video answers

Reason #5

"Not much more than 1% of the population has published a book."

Chapters

Finally, number five, a book makes you stand out over everyone else in your industry. Some people feel like everyone has written a book, so why bother? But when they say that, I always go, well, if everyone has written a book and you haven't, how are you standing up against those folks in your industry that have? You probably aren't. But the other side of this is if you feel like everyone has already written a book, it's probably just your circle of friends because the reality is not much more than 1% of the population has published a book. But besides all of that, if you look at how you're marketing your business and you're saying things like we have a combined 54 years of experience or we hold degrees in this and this, are you really as appealing to your target market as the person who says I wrote the book on how to solve this very problem that you're talking about.