5 Signs You Are Ready (or Not Ready!) to Write a Book

Foreign. Tuesday. Happy May. Is anybody else kind of freaking out that we are already in May? I am definitely finding the time is going quite quickly, even though I know it goes at the same pace every day. Anyways, welcome. I am solo today. Angela got called off to jury duty. So if you're a regular viewer, you know, normally Angela is my questions and chat backup. She also keeps track of prizes and helps me with all that. And so I don't have her today. But I'm gonna do my best to take great care of you without her. But it will be a little more tricky for me to manage questions. But I will do my best. I will do my best to keep track of your questions and answer them all at the end. All right, today's topic is five signs that you are or maybe you aren't ready to write a book. Welcome. Tbody Efren. Hello. So if you're joining in, please do say hello. We still will have participation prizes, but I probably won't do the numbers game that I normally do because Angela's not here to count for me. So I don't want to do that. When I will, I'd be you guys would be sitting there watching me go, 1, 2, 3, 4, 5. And that would be scary, but we can do this. I know some of you are cheering me on, so thank you, Debbie Doson. Hopefully I got that right. Okay, so as I said, Today's topic is 5 signs you are ready or possibly ready not ready to write a book. I'll dive right into those in a second. But I want to make sure that, you know, the deep dive is happening on May 13th. This topic is going to be an Ask Me Anything hosted by our production manager, Alyssa Graser, and she is going to be essentially covering all things editing, but she is the person who oversees production, which for us covers as soon as the book is done, content editing and moves into copy editing and is all the way up to upload print proofs and all that fun. That's kind of the chunk that we call production. So it covers the copy editing, the fact checking, the proofreading, the research elements, the brainstorming of titles, marketing. The whole team gets in on that fun. But the production team is the one that oversees all of that cover design, layout, and then setting it up for distribution. So that's kind of all falls under production. So if you've got any questions about that stuff, May 13, 10:00am Pacific Standard Time, all you have to do is go to book launchers.com forward/deep dive and Register and. And you can grab your spot. It's two hours. If you haven't been to our deep dives before, we don't record them, or. Sorry, we do record them. Doesn't always work. But we don't post the full replay. So you do have to be there live. I do try to cut them up and put excerpts on the YouTube channel, but, you know, those don't go live for three or four months. So it is best to be live if you can. So get your spot, and Alyssa will be there taking great care of you on May 13th. All right, Maureen's here. Aubry, Bill's here. Hello. Great to have all of you here today. And I will drop the link in there for you right now because normally Angela does that deep dive so you can grab your spot. That is for May 13th at 10:00am Pacific Standard Time for our deep dive. Okay, now sign number one, that you are potentially ready to write a book. And again, this is talking nonfiction. Fiction is, I think, different in many ways. I still think some of these elements are going to apply when we talk about fiction. But number one is you have a clear audience in mind that you want to write your book for, and you also have a message for that audience. It may be loosely formed. It may need a lot of work to get clear, to make it more powerful, but you're ready to start writing when you do know who you're writing for and you do have a sense of how you want to impact them or what message you want to share with them. The people that I find are not quite ready to start writing. It doesn't mean they can't write a book. It just means that I don't think they're in a good spot to actually start putting words on the page are the ones that tell me their book is for everyone. When you think your book is for everyone, it really is for everyone, for no one. There is no single book out there that is for everyone. I mean, there's books like who Moved My Cheese? That book would apply to probably most people's lives. Seth Godin has a book. I think it's called the Dip. I mean, almost everybody will have something in their life where they can relate to that book, but those books still aren't for everyone. There's a certain type of person who will resonate with that message. There's a certain type of person who would even want to read it. So you really have to get clear on who your book is going to be for and who needs your message, who needs to hear Your story, Who will benefit from your story? Who's better off as a result of your expertise or your tips? I always like to say, like, what's keeping this person awake at night? What's their hopes? What are their aspirations? What are their fears? What is their biggest obstacle right now? Knowing those kind of things and knowing that something you have experienced or something that you've learned will help them with that obstacle or help them achieve their aspiration or help them avoid some pain along the journey they're on. Those are all things that really tell me, okay, you're ready. You've got a book there. Doesn't mean it's all clear yet, but you're ready. It's, you know, the old analogy of, you know, some people are sitting at home and, you know, saying, I have to go to the grocery store, but they're waiting until all the lights, traffic lights are green, which, you know, never, ever happens, and you won't ever know. So you kind of have to just set out and so, you know, you have a message, you know you have an audience. And now just start. Just start the next steps. You know, start creating that outline, Start defining your hook. Start those next steps. And as you go, you'll find your journey. You know, you'll hit some green lights, you'll hit some yellows and reds, but it is going to be something that you can create a good book with that as a starting point. A starting point of everyone is not going to be a recipe for a really good book. And I would argue that you're not ready if you do believe everyone is your audience. Number two. Let's see what I have here. Oh, and this is. This is maybe may or may not be true that you're ready or not, but it does help me, when I'm talking to authors, to kind of see how there's potential to help someone market a book. And so that is that there's something unique about your perspective or the lens that you're sharing, because chances are there is already a book or twenty or a thousand out on the subject in the category that you're going to be writing about. And so that doesn't mean you shouldn't write a book, but what we are looking for is that slightly different perspective and that you're bringing to the table. And when you can identify that you are definitely ready, assuming number one is already in place, you're definitely ready to begin writing that book and probably even publishing it and using it, you know, in some capacity for your business or your brand or to have an impact because you have a perspective that isn't the same as everyone else. And I believe everybody has this, but not everybody knows what it is yet. We all have our own opinions because we've all had different experiences that have shaped us to be where we are today. I was just having a conversation with someone this morning and we were talking about how I have not changed because I'm still me, but how I react to different stress, stimulus or stimuli, whatever you want to say, as a result of a lot of the things that I went through running this business, but in particular 2022, because I experienced a lot of different stresses. You know, financial stress, legal stress, immigration stress, and things that were completely out of my control in a lot of cases. And I just. All I had to do was wait. And those things really helped me grow to the point where, you know, something else happened. You know, a few weeks ago when I was talking about it and the person said, you, you. You are so relaxed about what just happened. And I said, well, yes, because I have these other things that have given me this new lens and this new perspective. So when you can kind of see things through that lens, that perspective, because of what you have experienced, that is something that's going to be of interest to other people, especially when you know your message and you know who you're sharing that message for and why. So all of this one and two combine to, to me, when I'm talking to people to be like, yes, there's a cool book here and you are ready to write this book. It has. It has the foundation for a lot of goodness. Again, these things don't mean that you can't write a book if you aren't feeling like you have clarity on these things. But to me, they are signs that you are ready now. Like, you know, maybe you need a writing coach or maybe you need a writer. Maybe you need to pull out ChatGPT and do some brainstorming. But you've got the foundation for a really great, impactful and, and potentially book that's going to create a lot of success for you. All right, I'm going to see what you guys are talking about over here. All right, so people, Aubry says the deep dives are awesome. Professor E.A. burlingame is here. Quizmaster China. Some people, for me, example, are obsessive about numbers, probabilities, chance, similar sarcastic processes. So, of course, a book which helps my numeracy would be great. Quizmaster China also is here for the prizes. All about the Lotto. Great to have you here. And Efren says our individual. Individuality is fascinating when communicated with authenticity. Exactly. Thank you. I'm gonna steal that. That's a great social media quote. I'm gonna steal it and claim it as my own. No, I'll give you credit. Effort. Okay. And Juan is here too. Welcome, Juan. Great to have you here. All right, so let's see who is here that has never won a prize. That's what I'm gonna go. That's. That's the official. And I'm gonna trust you on this because karma will get you if you are lying. Also, Angela has records, so she's the one that will send the prize to you, so she has records, so she'll know. But who's here who has not won t body? All right, beautiful. So, Teabody, if you are in North America, you have a choice of our hashtag, no boringbooks mug told Coffee, tea, and hot chocolate all taste better in this fabulous mug, or our oh so soft journal. And if you are not in, which is. It's very full of notes, as you can see. And if you are not in North America, then we have copies of Self Publish and Succeed. And if you're in North America, you can also choose a copy of Self Publish and Succeed need as your prize. You can choose either the physical copy or the ebook. So what you need to do is you need to email angelaeamooklunchers.com and let her know what you want and where to send it. Oh, what part of Canada are you in? I'm curious. My whole family is on Vancouver island, but I grew up in Southern Alberta, so I love me some Canada. I also did my MBA in Toronto, so I. I have lived in, I think, six different cities in Canada. Hope. Beautiful. British Columbia. Lovely. Okay, so next up on our list is number three. So for those of you just joining in, we're talking about signs that you're ready or maybe not ready to write a nonfiction book. And this third one is more a sign that you're ready to publish the book versus write, because this is going to be about your story, what I'm about to cover. And I think that in many ways, writing is very therapeutic. And if even if you've just gone through something traumatic or highly emotional for some reason, writing that out can be very, very useful for you for many, many reasons. So this I'm going to kind of say, is not necessarily specific to whether you're ready to write the book, but more like whether you're ready to go through the whole publishing process and put into the world. And that is, if your story is very emotional, you're probably not ready to put this into the world just yet. And I can't put a time on this to say it needs to be three years after, you know, the death of this person that you're writing about, or it needs to be 10 years after you were hurt. Or there's no timeline for this. It's more like how you've processed it and how you're feeling and how you're going to share it and why. And again, it's not something that I can say you are or you aren't ready. It's only you that's going to judge this and know yourself and know, you know, what you're putting into the world. But I've seen a lot of projects that are very, very emotional. And it feels for some of our authors, it's been a beautiful experience for them to go through the entire process. They've healed as they've gone through the process, but it takes longer. It also can be very hard for them to make good decisions for their book because they are so emotional. And ultimately some of the books never did, or at least they didn't get published with the help of us. The clients got to a certain point and then just had to stop the project because they just weren't ready. This doesn't mean they shouldn't have done what they did. Like I said, I've seen some really beautiful healing happen in this journey. But it's kind of like if you're looking at the big picture and you want to put the story out there, you know, how. How ready are you for others to share this story or to hear the story, and how ready are you to actually share it? And, you know, this can be a dramatic firing, you know, abuse, rejection, death. There's a lot, you know, accidents like that. You know, some people have had traumatic brain injuries or, you know, really bad car accidents. Different. I mean, the list is unfortunately, really long of things that this could be talking to. And the other piece of this that I can kind of say is a sign to me that you're not necessarily ready to put this into the world is when you look at the intent behind why you're writing the book. And some people do this for revenge. They do this to try to hurt those that have hurt them, and they have not the, I'm sharing this so that I can help others heal. I'm sharing this that I can have help others know they're not alone. Those are different than the people who are like, I gotta, I'm gonna share this, like all the gory details because I gotta stick it to the person who stuck it to me kind of thing. So there's different intentions behind it as well. And I find that, you know, there's good reasons and maybe I don't want to say good and bad reasons. There's, there's positive reasons for pursuing this journey and then there's reasons that maybe you feel like they serve you, but in the long run it won't serve you. So I think it's good to perhaps put it all down on paper and then give it a, give it a beat, like, give yourself some space and before you take any next steps with, with a story that's really charged emotionally for you. Again, this is not me to say what you are, you are and are not ready for, but I am kind of saying that I've seen a lot of projects that either don't come out quite as good as they could have because they were too emotional, or they just don't ever get there. And you know, know yourself, know what you're hoping for, but it does go back to that, number one, right? Who's your audience and what is your message for them and then your own bigger picture goal. What are you hoping happens as a result of this book? We had some really cool stories. Killers Keep Secrets is one that I think is a really great example. The author wanted to share the book or wanted to share the story of being the brother in law of the Golden State Killer. I, you know, he's got quite a journey that he went through living with him, you know, having him in his family, the Golden State Killer, that is. And you know, he wanted to share the story for a variety of personal reasons, but one of them was kind of just to say like, this could happen to anybody. You know, he did not know what was going on at all. And it really took him and his whole family by surprise and shock. And you know, still to this day, you know, even that he's been found guilty is, is, it's still stunning to him that this was the same person that was part of his family. And so it was a very, you know, very powerful share and it was a, it was an interesting project for us to work on. There's also A.J. coleman's book, it's called Keep those Feet Moving. And he's sharing, you know, the loss of his wife to cancer and how he became the dad of a baby, a baby girl. And he, you know, he was, he felt like the mourning was debilitating. And he also started to have panic attacks, and he lost his job. And he really just, you know, it was a lot of darkness that he had to come through. And so he shares this story because, you know, in his words, it was a gift to other widowers and people who have suffered big, dark losses and challenges to just keep those feet moving. And it's a, you know, really, really powerful and impactful story. And I think it was a great time for him to write it, because he did. He wrote this book from a place of service. And it still is emotional. It's still, you know, obviously, is a powerful story from his own perspective. But, you know, everybody faces obstacles and setbacks, and some of these. Some of the tools that he shares will. Will be very powerful and very helpful. And I think, especially for people that are suffering those major setbacks, you know, loss of that really important loved one in your life. So. So those are some examples of people who have gone through some really traumatic things and shared it, I think, for the greater good. And the books turned out really well as a result. All right, number four, you're ready to commit to this. That is a sign that you are ready to write the book and publish it. And ready to commit to this means a lot of things, but ultimately it means you've got energy to invest in this project. Yes. Financial resources are also going to be part of it, so that you can hire the editors, so that you can have the professional book cover that your book needs to succeed, the layout, and if you want, the marketing team, that kind of thing, which is a lot of what we do at Book Launchers, by the way. But not necessarily. Not necessarily the right fit for every book and every project. But the commitment required, whether you're working with a company like Book Launchers or you're hiring all the pieces and figuring it all out on your own. This is a commitment. It's a commitment of energy more than anything else. And I mean, I. Most of you watching this have probably either already written a book or you want to. And at the end of the day, I think you want to make sure you have energy. And my best example for this is not. I'm not saying time, because we can all carve out the time to get this done. You know, I shared the other day in my launch letter, if you're not getting the launch letter, you can get it@book launchers.com newsletter and. But I shared in that newsletter that if you had just written 15 minutes a day, that's it. Since the Beginning of the year, you would have already spent 30 hours writing. That is a ton of writing. And I know some of us take a little bit longer than 15 minutes to get in our groove, but still, time is not the excuse here. It is energy. And I. I ran into this in 2022, and I talked about this in, in a recent video about the things that surprised me writing my fourth book. And it was that even when I did finally carve out time, you know, I block off a day, or I'd block off half a day to write, I found mentally I couldn't do it. I needed to take care of myself more than I needed to get words on the page. And I struggled for quite a few months before I finally said, I need a writer. I was also kind of embarrassed when I finally realized, hey, I have a whole team of writers. Somebody else can help me finish this book. And then a month later the book is done, and I can't even tell where the writer finished, like where the writer started and I left off. So I'm kind of kicking myself that I didn't do that a lot sooner. But I. I would written my other three books, and I was three quarters of the way through on this book, but I was just dealing with so much stress last year that I didn't have the energy. And so that's why I say, you know, I focus on the energy piece of this because I believe if you're truly committed to this, you will find the time. You probably will also find the financial resources you need to make this happen. It's the energy that you need to make sure you have so you have to look at your life, what's going on, you know, a brand new baby. Maybe wait three to six months before you start the book. Brand new baby business. Brand new business. You know, all those things can be good reasons to kind of give yourself a little bit of space before you take on a book project. Unless you're okay to kind of pick up the project and put it down for a few months and pick it up and put it down. But I find that's also very mentally exhausting and energy draining, personally. Okay, just reading what you guys are saying. Efren says, I find writing helps to organize and manage both our thoughts and, and emotions 100%. That's why I definitely was trying to make it clear that I'm not saying you're not ready to write, because I think writing is powerful. It's more like, I don't know if you're ready to write and share that writing with other people and then I'm just reading. Sometimes they don't make you feel proud. Oh, books are like children. They require a lot of energy. And then sometimes they don't make you feel proud. Oh, that's so true. Antonio's in the house. Our Columbian writer. Welcome. Bill says commitment is true in any major undertaking, but the rough draft requires focus, time, commitment, structure, and then. Right, right, right. Everything comes after that. Beautifully said. Thank you. All right, now we need to do another prize. So I saw everybody going, I've never won. I've never won. So I'm just going to make it easy today. And let's see. Self care for success. I saw you. Okay, I saw you. Next. Self care for success. You haven't written, you haven't written, you haven't won yet. So I don't know where you're located, but same instructions for you if you're still here. Teamoklaunchers.com say hello to Angela. Let her know if you want mug journal or a copy of Self publish and succeed. And make sure you tell her your mailing address too, because she isn't psychic. She doesn't know where to find you. Okay, there we go. So she's in Atlanta. Great. There you go. So you can choose. Congratulations and thanks for being here today. And then I still have the YouTube, the YouTube prizes as well. So when you comment on the day a video is released so the replay for today counts, you will be entered to win our swag. Same list. I'm currently in the process of ordering some new swag, though. So we're going to have a cool new piece to add to our swag for a short period of time. We always have limited edition, so to speak. So we've had T shirts, we've had hoodies, we had backpacks. We had a couple of blankets. We didn't have a ton of blankets. So I am getting some new surprise swag. My team doesn't know what they are yet either, so I can't tell you, but I'm excited for that. Okay, so last. Last but not least. So we talked about energy. I'm just seeing if I have anything else in my notes. The fifth thing, again, isn't necessarily that you can't write the book, but speaking of nonfiction, I think it's better if your book fits into your big picture goals. You know, some people just want to write a book. You know, feel like they want to write a book because everybody tells them they need to write a book, but there really isn't. And it comes back to that commitment. I think now that I'm kind of saying this, but I find that when you have the book as part of your bigger picture, whether your bigger picture is impact or having speaking engagements or being a thought leader or building a brand or writing a bunch of books and needing to build a platform in order to make that sustainable and financially profitable over the long term, that's having book as part of your bigger picture versus wanting to write a book because you want to be a bestseller, because you want to tick that box and kind of feed really the ego for whatever that might mean for you. It's hard to stick with a project for those reasons and be excited and be enthusiastic and carry it through to the end. Doesn't mean you can't, doesn't mean you shouldn't write a book. But I do see that the people who have the book as part of their bigger picture, it's like their ecosystem of what they're trying to do in their world, they are the ones, I think that, that have the commitment to carry it forward and they are going to do the things that are required to create success, which this is a long term project. I've talked about, you know, how a lot of people call it their book baby. And I kind of, I love that analogy for many people because you, yes, it'll take nine months to a year potentially to get your book into the world. Sometimes longer. If you've got a big book and, or if it takes you a long time to write the book, it can take a lot longer than that. But that nine to 12 months, once you hit editing, that's a really good timeframe. You're heading into an editing, you can foresee that you'll probably be launching in nine to 12 months. And the part that I always smile at though is that just like when you have a baby, that's not the end, right? It's not like woohoo, had the baby. Congratulations. It's like that's when the actual work begins. And it's really true for books and authors. The real work begins when you have the book and you can now use it for the beautiful tool that it is. That book is not the magic button. It is not the book hitting, you know, the shelves or the virtual shelves, whatever it is, that now suddenly everybody knows who you are and now they're booking you on stages and now you're getting media attention and you know your leads are coming in at rapid pace. Every once in a while, very rarely every once in a while a book Hits with the right topic and it kind of takes off. But that is the big exception. In fact, what you, what I would say plan for and if that happens to you, beautiful. But plan for this to be day one of a many year journey where you're using the book for whatever is your bigger picture purpose. And you know, a perfect example is self publish and succeed. It is now has been. When did it come out here? We got my sign over here. It's been out two years. I was like, really? Has it been two years? It's been out for two. Two years. It came out February of 2021. And you know, I'm, I don't promote it every day, but I do use it all the time. I'm doing a speaking engagement in Phoenix at the EPI anyways, it doesn't matter where, but I'm doing a speaking engagement in two weeks and I'm doing an author showcase. I'm also giving, I also gave them 50 copies of my book to give to their VIP clients. And then I'm speaking and I'm doing an author showcase as well. I am using that book all the time. And it's the book that got me that speaking engagement. They got a copy of it and they said we need you. Here are all of our clients. Need to hear what it's like, you know, to write a book and how it will benefit them. And then I'm using it again in June. In June we're also going to the American Library association and we're featuring, I think eight, six, six or eight of our clients. We're doing author signings to get them exposure to all the librarians, which is really fun. And we'll be giving out copies of Self Publish and Succeed to the libraries because they need it for resources. And it just further helps us build relationships and build brand, our brand with the libraries. So I am using that book as the beautiful tool that it is. And that is part. That is why I wrote it. You know, it's one of those things where, you know, it would be great if it was making big lists, but it's a very niche specific book. And so and for us at Book Launchers, the most important thing is that we're able to use it to grow our clients, to build our brand, to get more opportunities to for our clients as well as for our company. So having a book that fits into your bigger picture will help you immensely to carry on and use it so that you know it's two years after your book comes out. You don't even Realize that it's been two years. You're still using that book and benefiting from that book in big ways. And this does really apply to nonfiction in many ways. But I think with fiction authors, too, you think about fiction authors, they're rarely writing one book. They're usually writing books in a series. They're writing many fiction books, you know, or if it's one book, there's. It's part of a bigger picture as a goal or a plan in their life. I think that there are the odd. I don't want to say odd, because you're not odd if this is you, but it's the rare. Perhaps the rare author who actually is making most of their money from books. The vast majority of authors are making their money from their whole ecosystem, whether it's coaching or consulting or their business or their products or their merchants or the series of books, the box sets, the, you know, the different formats, the licensing of the rights and the formats. There's a lot of ways to make the book the center of this big ecosystem that you can create. But all of that goes back to, who are you doing this for? Why are you doing it? Why are they going to care? Are you ready to share it? Are you committed? And if you can say yes to all of those things, I think the really, really good news is that you are ready to. And it's just time to take those first steps and not wait for all the green lights, because the lights will never be fully green, and there will be some yellow and some red along the way. So you need that commitment. So you keep going. But if you have these five kind of elements, so to speak, you're setting yourself and your book up for success. And I think it could be a really, really fun journey for you. So. Whew. That's my five for today. Let me go see who my YouTube winners are. All right, where's my. Sorry, my random name picker? Let's see. And I should, one of these days figure out. I know I can share it with you guys here. I'm just worried about doing that and having a bit of a snafu on that. So I'm just waiting for. Okay, here we go. And my first winner of today is Emily Romero. So thank you for commenting on the video one of the days it was released. And. And so when you find out that you are this fabulous winner, you need to email angelaeambooklaunchers.com let her know if you want the mug, the journal, or a copy of Self Publish and Succeed and she will hook you up. And then my second winner of the day is. Oops, I pressed the wrong button. I pressed an ad. That's what happens when you are using a free random name picker service. If you. If you click the wrong button, you end up going to an ad. So I don't need an eye exam right now, but this ad thought I did. Okay, David o' Neill is our second winner. And I don't think either of these folks were on the live stream today. So if when you're catching the replay, email angelaeamooklaunchers.com and let her know your mailing address and what your prize choice is. And now I have lost. You guys, where are you? There you are. Hello. Okay, if you guys have questions, I will go back and scroll through the chat. I didn't see any. I do see Efren saying he's in the final trimester for his book. The work is about to begin, my friend. All right. Antonio says, four years ago, I was just beginning to write and you told me the hook is very important in. In your title, chapter, titles and first chapter. And at that time, he didn't understand anything. And now you have your book out in the world, so congratulations. All right. Teabody says I did compare writing the rough draft to giving birth. See, it's a good analogy. And now I like to tell people that you don't want your book baby to die, so you need to feed it and care for it and take good care of it every day so that it gets out there in the world and has the impact that you want it to have. All right. Congratulations to Emily. New writers and book launchers. You have a lot of help. Okay. It's life. First time. Hello. Welcome. If you're wondering what the heck we just did, every Tuesday and Friday we have new videos that come out. And when you comment the day a video is released, you get entered to win some of our fabulous prizes. And self care says, this was so on time because I was feeling a little discouraged today. I wrote Self care for success to use for speaking. And it's been slow. Okay. So without knowing anything else, I would say there's a couple pieces. So to use for speaking. And it's been slow. So I don't know, it's been slow to write it. I don't know if you want to give us any more details as it's been slow to write it. It's been slow to actually lead to speaking engagements, but kind of revisiting who you help and what the angle is for them can be really powerful and it can really help you start to hone in on who you can do outreach to when you're marketing your book. So if the writing part is slow, you know, there's definitely a lot today to help you. And then if it's the marketing part that's slow, you know, there's, there's a few tips I might be able to offer at this stage as well, but I don't see any questions. You guys have gone easy on me today without Angela, so I, I thank you for that. Slow to get engagements. Okay, so what I would do is start to look at the audience and even if the audience isn't necessarily a slam dunk based on what you've written, thinking about how you can kind of tailor it. And I'll give you an example. So I am the, what do you call it? The Learning Chair. I forgot for a minute what my title was. I'm the Learning Chair for Entrepreneurs Organization in Las Vegas. My job is to book speakers into our chapter for, you know, for the year. We usually have about six different speakers. And you know, we're, we're not for profit, but we do pay our speakers because we get, you know, we have chapter fees and we have, we have a budget for speakers. And so as I look at the speakers coming that I want to bring in, I'm looking at who is going to help in various aspects of the businesses or the lives of these very, you know, these successful, busy entrepreneurs. And, and so I'm looking at that. And so a couple of the topics that I am looking at right now aren't necessarily like business books. Right? It's, it's, I'm going to blur details because I don't have anything sorted out. But one of the topics that a lot of people have been asking for and it's kind of specific to self care is, you know, okay, we want to learn how to, you know, do a 5 minute or 10 minute breathing to handle stress or to get energy in the day. We want to know if things like cold plunge and sauna, how can we apply those to, you know, to manage our stress better to be able to be less reactive when things do happen in our day. And so if you think about what, and I'm, this is just kind of where, where my brain went for this. But if you can kind of hone in to a specific audience with a specific benefit and have a specific message and just test it because it might take you a little bit to find, find this. I know when my team is pitching people, you know, sometimes they hit the right message with the right audience in the first month. And it's like we had one author, I think, goodness, his launch is coming up. It's not. He hasn't launched yet. And in their first round of pitches, I think he had 11, 11 wins. I was. And which is great. I celebrate it. But then I was like, does he have somebody on his team helping him manage all of that? Because it can be a lot, you know, to have eight podcasts and an article and a media interview and all of this come at you all at once. So there's, you know, new. It creates new problems. But that's an example of the pitch hitting, like, first time out. But then we have other authors who we've been pitching for three or four months, and it's like a trickle, right? We haven't hit that audience to match that audience benefit match. And so sometimes it takes a little bit of effort, but when you find it, what you will find is things really start to pick up from there. You will find, like, as an example, again, just going to. What I know and familiar with is, is with EO when. And there's chapters all over the world, but in the western region, all of us learning chairs, we have a call every month. And so if somebody has a speaker that comes in that they're like, this was the highest rated speaker we've had in years. They were awesome. All of a sudden, every chapter is going to want to book that person. And I've seen it happen in quite a few cases. And so you just have to find that one place, see, you know, keep going. It takes time. Some people will take years of kind of outreach before they find that message to market match. But the more you think about who benefits and how are they going to benefit and get really specific with that, the sooner you'll get speaking engagements. And if you can just hit on one audience, it can make a big difference. One of our authors got a webinar, and that webinar led to other things because the organization loved the webinar so much, they were like, hey. And I don't remember the specifics, but it was like, hey, that webinar went awesome. And now we want you to do this and this. And I think a speaking engagement was one of the pieces. Article. I think an article was also a piece. So. All right, questions here. I see a couple and it's life. It's my first time listening to you. I've been trying to get. Get going for a while. That's awesome. I'm glad today's helped. And oh, thank you, Antonio. I'm so happy. And Tony says, do you pitch traditional media as well? Tv, radio? Yes, we do. My team typically creates a launch strategy roadmap. And while we're not PR people, so we're not necessarily pursuing that national media, we're looking for the right audiences for you and for your book. So they will pitch local media, local television, local radio. We have had authors on national media, like 2020. We've had, I think, actually AJ Coleman, who I talked about earlier in today's session. He was on a PBS show. So, yeah, we, we pitch traditional media as well. Podcasts, live appearances, newsletters, associations. We've had a lot of people getting kind of written article pieces lately and art and written interviews. But yeah, lots wherever we think we can help you get in front of the audience. That's going to help you achieve your goals. That's where we're pitching. So. All right, I think we're done for the day. Thank you. Make sure you have registered for the deep dive happening on May 13 at 10am it's another chance to win. It's also your only chance to get that full content because we don't post replays. It will be hosted by Alyssa. I believe Angela will also be there. I am traveling that day to the event in Phoenix where I'm speaking and doing the author showcase. So I am unable to be there with you, but I will be there in spirit and I hope you guys all have a blast and then we'll see you back here in 2,022 weeks. I need a topic. So if you guys have any topic ideas, you can go ahead and post it in the chat now or in the replay afterwards because I need a few more topics. So what do you want me to talk about in our next live when we get together in two weeks, let me know. All right, take care, guys. Bye.