Julie Broad walks through Amazon's A+ Content feature, which lets you add images, text, and comparison tables to your book's product page. You need KDP enrollment and access the A+ Content Manager to build modules, then submit for approval. Use it to showcase a single book or build your author brand.
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A content adds a visual punch to your product listing for your book on Amazon when it's done right. If you're wondering all about Amazon's newest feature for your sales page, then this video is for you. Hey, I'm Julie the Book Broad, the founder of a fabulous self publishing services company called Book Launchers. Amazon A content is a new feature to help you spice up your book sales page. If you're an Amazon shopper, you've probably already seen a content on other product pages without even realizing it. It's images, text and comparison tables designed to catch a book buyer's attention. It will help share more information and ultimately make your book stand out. If your book is published or on pre order through kdp, it's eligible to use a content. As long as your KDP book has a published page, you're good to go on most Amazon marketplaces. So, so where can you find a content? Well, you've probably seen it without even realizing it. It's displayed in a section called from the Publisher on the product page, which appears below the book cover, below the description and below the Buy button. But it's above the reviews and the product details. Let's just take a quick look at one of our YouTube besties, Amazon Pages, because she's got a plus content going on. Way to go Mojo. So here's Mojo's page and it's a fiction book, but you just scroll down and where there is normally just text, you've got this standout content. Now, as you can see, a content stands out compared to the rest of the product page elements. Shoppers that are browsing probably won't miss it, which means your books A content is valuable content. There's also other formats you could use, so just check out this KDP page for the options if you want to see it. There's lots of really cool visual options here as you can see. So you can choose the one that you want for your book and then customize it. There's many options for images, comparison tables and more. It looks so, so good. So now you're wondering, well, how do I get that? Well, get your pen and paper because here's the process. Step one Go to your KDP A Content page. To get there, hop on over to your KDP dashboard and find the book you want to work with. Click the Promote and Advertise button, which will take you to your KDP marketing page. Scroll on down and you'll discover the newly added A Content section. Pick your marketplace and voila, you've arrived at your A Content Manager Step 2 Fill in the Content and Language fields and start creating modules. Head to the top right corner and click the Start Creating a Content and that will take you to your Content Details page where you'll start with the fun stuff. A content comes with a lot of flexibility, so you aren't stuck with the same design as everyone else. You can really play around and get creative to make this your own. To get started, fill out the content name and language fields, then click Add Module and then look at all these possibilities. Amazon offers a ton of options for modules. You can include your company or brand logo. A comparison chart if you have multiple books and you want to compare them all A variety of image layouts with or without text, sidebars, technical specification, tables, and more. There's some limitations though. It looks like you can have only about five modules at a time, and Amazon doesn't give you the ability to add links, at least not yet. Step 3 Add your text and images after you decide on your perfect layout, you'll need content to go with it. This part's all you. Amazon provides some examples to help you out, but you're on your own when it comes to creating the actual content. You want this to look professional, so if design and copy skills aren't your forte, it might be beneficial to hire some help. If your A content looks subtle, subpar and sloppy, your readers might think your book will be the same way, and you do not want something so simple scaring potential readers away. Keep your copy clear, concise and action driven, Even though it's called a content, by the way, it's not content, it's copy. Your goal with A plus content is to entice the buyer to buy your book, not to tell them a story. By the way, if you struggle with writing copy, click that subscribe button and turn those notifications on because you don't want to miss future videos that can help you upgrade your copywriting that will benefit all aspects of your author platform. Along with copy, include images that match your book, brand and content. I'm sure your dog's cute, but I'll keep that for Instagram. I know mine is man does she love the Las Vegas heat. Check this out. Now make sure you own all the rights to any images you're featuring. Otherwise, Amazon won't approve. Here's other content to leave out as per Amazon's guidelines, no promotional or time sensitive language. Words like Free bonus on sale today are not going to get approved. Leave out your book's price as well. No links or directing users to any other site other than Amazon. And finally, no boastful or unprovable claims. You can't include health related claims or call yourself number one rated. If you're listing any awards or certifications, they must be proven. And finally, no customer reviews, though you can include reviews from celebrities, well known public figures or notable publications. In other words, editorial type reviews. Now that you know the rules, back to the steps. Step 4 Once your content and modules are designed and good to go, click apply ASINs. You can either search for your book or if you know your asin, that's your Amazon identification number download, type it in. Make sure you add your A content to every format of your book that you want. Step 5 Submit before finalizing it, look over the preview and make sure everything looks good. If not, of course, here's your chance to go back and make edits. If you're ready, click Submit for Approval to send your A content to Amazon. Now you wait. Once approved, your sales page will be updated with the content automatically. Ta da. That's all it takes to add a content to your book listing. Displaying a content on your book page is a great opportunity to customize the way your book is marketed to shoppers while they're on their buying journey. Even better, a content can go beyond one single book listing to boost your entire brand. Try adding a content as a mini author page or to promote yourself. Are you excited for a content for your books? Give this video a thumbs up to let me know that you want more tips to help you create stellar A content and more. Selling on Amazon can sometimes be a struggle if your sales have slowed down or your motivation is dipping. Don't miss this video right here for five book marketing tips to overcome a slump and if your book description could use an update now that your product page has a fresh look, head over here and I'll lead you through the NoBoringBooks process to create a fantastic book description. Either way, I'm really excited to hang out with you some more, so come on over. I'll see you soon.
