Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Ad Terms for Authors Part 1 #nonfiction #bookmarketing

2 May 2024 · 0 min

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0:29

Julie Broad (YouTube video) explains basic advertising metrics for authors: impressions (the number of times an ad is displayed, aka reach), clicks (how many people clicked the ad), and how to interpret click rate using a numeric example (100 clicks vs 500,000 impressions yields a very small click-through rate).

Questions this video answers

The number of times an ad is displayed to potential readers (also called reach).

How many people interacted with the ad by clicking on it.

Impressions represent the number of times an ad is displayed to potential readers. This is telling you how many people are seeing it. It's also called the ad's reach. This is an important number when you look at clicks because clicks tell you how many people interacted with your ad by clicking on it. Now, if you have 100 clicks, you might be thinking, oh, my ad is crushing it. But if you had 500,000 impressions, well, that's an itty bitty, itty bitty click rate with your ads.