Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Ad Terms for Authors to Know Part 4 #bookpublishing #bookmarketing

8 May 2024 · 0 min

Watch on YouTube

0:18

A short YouTube clip by Julie Broad (May 8, 2024) explaining the ad term “conversions.” Conversions are defined as the number of users who take a desired action (examples: opt-in to a lead magnet, book purchase, or booking a call). The clip emphasizes conversions’ role as a signal of whether an ad is appealing to the market and whether an offer is strong enough to produce desired results.

More from Julie

1:25

Is That Book Award Worth It? How to Tell

2d ago

11:06

How Many Pages Will My Book Be? (2026 Print Math)

3d ago

1:30

Why Librarians Say No to Self-Published Books

5d ago

10:30

Self-Published Books Don't Need a Publisher to Look Real

1w ago

9:19

Hybrid Publishers: You Own Your Book, They Control It

2w ago

9:14

Most Book Awards Are A Sticker You Paid For

3w ago

14:28

ChatGPT Isn't Rejecting Your Book. It Can't Find It.

4w ago

9:49

Influencer Marketing Is Not a Book Sales Shortcut

1mo ago

1:30

Should You Skip Amazon When You Publish Your Book? #digitalmarketing #amazonauthor

1mo ago

10:20

Publishing Scam Emails Don't Look Like Scams Anymore

1mo ago

1:27

Can Readers Tell if Your Book Was Written by AI?

1mo ago

See all content