Julie BroadJulie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Ad Terms for Authors to Know for Book Marketing Part 3 #bookmarketing

6 May 2024 · 0 min
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0:23

Julie Broad explains Click Through Rate (CTR) for book ads: the percentage of people who click after seeing your ad. It's calculated by dividing clicks by impressions and converting to a percentage, and shows how well your ad captures attention.

Questions this video answers

The percentage of ad impressions that result in clicks; calculated by dividing clicks by impressions and converting to a percentage.

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