Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Ad Terms for Authors to Know in Book Marketing Part 5 #nonfiction #bookmarketing

9 May 2024 · 0 min

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0:16

Short instructional YouTube clip by Julie Broad (May 9, 2024) explaining the advertising metric CPC (cost per click). The speaker defines CPC as the average cost per click, describes it as a measure of campaign cost-effectiveness, and advises allocating budget toward ads with higher conversions and lower CPCs to improve ROI.

Questions this video answers

The average cost for each click (cost per click).

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