A short YouTube presentation by Julie Broad advising authors how to compete with AI-generated books on Amazon. She emphasizes leveraging human qualities — personal stories, live appearances, community-building — and using AI as an assistive tool to repurpose and promote work, arguing that authenticity and human connection are the key advantages over AI-produced content.
Chapters
Imagine this. You pour your soul into a book. Real stories, real value, real you. And then you see a soulless AI written knockoff outselling your book on Amazon. If you're worried about AI stealing your spotlight and your sales, this video is for you. Number one, Be unmistakably human. Take the messy stories AI doesn't have. Talk about the failures that taught you everything. I think it's important to remember AI mimics you. Connect AI can crush telling a story about history, cover the stats of the current condition, but there's no replacing you in the book. Especially when you're fired up about what you're sharing. Number two, Battling bots in this day and age means you have to be live and in person. Do live streams, go to events, speak on stage. Bots can make great videos using AI for this allows us to have many people on my team produce the videos and have it be consistent for the client. But showing up live, where you interact, improvise and laugh at yourself and share jokes, connections, stories. That's human and that's memorable. Number three, build a community, not just a following. Newsletters DMs reader Zoom calls People buy books from people they feel like they know. Be accessible, be real, be un copy pasteable so the bots can't copy you. If you want impact and income for from the work you do, you need to connect with people who need you and your book. Number four, Use AI to assist you in your human activities. Need content? Voila. AI tools are here to turn that chapter into video clips, blog posts, heck, even podcast episodes. Need more ideas or a quick email to a media outlet? Let AI help brainstorm, organize our schedule or just get author launch kit when it comes out. In a sea of robot written fluff, you have one major advantage. Your humanity. Your heart. That's your author superpower.
