Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Amazon isn't here to sell your book - this is what will #bookmarketingtips #amazonauthor

2 Apr 2026 · 1 min

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In this segment of her book‑marketing video, Julie Broad explains that Amazon is not hostile but largely indifferent to authors because its primary focus is the consumer experience and sales conversions. Accepting this reality frees authors from fighting the platform. She outlines a strategic shift: view books as entry points rather than final products, build and nurture an audience before, during, and after a launch, and prioritize direct, personal relationships through email and face‑to‑face meetings. She also advises designing books for bulk and institutional sales when appropriate, and aligning one’s actions with Amazon’s goals—doing the right consistent actions to generate momentum and success rather than trying to please Amazon at every turn.

Chapters

Number 4: Amazon, it's not here to help authors, and that is fine. A lot of people criticize Amazon saying they're hostile to authors. I don't think they're hostile. I think they're fairly indifferent. Their job is not to make the author's life easier. It's the consumer experience and conversions. And once you accept that, you won't waste energy fighting or playing games or being mad about it. You'll just start working with it. So here's what I'm doing. I don't treat books like endpoints. I use them as entry points. I build audiences before, during, and after launches, and I prioritize direct relationships. Real conversations win. I'm going for emails and in real life meeting people. I also design for bulk speaking institutional sales where appropriate. And number 5, I understand Amazon's goals and I work with them. Doing everything isn't required to succeed, but doing the right things consistently is how you are going to get momentum and success.