Julie Broad shows how to use Publisher Rocket's reverse ASIN tool to find every keyword Amazon ranks a book for, including search volume and sales estimates. You can export up to 50 keywords per month and use them for your KDP slots, book descriptions, and ad campaigns.
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Would you like to be able to find out what is helping the top books in your category sell like hotcakes? And I'm not talking about the podcast interviews and speaking engagements the author's doing all over the country. I'm talking about the somewhat magical metadata that helps or sometimes hinders a book from performing on Amazon. Good news, because there is a new tool that allows you to be Sherlock Holmes, investigating the tactics your fellow authors are using on Amazon to sell more books. If you want to know about this cool tool so you can uncover the killer keywords that work well, this video is for you. Hey there. I'm Julie the Book Broad, founder of Book Launchers. We're a full service self publishing firm doing all the things you need to write, publish and promote a nonfiction book that grows your brand and your business. And one of the things that works for you or works against you and you don't even know it is your keywords. And my favorite tool, Publisher Rocket, just got an upgrade with a new feature you must know about. It's called the reverse ASIN lookup. Here's how it works. Number one, you gotta find that ASIN number, which by the way, ASIN is Amazon Standard Identification number. And then you're going to enter that into Publisher Rocket. Publisher Rocket is then going to display every keyword that book has ranked for in Amazon's top 10 search results. Then you can see what keywords are working for other books or even your own, including search volume and other key data. What do I mean? Let me just show you. Let's say I was going to put a book out on building your author business, which is sort of what Self Promote and Succeed is not exactly. But just roll with me. I would either check the Amazon charts to find a book that is a good one to compare against, or I would just look up the book I know to be a good fit and performing decently well. For this example, I thought I would use Joanna Penn's you Author business as an example. So. So I go to Amazon, I grab her asin or her 10 digit ISBN either will work. Then I head back into Rocket and I use their new feature, see this? Reverse ASIN lookup. And then I follow the instructions that are on the screen for me. Now you have to wait a moment while it works. You could play some good interlude music on your computer while you wait, like you're in an elevator. And then you get the results. Now, at first it doesn't look like much, but once you press the magnifying glass on the right you you get some very interesting results telling you the approximate dollar sales from that keyword and how it ranks against the competitors. These are good ones by the way. Green with low numbers of competition. Search volume is low, but that's okay. If they are money words, which these seem to be, then you can actually export. So you can export all or just the ones that you clicked the magnifying glass on. What I do is I skip clicking on things that aren't a fit and then I export my results. And by not a fit, I mean not a fit for my book. This feature also allows you to discover high performing keywords that you might not have thought of on your own. So what the heck do you do with this information? Well, I know you're wondering, it's interesting, but how would I use it? Well, it's something I would use to choose your 7 KDP keywords for writing your book description and for your Amazon ad campaigns. Now why is this feature so exciting? Well one this gives you better keyword intelligence. This is not just about those seven Kindle keywords the author entered for their book. It's so much better because it's the words in Amazon has ranked for that book. You are seeing every keyword Amazon thinks is relevant to that book. That's huge. 2 this will save you tons of time to get your keywords selected and analyzed and allow you to create more effective targeted Amazon ad campaigns. And did you see the limit? Because when I was running this it's set to 50 because it's so powerful, Publisher Rocket doesn't want it to be used for evil. But don't worry, you're not limited to 50 forever. It's 50 per month and at the beginning of each month it will reset to 50. But basically they are protecting the individual author with this limit. Do you have Publisher Rocket yet? Here's our affiliate link. Book launchers.com Rocket have you used the new feature yet? What do you think? Let's chat about it in the comments below. And when you comment the day a video is released, you get entered to win our hashtag noboringbookswag or copies of my book. Now here's a video on running Amazon ads because you might want to do that after you get a juicy list of keywords. And this video is the most recent on the channel so you're up to date on the latest. Both are guaranteed to be good watches, so click on over. I'll see you there.
