Julie Broad says Amazon ads work when you treat them as learning tools. Low clicks means your cover or title needs work. Clicks without sales points to your description's first line, reviews, or how the opening page looks to readers.
Number one, ads are an investment in your author business. I'm not saying throw money into ads recklessly and losses be darned. No, I want you to be profitable, but that isn't always going to happen at the outset. What I am saying is that money spent on ads isn't wasted, it's invested, so long as you look at the learning and use it. One of the ways to make this a real investment is to gain information from the journey that you can use to profit in other ways. This starts by discovering if your metadata is on point. If you aren't getting any clicks on your ads and you're confident in the targeting of those ads, it's time to look at the COVID You might love that cover, but it's probably hurting you, and the data tells you that it could also be your title. But a cover change is easier to test than a title change, so you would start there. Now, if you're getting clicks but no sales, and again, you feel confident in that targeting, it's time to look at the first line of your book description, the number and overall valuation of your reviews, and scrutinize what you see on that first click from the eye of your ideal reader.
Should You Skip Amazon When You Publish Your Book? #digitalmarketing #amazonauthor
