Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Are Amazon Ads Worth It for Authors Part 4 of 4 #bookmarketing #sellbooks

21 Apr 2024 · 1 min

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This short YouTube transcript (Julie Broad) explains that advertising is only one component of a successful book marketing strategy. Ads often contribute indirectly—combining with podcast appearances, social posts, and other exposure—to produce sales and improve Amazon ranking, so turning ads off because they seem unprofitable can be a mistake.

Chapters

Number4 it's never one thing that produces results. This is as delightful as it is discouraging at times, but it is not just about running ads. Your ads will perform better when everything in your marketing plan is on point and firing. Your ads will perform more poorly if you're relying solely on ads to drive your book. In other words, ads aren't just about ads and turning ads off because they aren't profitable and your book seems to be selling without them. Well, that can be a big mistake. Let me try to play this out for you. It might be that someone heard you on a podcast, then saw your ad, and then saw your social media post, and then went to Amazon and bought your book. They didn't buy it from your ad, but your ad contributed to the exposure and was part of the reason it sold. While your ads might not be profitable on their own, every sale is putting you higher and higher on the ranking and will impact your book being shown in Amazon's list to ideal readers.