Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Are you ready to write a book - the final sign that you're ready to be an author #authoradvice

19 Aug 2023 · 1 min

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Julie Broad (YouTube, Aug 19, 2023) advises that writing, publishing, and promoting a book is not a solo task and that authors should seek support and feedback. She invokes Dan Sullivan's "who not how" principle, urging writers to identify people (editors, designers, distribution/printing partners, marketers) who can help execute book goals, and stresses the need for a marketing plan and professional production (cover, layout) in addition to the writing skill itself.

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Ingredient5 you're ready for and seeking support and feedback. Writing, publishing and promoting a book and doing it really well is not a one person job. You will need other people. I love Dan Sullivan's book and principle of who not how and that is how most successful people I know are achieving great things. And a book, my friend, is exactly the kind of project where where you should ask yourself who not how will help me make my book goals a reality. You do need an editor. You should have a great cover. You need a good layout. And you will need to have your book set up for distribution, printing, and have a marketing plan that you can execute. Forget about actually getting the darn thing written, which is a whole other skill too.