A short author-bio writing tip focused on checklist item #3: include relevant credentials. The speaker (Julie Broad) explains that credentials (education, awards, experience, financial metrics, people helped) build credibility but should be tailored to the book’s subject—examples of relevant credentials for her publishing books (Amazon bestseller, awards, founder of Book Launchers, helped 400+ authors) versus irrelevant real-estate credentials.
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What does that author bio need? Checklist Item Number three Credentials. While your biggest point of credibility will specifically relate to the book and why a reader wants to read what you've written, credentials are just what it sounds like. Education, awards, years of experience, dollars made, people helped. You may just have a quick line. I'll use myself as an example. My background is in real estate. I have an MBA in real estate and finance. I've done millions and millions of dollars of deals. I've coached investors who have also done millions and millions of dollars of deals. Those are all credentials, but they're not relevant to my books on book publishing like Self Publish and Succeed. So you won't find those details on the bio. There. You'll find things like number one overall Amazon best selling author, 20 time award winning author, founder of Book Launchers, a self publishing services company that's helped more than 400 authors. Those are the credentials that will matter for Self Publish and Succeed and my soon to be released book on book marketing.