Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Authors don’t make money = book publishing myth you shouldn’t believe #bookwriting #selfpublishing

3 Dec 2022 · 1 min

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Short YouTube-segment where Julie Broad challenges the myth that authors don’t make money. She argues that many nonfiction authors do earn significant income by investing in positioning, professional editing, marketing, and design, and by treating authorship as deliberate work and authority-building that can lead to book sales, contracts, business growth, and investments.

Chapters

Myth 2 books don't sell or Authors Don't Make Money oh yes, there are plenty of nonfiction books that don't sell very many copies. You're in the top percentile if you sell more than 250 copies. But the vast majority of our authors are in that top percentile because they do the things that must be done to sell books. They write a book with good positioning. They work with talented professional editors, talented marketing professionals, and they have designers who are looking at competitive books as well as their branding. They invest time, energy, and resources into selling books. If that sounds like work, guess what. Creating success as an author is almost never an accident. But believing that books and authors don't make money just isn't true. And I believe you get what you focus on. You might find yourself feeling like you've stumbled into a huge contract that pays you double what you made last year. Or you might find yourself growing your business at twice the speed, or getting a call from someone who wants to invest a large amount of money into your business or investments that you're making. There is money to be made as an authority.