Authors: Google Search Just Changed

Google just made the biggest change to search we've seen in 20 years, and I'm gonna make sure you understand what just happened and what you need to do about it today. This is a massive shift in search 'cause Google's not just matching keywords, it's understanding intent, expertise, context, trustworthiness, and usefulness. So what should authors do? What should you do? Number 1, pick a clear position. This is not news if you've been here for a while. What do you wanna be known for? If your positioning is vague, AI systems will struggle to understand you and recommend you. You need to say the same thing over and over again on a lot of different platforms. 2, build an ecosystem. One book, it's not enough, but that might feel like a lot to you right now, especially if you're still working on one. So think of it like this, your book is the foundation for all the things that you're going to build. Number 3, post consistently. Now, this is not about posting consistently for 30 days and voilà, you're a trusted resource. This is consistently over quite a bit of time, posting a couple of times a week, and maybe in between you're doing a podcast interview or some other live appearance. Ideally, what I always recommend is do one thing, small or larger, every day. And if you do this, say, 5 days a week, and you do it most weeks, at the end of a year you've done somewhere between 200 and 250 things, and now you start to feel that authority growing. Number 4: Have a plan. Most authors throw content online randomly and hope something works, and that's not strategy. Whatever path you choose, you need a plan so you know what you're doing each day, so you're building authority and momentum.