Bestselling Book Guaranteed

Do you want to make sure your book is a best seller? Or maybe you want guaranteed media placement or the certainty of winning an award? If you're heading down the path of becoming an author and these ideas appeal to you, this video is absolutely positively for you. Hey there. I'm Julie the book broad. I'm an Amazon Overall Number 1 Best Selling Author and and the founder of a fabulous company called Book Launchers. Our superpower is caring more about you and your book than anybody else as we help you write, publish and sell a nonfiction book that will boost your brand and make you money. As part of what we do at Book Launchers, we help authors sell their books by helping them create a highly marketable book to begin with. Then we plan out the launch, figuring out what influencers can be contacted and guiding the author to build their book army, helping them get early book reviews. And once the book has launched, we pitch media, bookstore and library distribution, live appearances, speaking engagements when they're a fit, and corporate partnerships. There's a whole bunch of things we do and the author does to make their book a success. Now, one of the things I get emails all the time saying is, what will you do to sell my books? Or how many books will you guarantee I'll sell? Or my favorite one, how many of your launches have reached bestseller status? If that's what you're focused on, then you might find yourself falling victim to a company with fancy marketing but lackluster results. My book marketing manager was at an event where she met some folks who were about to become authors working with a company that guarantees your book will be a best seller. The company brags that they've published 500 bestsellers. So it makes you feel good working with them because you feel like you know you're going to be a bestseller. But here's how the guarantee is you when you work with them, you're put in a group with other authors and everyone discounts their book to 99 cents. And then on a designated day, you buy each other's books all at the same time. If there's, say, 20 people in the group, you can easily get to number one in most lower level Amazon categories. Yep, it takes a whopping 15 to 20 book sales in an hour or so to boost your book to number one in most categories. Sometimes it can happen if those sales happen in a day. So you do that. You buy each other's books and voila, congratulations, you're an Amazon number one best seller in your category. That Amazon number one bestseller flag can be posted. It on social media and your website and ta da, the promise of being a bestseller has been fulfilled. Are you excited yet? You shouldn't be, because here's what you're not being told about that kind of a gimmick. You've messed up the algorithms on Amazon and Amazon's not going to know who to show your book to now because your buyers are buying all kinds of oddly mixed subjects. A friend of mine with a real estate book did this, and one year later the alsobots on Amazon were still showing divorce books, Law of Attraction, and other woo woo type subjects that really had absolutely nothing to do with real est estate. Pretty sure that was doing his sales no favors because he was complaining to me that no books had sold in several months. A gimmick like this also doesn't really do anything that creates momentum. Amazon actually prefers you to have continuous sales versus a blip. And you're also not selling books to your ideal reader, which is what you truly want. So none of those buyers are going to read your book or probably tell others about it. All you've really achieved is that quick hit of dopamine as people congratulate you on social media. And now you've given another book to that company to say they published another bestseller. But what do you do after that? It's the same if you pay to get an award. I talked about that in this video. Let's be real. Book marketing is hard, and if we could make guarantees at Book Launchers, we would. But really all we can guarantee is that we will pitch a certain number of pitches every month, directed in a way that you're most likely to get where you want to go. But I have to tell you something. Some months we don't land anything for a client. There are no guarantees. And it can be frustrating for us as well as for our clients because we have to try different angles, especially if you're pursuing media attention or speaking engagements. Sometimes we'll get a ton of stuff all at once. One of our clients, we landed five podcast interviews for her in a single week. It just felt like everything we pitched for her hit. Another one of our clients got a selection of TV interviews, a magazine article, and a book signing event at Barnes and Noble off one round of pitches. So we landed her a lot of stuff, but in the previous two months we'd struggled to get her more than a few odds and ends of interviews. So it just takes trying different things. And there are no guarantees for speaking engagements we pitch. It can actually take months and months to get those things booked, we'll often get an expression of interest and then we send the book and a physical copy of the speakers, one sheet with a speaker's reel and then a few months later we might hear back. Now, speaking engagements are often worth waiting for because they can be huge wins if the buyer buys books and pays the author. But sometimes they don't do either and the author just has to give a good talk and hope people will buy their book afterwards or hire them for other services. I've said it before, but there's no magic button that produces book sales. The closest thing to a magic button is having a great author platform, a ready made audience of people who are hungry for your book and they want to support you. Many authors don't have an author platform, so they have to work every day to sell books. It takes consistent effort, a strategic plan, a book that connects with your ideal readers, and trial and error and persistent persistence. It's never one thing that gets results. I mean, sometimes it can be one thing that gets a lot of results, but you won't know what that one thing is until you try 20. What you have to do is just keep throwing things at the wall. You have to keep throwing things at the wall to see what will stick. Or maybe if you don't like that analogy, maybe you like popcorn. Put a cup of kernels in a popcorn popper and some kernels never pop. Some partially pop and then others pop into perfect kernels. If you only threw in a couple of kernels into the popper, those might never ever pop. So you can pursue guarantees that really require buying results or gimmicks. Or you can create a plan, hire help if you can afford it, and get to work doing something every single day to promote your book. Have you signed up for a company that made big guarantees? Were you happy with it and the results? Let's chat about it in the comments below. And when you comment the day a video is released, you'll be entered to win some sweet noteboringbook swag like this noboringbooksmug where I've been told coffee, tea and hot chocolate tastes better in it. And if you like this tip, smash that thumbs up button and subscribe to the channel and turn those notifications on so we can hang out in the comments when the videos come out. Every Tuesday and Friday. Now do you know the difference between book marketing and book sales? It's an important distinction. So this is a video worth checking out. And if you've got that handled, maybe this oldie but goodie on self publishing scams to watch out for is a good one for you.