Julie Broad breaks down what book marketing services cost and how much to spend on ads. Start with $300 to $500 in your first month, kill what doesn't work, and scale up once you see a positive return on the ads that do.
$300–$500
Question 4 How much do you recommend I invest in your services and for ads? Some are with us for years and years because every month we're marketing your book. We're submitting for media live appearances, podcasts, influencer connections, bookstore and library opportunities, we're running ads, we're submitting to catalogs and book awards, and we're creating monthly reports and quarterly plans. Once you get love like that, some authors never want to leave us. And why would they? When marketing leads to a speaking engagement or a consulting gig or an investment opportunity that generates a great return, turn on our service. As for ad spend, well, I would only plan to spend 300 to $500 on your ads the first month. And if they aren't working, make changes, do that again. And if it's still not working, I wouldn't keep doing the same ads. Once you get ads that are generating a positive return, I would spend as much as you possibly can.
Should You Skip Amazon When You Publish Your Book? #digitalmarketing #amazonauthor
