A short YouTube video by Julie Broad advising authors not to link directly to individual Amazon book pages. Instead she recommends linking to the author's own page so visitors can be invited to opt into an email list, and only then be directed to the correct retailer pages. She warns that sending many non-buying visitors to Amazon may hurt conversions and visibility, and suggests using Genius Link to route buyers to the correct country-specific Amazon pages. The video closes with brief promotional sign-offs (like/subscribe) and light humor (showing a baby).
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All right, authors, I've got a really quick tip for you. You might think that linking to your Amazon book page from everywhere is the best way to sell books. But I've got a better idea for you. Stick around. Hi there, I'm Julie broad with book launchers.com Now I promised you a quick tip and the solution is to just hold. That's what all the major advertisers say is babies and dogs sell everything. So there you go. Just go get yourself a baby, right? Whose baby is this anyways? Oh, it's mine. In all seriousness, you might think that linking to Amazon everywhere you go is the best way to get people clicking there to buy your book. But actually you should be linking to your author page. And here's why. Number one, by sending them to your author page, you get the chance to get them to opt in in for something. So you get their email list so you can communicate with them. Number two is you might not think about this, but if you send a whole bunch of people to Amazon who don't buy your book, Amazon's tracking conversions and they may stop showing your book to some people because they might be thinking that people hit your Amazon page and don't buy your book. So you really want the people who are most likely to buy your book to hit that page. So send them to your author page and then link to to the appropriate book buying sites. Now if you're selling your book all over the world, you might think, oh, no, now I have to put 45 different Amazon links on my page. Well, there's a really cool tool out there called Genius Link. Go check it out. It links to the appropriate Amazon page for that customer's country. Pretty cool. All right, so now you know, don't link to Amazon, link to your author page. And if you can grab a baby, if you like this video, please give it a thumbs up. If you think the baby's cute, you know, give it a thumbs up. And of course, subscribe to my channel to get all the tips. See you on the next video. Say bye, Jackson. Bye. Bye. Come watch more videos.
