Julie Broad warns authors that chasing perfection before publishing costs money and time. Her second book had a title readers kept getting wrong, but she could have relaunched it. Failing fast teaches you more than waiting for something perfect that will never come.
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Expensive Mistake number three Being afraid to fail. So instead you don't act. Failing fast is the secret to many people's success. Failure provides valuable lessons, so the faster you can act, the faster you can learn and move on to create massive success. It's much better to act, learn, revise, and relaunch than to tool around seeking perfection that just in Publishing does not exist. This is usually imposter syndrome or fear of judgment talking in your ear. Or possibly a relative or unhelpful friend. Friend I've talked openly about the fact that my second book, the New Brand you'd, has a title problem. I did a ton of podcast interviews when the book came out, and almost all the interviews called the book the Brand New you. As soon as I realized this was an issue, I could have relaunched under a new title. Don't try to make everything absolutely perfect because it will never be perfect. In Seth Godin's words, you just have to launch or ship it. And in someone else's words, I don't know who said it, but your book will never be perfect. But it will be due.
