Book Authors: How to Connect to Your Reader with Your Writing #bookwriting #selfpublishing

Writing something that immediately connects with what your reader is thinking or experiencing in their life is an instantaneous way to get their attention. They will want to know what you have to say because you're basically reading their mind. Now, being a mentalist and being able to read people's minds would be amazing as an author and a speaker, but not all of us will be able to develop that skill, but we can make it seem like we have it. So if you're interested in creating an instant and deep connection with your readers or, well, this video is for you. Hey there. I'm Julie the Book Broad, founder of Book Launchers. Your reader is the most important person to your author life. And if you haven't spent time getting to know them intimately or you're still thinking you're writing something that everyone could, should, or will read, you're probably struggling to build your platform. And if you have a book out already, you're probably having some trouble selling your book. Whether you're starting to write your book or it's out, let's make sure you can connect with your reader so you can gain momentum in your author life. First, and I hope you're paying special attention. Your reader is never, and I mean never, underlined it. Big, bold, flashing lights. It's never everyone. I do not care what you've written. Yes, everyone has a heart, but no, not everyone is going to be the right reader for your book on better heart health. I know your life story is crazy and inspiring, but not everyone wants to read a crazy and inspiring story about someone they don't know. So you have to think about a specific person who needs you. Who needs your story, your message, or your expertise. So pull out a pen and paper and write down what that specific person is worrying about at night. Let's say I'm doing this about authors. And not just authors. People that I am focused on supporting with my content. I would write down. I'm worried my book won't sell. Someone will write a bad review. Nobody's writing reviews. How do I get people to write a review for my book? Should I include that story? Does it make me look bad? Or will someone be mad that I share that? Will I ever make my money back on this project? Those are just some examples. Shoot for five. If you have more, go back over and choose the five you know they're thinking about the most. Did I hit one there that you've thought about? If I did, please click that like button. And if you're new here, do subscribe so we can hang out more. Make sure you've turned those notifications on and then you can join my YouTube besties. It's a cool crew of people like Professor E.A. burlingame, Efren Delgado, Bonnie Lester, Kevin Hall, Darla Mondragon 718 and others. So thank you to each of you for your likes, comments and shares. So back to reading people's minds because then it's easier and cheaper to build your audience and sell your book. Basically the goal here is that if you can write or say what your audience is thinking but doesn't want to admit, they're going to know you know them. And that's a cool thing to do that we want to make sure that we know what they're worrying about in the night. You also want to know what they're experiencing in their everyday life. Now this gets trickier if you haven't gotten specific on your ideal reader because of course you'll have different readers doing different things in the day to day life. But again, this goes back to knowing who your primary audience is, because we all have primary, secondary and even tertiary audiences. But what's your primary audience experiencing in a given day? Then write the five things they are experiencing in the day. My ideal reader is typically building a business and a brand around their book, so their daily life is likely going to have at least one of these issues or experiences. Not enough time to do all the things they know they should do, let alone all the things they want to do. Finding time or finding energy to write is a huge challenge with everything else they have on their plate. They have traction in their business or brand, but they want to find a leverage point so things flow with more ease. They dream of stepping on a big stage in front of a gigantic audience and finally feel like they have had the huge impact on the people they want to help. Building their platform feels slow and seems to take a ton of effort. They don't know who to hire, but they know they need to hire. Help you get the picture. The last thing to do after you've done these things is to write about the things they're probably saying to themselves or those who are closest to them in their life. Again, shoot for five and if you have more, that's great, but highlight your best ones. Now you have amazing content ideas when you have this list. If you're in the middle of writing your book, these are going to be the things that you introduce early in the book to. So you show them that you get them and how you can help them. You'll want this in the book description. Then when you're creating any articles, videos, podcasts, social media posts, hit on these points. Now you should recognize a lot of that list in these videos that I shoot and you'll stop the scroll when you hit someone with something they literally just told their best friend that day. They might even forward your content to their best friend and say, omg, I just said this to you today. This takes work. I get it. I know you were hoping Julie was going to give you a magic button today. I'm still looking for the magic button myself. But this is kind of magical when you do this right and you'll show your reader that you understand them and the key issues in their life. Now in the comments below, tell me one thing your audience is thinking, worrying about, or saying to their friends in a comment below so I can learn about your audience. If you're struggling to write these, by the way, that means you need to do more research. This video right here will help you with that. And this video helps you make money writing nonfiction books, which will be so much easier to do when you are in the head of your reader. So click on over and say hi when you get there.