Book Marketing 90 Days Post Book Launch

So much book marketing attention is paid to launching your book the first day and even the first week. But what happens after the launch week is over? In today's video, I'm going to share a few key things that you should be doing in the 90 days post launch of your book. Hey, I'm Julie the book broad with book launchers.com, your professional self publishing team helping you write, publish and sell nonfiction books that grow your business and make you moolah. And here's the most important part. You keep all the rights and the royalties to your book. We just make the whole process easier and quite likely way more successful. True story. All right, so many programs and companies focus on making you a bestseller and launching big and I'm not against a big launch. Heck, we are called book launchers. But I want you to mentally prepare for what is to come if you want to create success from your book and sell books. But book marketing isn't just about launch week. You have to look at this as a long marathon where you need to be constantly re energizing those book sales in the first 90 days post launch. There's really five things you should be doing to build that momentum and carry it forward. The first is reviews. Reviews, reviews. What did I say? Reviews. Be contacting family, friends, colleagues, anyone you know who has purchased that book to leave a review at their favorite retailer and on Goodreads. Number two, Send thank yous to anyone who has supported you. I recommend doing this in social media and as an actual thank you card that you put in the mail. Remember that old thing we used to do? Putting stamps on paper, putting it into a box somewhere in the city and somebody else delivers it to somebody? Do that. Number three, Keep up with your social media. Ask for their favorite parts of their book. Do chapter studies on Facebook Live. Do an open Q and A or an Ask me anything on Twitter. Keep your online presence up for the weeks following to ensure new readers are coming back for more. Scott Bradley, author of Screaming for Pleasure, had readers send funny pictures of themselves with his book for more fodder for social media. Speaking of which, I should get a picture with the book. Number four, Pursue partnerships and people who will promote your book to their audience. Now is a great time to take those early reviews and positive momentum and contact companies that have your ideal reader in their audience. Maybe you can strike a deal. Bloggers in your space may be more receptive to working with you with some social proof saying your book is good. Associations may be interested in selling your book to their members. The list of things you can do is really long. In the future, I'll do an entire series on partnerships and book bulk selling, so make sure you've subscribed to this channel so you get that. Or even better, come on over to book launchers.com and subscribe to the launch letter. Finally, number five dive into speaking engagement pitches. Speaking engagements are a great way to push big quantities of a book at one time. Many groups have a 33 to 6 month lead time for booking, so starting earlier than this is a good idea. But once your book is widely available with some good reviews under your belt, this can actually help you secure a lot of bookings if you don't already have a relationship with those associations or organizations booking those events. Of course, there are plenty of other things to do to continue to sell your books. If you've got a marketing budget, I would seriously consider running a BookBub promotion or a Goodreads giveaway and even starting Amazon ads. Of course I'm a huge fan of YouTube videos. Surprise. But whatever your favorite platform, I think you should be connecting with your readers somehow, somewhere. Ron Neitzel, the green wizard, master of cheap ways to have the best garden and lawn around with no toxic chemicals at all. He started a YouTube channel just for the purpose of connecting with his readers. Check him out. Greenwizard I could go on, but I won't. I'm gonna save some I could go on, but I won't. I'm gonna save some more of my tips for the next video on what to do post launch the365 days after launch now your favorite book marketing strategy for the first 90 days after launch in the comments below. Smash that like button so YouTube knows you dig this content. And in my next video I'll be sharing what to do in the 365 days post launch. And if you're commenting on the day a video is released, you're going to be entered to win some cool book launcher swag. So go ahead, post that comment now and then head on over and watch one of these other cool videos.