Book Marketing at the Push of a Button

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Thanks for joining us today. We are so excited to have you all here. This is a special YouTube live where we are doing a great preview into our book marketing summit. We're going to dive into our new software, the Author Launch Kit and I am Sarah Bean. I'm marketing manager here at Book Launchers. We've also got Shane with us. Shane.

Hey everybody. I am head of digital strategy at Book Launchers and I'm going to be giving everybody a quick demo into our new software Author Launch Kit.

You guys all know Angela, our tried and true head of operations here at Book Launcher. She keeps the wheels turning for sure. Welcome everybody. Please put in the chat.

Welcome.

Dive in, put in some comments where you are coming in from and we're going to dive in. Okay. Hi Gary, nice to see you. And as always, I'm going to have Angela running our sort of prizes and giveaways. I'm going to turn that over to you. What are some, some things that we're going to be giving away today?

Yeah. So we still have plenty of books to give away for you guys. We've got some authors books. We've also got some of Julie's books as well. So if you've not yet read self publish and succeed or self promote and succeed, I have those. I also have Rise of the Reader by Nick Hutchison who is an author who worked with us previously. We love Nick. He's with Book Thinkers. I do also have a couple other books as well. I've got Scott Yamamura's book Financial the Quiet Storm by Imani Roberts. Let's see, let me just grab this, this whole stack that I have. Realigning medicine by Dr. Jordan Barber. I mean I've got a whole bunch here. I won't take the time to go through all of these. But there are options, you guys. So if you are interested in, well, I should say if you win a prize and you're interested, let me know and I will send you a link of all of these because there are many and there might be one that might be the perfect one for what you are looking for. Sarah also has a huge collection of our authors. Yes.

This is all just our author's books and it's very, it's so disorganized because I've run out of room. I've run out of room. So here is one thing I'm very curious about and I want you guys to put this in the chat. You may or may not win a book because of it. How many people here have not read Julie's books. Because I know we have a lot of people that get these books on the regular. But I would love to know if you have not yet read, read, self publish and succeed or self promote and succeed. Drop that in the chat because yeah, you might just get a special prize today for being here. Yeah, that's.

And I've got plenty guys, so, I mean I've got these books but I have plenty of Julie's books. So. That is a great question. We haven't asked that on the channel in a long time, Sarah, so yeah.

Yeah, definitely want to ask that. Well, like I said, today is a very special YouTube live because Shane and I are here to preview a little bit of our upcoming, upcoming Book Marketing Summit. So we are calling this. Shane, remind me, what are we calling this? Special. Special time.

This is. Yeah, it's exciting time for Book Launchers. It's the future of Book Marketing Summit we're calling it and it's also going to be premiering our new software that we've been building for the last year. AI has just stormed into the publishing industry and you know, people are utilizing it for all sorts of different, all sorts of different methods, you know, and we have kind of taken the reins and built an amazing book marketing tool using the power of AI. And this summit is, you know, is going to be one part showcasing that and then another part really diving into all of the details with book marketing. And Sarah is actually going to break down what those three days are. So it's going to be a three day online, totally free virtual event. But you can go sign up and register for and attend and you know, we're going to have hot seats in there. We're going. So we're going to be picking and choosing people to do live marketing assessments and giving them advice and. Yeah, I mean, without giving away your whole presentation.

Yeah. Well, we definitely want to get into what to expect with that summit and what I'd like to know also in addition to whether or not you've read Julie's books, please drop in that chat if you have already signed up for the summit and are going to be one of our attendees or if you have, if you're still on the fence, hopefully today will help convince you. And then Angela, could you also drop into the chat the link for the summit, link for the Summit page, book launchers.com summit so you have that nice and accessible. Yay. Joey's gonna be there. Great to see it. All right, well I've got a just a teensy bit of a slideshow to show you. Let me.

I need. There we go.

Let me just upload this real quick. Stream yard. I'm. I'm always a little bit.

It's a little different. You'll have to put it up there and then I will blast it onto the screen.

Yeah, let me grab it. Because I just lost my screen. So I brought it up like you do on Zoom and then it didn't work the way that I needed it to. So it's not always easy. No, definitely not. And I want to make sure that the one I have here is the right one because I did some different versions of it. So give me two seconds to bring this up. But in the meantime, some of the things that are really going to be covered beyond just getting info from me and Shane and Julie, which you do from the YouTube lives and things as well. But we are going to have some fantastic speakers. We are going to have speakers that are really incredible experts. So let me. Sorry, it's not showing up for me. There we go. I got it. All right, it is uploading and processing, so just give that 30 seconds. Thank you for dropping that in the chat. Efren, Efren's here. So nice to see you. I was just talking to Julie the other day that I have not talked to Efren in forever. I'm so glad you're here. All right, so our virtual summit is going to be taking place June 19th through the 21st.

First.

So that is next Thursday, Friday and Saturday. And we invite you all to jump into the future of book marketing with us. We're going to have three days, we're going to have expert commentary, we're going to be talking about communities, we're going to talk about strategy, monetization, growing your brand and how to implement all of those in addition to previewing our author launch software. So just getting into this here, day one, we are talking about strategy that and how to build the foundation so that your book is discoverable and how to have that successful book launch. But even if your book has already launched, never fear, there's going to be a ton of content that is hugely applicable to books that are in post launch as well. So on that first day, you're going to be looking forward to a keynote address from Julie. So she's going to be diving into some really cool topics and then we're going to have interactive workshops. So this isn't just another. I'm going to be listening to speakers all day and not really doing anything. We have interactive features where there's going to be downloads. There's going to be opportunities to, you know, speak and get some expert feedback from our team. And Shane is going to be running some really cool author launch kit previews, diving into all the really great features that are within that software and why it really is book marketing. At the push of a button. We're going to have author panels, both authors from our past and present clients as well as members from our ABA community that are going to be telling some of the things and strategies that they use that really worked for them. What we want you to get out of this is to be able to identify those things that you need to put in place that maybe you haven't already and then how to use that strategy to build a launch or to work with your book in post launch. And then on that first day we have a really great speaker, Dale Roberts. If you are in the self publishing community online, you're very familiar with him. He's from self publishing with Dale and he's a best selling author himself. There's also going to be an Ask Me Anything with Julie and Dale. So a great opportunity to ask them your burning questions and how you can make your book more successful. And every single day of the summit we're going to be giving away prizes and doing giveaways. So I highly encourage you to watch live all of those priorities. Prizes and giveaways are only available if you are there live. So that's Thursday. It starts at 9am Pacific, 12pm Eastern and is going to run for about four hours per day. Now on Today 2, which is one of my favorite days because we have so much going on that day, we are really looking at your platform. How do you grow your brand, how do you build visibility in your space and then how do you leverage opportunities to get more readers and build long term relationships? Not just long term relationships with your reader, but long term relationships with media members, libraries, other associations. As a self published author, it's all on you to build those relationships and we're going to give you the keys to do that. So we're going to be running some mindset exercises, really helping you get in that right frame of mind, running more workshops. In fact, Shane and I, I think the one we're running that one day is on email marketing and building funnels, right?

Yep.

Then we have a very special guest, we have Nick Hutchison who is the founder of Book Thinkers. He is one of our book launchers authors. In fact, that's one of the books that Angela has to give away today. It is Rise of the Reader by Nick Hutchinson. And Nick is going to do a Q and A with Julie, really about growing your brand. He is the perfect example of someone who stood started with a very small platform and managed to grow it into a really influential brand. Next we have a guest speaker, AlexandFilippo, who is the founder of PodMatch. If you have ever tried to get on a podcast or you're curious about the podcasting experience, do not miss this presentation. Alex founded Pod Match several years ago and in fact Book Launchers was one of their first agency clients, meaning we run PodMatch accounts for a lot of our authors. PodMatch is the coolest platform. It uses the the same type of tools and algorithms as a dating site to match hosts with guests. And it is really fantastic. I think there's over 40,000 podcasts that are on there now. We've been with them since the beginning and have had huge success getting our authors onto different podcasts. So he's going to take through how to, how to be a guest, what to consider, how to add to that audience, but then how to turn those listeners into readers. And then also that day we have a very special guest. We have Mark Leslie. He is an author Draft and also does business development for Draft 2 Digital. If you're familiar with Draft 2 Digital, it is a distribution service and they do phenomenal things for their authors. They also run Smashwords, which is an e book platform. And so Mark is going to chat quite a bit about how to turn, how to build relationships so that you can grow your brand further. So I really can't wait for his talk. He does phenomenal. And if you've been to things like Author Nation or any of those others, he is a frequent contributor there. Then we're going to get some demo sessions. Shane's going to take you through in real time, how to use the Author Launch kit, how to do different things within it so that you can see exactly how it's going to solve some of your marketing problems.

Yeah, yeah. I'm going to be diving into a little bit of the software today. So everyone who sticks around toward the end, you'll be able to see a feature of the software. But actually in the summit, I'll do kind of a deep dive into specific topics and how to actually directly apply them to your book. Plus the hot seats on some of these days, we'll be doing it live for some authors, some lucky authors who, you know, applied and got access in there.

Yeah, honestly, there's so much value coming out of this summit. I'm really just blown away that we're doing it for free. It kind of just like, wow, unheard of. All right, so day three, that Saturday, June 21st, we're going to be getting into how to monetize and scale.

Right.

We want to turn your book into more revenue and real business growth. You know, we always say the book is not the whole picture. It is just one rung on a much longer ladder. So how do you build your book into the ecosystem that becomes your brand? We'll be doing more workshops. We have an author panel that's going on that day, including some hot seats. We're going to have strategy sessions on how to implement some of the tools and the strategies that you learned over the last three days. And then we have a grand prize giveaway on day three that you need to be there to win. You don't want to miss it, so make sure that you are there. Now, Angela had gone ahead and she dropped right there in the chat, that link. But I highly encourage you to go to book launchers.com sub it, sign up, grab your free seat, tell your friends, definitely recommend that Angela, this might be a good time to do a giveaway or a prize if you are around. Absolutely, yeah.

Let me pull up this giveaway tool and we will do it. Unless there's a specific hashtag you want me to do. Otherwise I will just pull from all the people who have commented so far.

Oh, hashtag for sure. Hashtag. Book Launcher Summit.

Okay, we are. I'm going to type this in there so people know exactly what to type as well. So Book Launchers Summit, we'll give you a minute to put that into the chat and then I am going to pick from the people. Well, I'm not going to pick. I will be using the giveaway tool to pick who prize winner.

Now, all those are coming in. While those hashtags are coming in. If you want to enter to win a prize today, put in Book Launcher Summit. One of the things that I forgot to mention during the. When we're talking about the. The summit is that we're going to be doing a pretty hefty preview into our author business accelerator program. This is that idea of community. Okay? We all know that being an author is a very lonely business. It is a very lonely business because you don't know if you're making the right moves. You don't know what could work for you. You know, you need that support. And so one of the aspects of our Book Launcher Summit is going to Be really giving access to our ABA community, which is free to try out. It is free to try out and get all sorts of really fantastic trainings, get some port from a great group of people. So, you know, definitely want to preview a little bit of that. If you're curious, even just a little bit about our ABA community, the summit is a great opportunity to learn more about it and see how it could work for you.

For you.

Yeah, and weekly trainings and Q&As from us too.

Absolutely. Yep. Absolutely. So we all do office hours with our ABA community, which means Julie, Shane and myself. I think Alyssa does too, from time to time. Right? Yeah. Yeah. So those office hours, every single month, you get an hour of our time where you can jump in, ask questions, talk about the things that you're dealing with, and we can help you find solutions that are right for you based on what you already have in your arsenal. So just a little preview there.

And one of the things that I don't think I heard you mention that is one of the most popular things in ABA is Julie the Book Bot. So, Shane, do you want to talk about what she can do for you? Julie the Book Bot?

Yeah, of course. So as a member of the Author Business Accelerator Group in school, you get access to Julie the Bookbot for free. It is a AI powered chatbot that has been trained on both of Julie's books on self publishing and, and book marketing. So it's been trained on all of those. And we have backfilled this, this AI bot with six years of expertise in the publishing industry. So we have gotten, over the years, we have gotten hundreds, if not thousands of questions from authors, sometimes more frequently than others, and we basically program them in there. So this is essentially a. Oh, and it's also trained on all of our YouTube content historically. So everything that you see inside of our, in our YouTube channel, it basically has all of that data built into the AI chatbot. So when you have access to this, it's essentially like you are. You have all of bookmon, all of book launchers, like everybody who works here at the company there as your personal 247 assistant, you can ask it any question specific to you, specific to your book, specific to your strategy, and it will give you curated responses and step by step how to do these things and, you know, find some success with your book marketing, get, get you the traction that you need, help you find those podcasts, help you optimize your Amazon product page for sales, help you write copy for your website. You know, our author launch Kit dives into specific things that does all of those pieces as well. But Julie the Bookbot will essentially be your coach, be your guide, be your assistant through all of those pieces. So really awesome tool to have. And honestly, the membership to ABA with the community aspect alone, like, that's worth the monthly fee alone.

Oh, my gosh. Yeah. We had such great success stories from some of our ABA members about how they've used Julie the Book Pot. Heather in particular, I know, is just in love with the Book Bot. I mean, you could at any time of night when you're working on your brand, working on your business as Julie the Book Bot.

A question.

It's going to give you a response exactly how Julie would using her mindset and her approach. So it's really a phenomenal tool. It's a resource that you cannot get anywhere else unless you are part of our ABA community or have Author Launch Kit. So, okay, so I see we only had two people that entered to win.

I think they should both be winners. I think so too. Yeah.

I joined the community positive project. Congratulations, you're both a winner. Yeah.

So you guys should know the drill. But just in case, please email me at Team Tam Book launchers dot com. Let me know which of our books you would like. And if there's one that got taken, I could always ping Sarah and say, hey, do you have a copy of this book?

I did.

She probably does.

I do. I have hundreds of books.

Yes, you definitely beat me in that game. So.

Oh, you haven't even seen my front room. This is just my favorite one.

Yeah. So if you guys will email me, I will let you know what the books are and then you can just choose and I will send that your way. And then at the end, Sarah, I forgot to mention we do have the list of people who have commented on a video the day it was released. So I will need to put that together and get a couple winners from that as well. So just wanted to put that pin in there. Perfect.

Okay, great. Well, we have talked about the summit. Hopefully we've whetted your appetite on what's to come there. We are super excited. We've been working on it for just months. So we're so excited to bring in to everybody. But I'm going to turn it over to Shane to do a little fun preview into the Author Launch Kit.

Yeah. So give everybody here a sneak peek at what's to come. Let me share my screen. Can we see that? Yes, we can. This is the inside of the actual software Author Launch Kit. What I'm going to show here is our Media Meteor channel inside of the software, everything space themed. We are book launchers. So we called it Author Launch Kit. We went with Mission Control. We have Platform Planet for, you know, everything that goes with building your author Platform Media Meteor, obviously everything involving promoting yourself to the media. We have Research Rocket that covers, you know, keyword and category research, influencer research and more social media Supernova sales systems, Explore Resources and Julie the Book Bot, as mentioned before. So I'm going to dive into Media Meter. So if you're in the camp of, okay, you feel that, you know, your book sales are maybe slowing or you are at a point where you kind of want to just start spreading the word about your book, aside from paid ads online or, you know, just networking door to door. So this one is, this is going to help you find more podcasts, it's going to help you get some local and TV radio recommendations. Because the author the launch kit will, during the initial setup, you'll let it know where you are located in the US and the world and it'll find that information for you. And there's a few pieces here that it'll put together. So first thing that we want to do is probably generate a media kit and a speaker sheet. So when you go to reach out to podcasts, when you go to reach out to local TV and radio stations, you have some sort of marketable piece of content that you can say, hey, here's who I am, here's every, here's about my book, here's, you know, my message and, and here's what we can talk about if we, if I get onto your media platform. So there's a lot of things that are going to be in here that are going to be helpful to authors. So essentially everything in this kit is going to like, this is what we would do for you if you were to hire us as a marketing team and for the me for media promoting, we would create a media kit for you. And in this case, I picked a random book off Amazon and it's about National Park Guide for dogs. So it's like a guide to show you how to navigate national parks when you have a dog. So I kind of just picked an underrepresented book on Amazon and plugged it in here. So it created the content for a media kit here. It gave, gave a new author biography, it gave some details on the book. We have the publication details right here. So ISBN number, publication date. I didn't have that information. So it's just Putting that information right there, but you can just plug that in afterwards. Here's some potential interview questions that you could be asked. And then it gives you design recommendations on, like what this media kit should look like. And if you're not sure what a media kit looks like, we put examples in here of work that we've done. So let's see. Share this tab instead. So you should be able to see this. This is an example of a media kit that we created for a client. And so it has the COVID of the book, it has the title, it has her website, it has the topics that are covered about the book, about the author, all of this thing. So essentially what the author Launch kit did is generate the copy for that and then you just have to put together the design, whether you hire a contractor to do that or you just build it in Canva with one of their thousands of templates that you can get for free. So, yeah, so there's a couple different examples in here. And if you're not sure what it is, here's a video of Julie explaining everything that it is. So here's the copy right here. So once you put that together, this will be generated custom to your book and to your everything that you input it into this author Launch kit. And then we can also generate a speaker sheet, which is essentially the same thing, except this just promotes you for a different type of audience. Rather than just podcasts and rather TV and radio. This is becoming a keynote speaker, building the speaker career like you want, like a professional polished speaker sheet that you can use to promote. So Author Launch Kit will generate that copy for you. It'll show you some examples of speaker sheets that we've created. And then here's a video explaining, you know, giving context behind it, giving the reasoning of why you need this and how to actually utilize these pieces. So once you've got those pieces in order off the launch, it will also give you the top recommended podcasts in your, your specific niche. Here's a video explaining you know, how to prep to be on a podcast. And then here is a list of podcast names, all related to my National Park, National Park Guide for Dogs. So we have the podcast name, we have the URL submission link or contact information. So you can just go right to that link and contact those people. It even gives you a suggested pitch angle. So it'll discuss, you know, I'm just reading what this says, but it'll, it'll, it'll give you examples of, you know, how to pitch to that media outlet, you know, so that you stand out from the crowd, you know, rather than just reaching out and saying, hey, can I be on your podcast? You can say, hey, like my, my book discusses the unique needs and regulations for bringing dogs into national parks. And I go into all of these details, you know, and then it also gives a reason for the fit, you know, for that specific show. And that way you can kind of make that connection and reach out and just have a, a better chance of actually landing that media gig. And again, this is like the research that we, that a marketing consultant would do. Would you if you were to hire a marketing consultant for thousands of dollars, you know, this is the research that is required. You know, you got to have a professional polished piece of content to reach out with. And then okay, who are the influencers in the space? Who can we reach out to and how can we pitch you to make sure that you stand out from the crowd and that you can actually get there? Also same deal, it'll generate local TV and radio stations that you can reach out. So this was, I did this when I was in Boise. So it's recommending areas that are relevant for, you know, promoting dog related content or national park related content. And here's what it recommended. It gives me the, the station URL submission link or contact form pitch angle reason for fit, all of that stuff. Also to do a press release. And then one other thing I wanted to show you as well is in research rocket we can see we can do keyword and category research. And then also I wanted to show suggested relevant influen influencers in the space too. Connecting with influencers as an author is extremely valuable to do just like to partner with them because you're just, you know, it's exponential growth. You know, you are promoting your own, your own book on their already grown platform and then you know, vice versa. It's like a partnership. You would help each other out. So here's some suggested relevant influencers, same deal. So the name, the reason on why you would connect with this influencer. In particular the point of commonality between you and this potential influencer to partner with what their social media links are. Any additional notes that it feels would be relevant to actually connect with these people. And one cool part About Author Launch Kit 2 is if you ever feel that these, like what it generates for you isn't you know, hitting the nail on the head quite yet. And it's, it's, it feels like it needs to be refined a little bit more or maybe these people aren't relevant to your Book, you can all, you can always just hit regenerate and you can add any additional context into the prompt that it generated with and then just hit regenerate down at the bottom here. And then it will essentially just redo it and give you even more better information. And that you, it's obviously, you know, the better information that you provide with it, the better information that it will output. But this has all been, you know, all of the prompts inside of here. The AI that is powered, that is powering this entire software has been generated by us at Book Launchers from all the experience that we've had working with over 800 authors over the past six years. So lots of great things in here. And if you have any questions at all, Julie the Book Bot is in here to be your 247 assistant again, trained on all of our YouTube videos, trained on both of Julie's books. And you can literally ask it any question you want. It'll kind of give you that step by step walkthrough of like, okay, this is great, but how do I actually use these? How do I apply these things? So, yeah, that's a little sneak peek. And for the actual summit, I'll be diving into more of the features of the author launch kit. But that's just one thing you can do.

Yeah, that's just one aspect of it. I mean, there's so much more that's packed into there. Do you think that you could give a quick sort of just overview of the different sections of ALK for people who haven't seen us yet?

Yeah, of course. Let me share screen again. Let's go here. Okay, so again, like one overarching theme that I want to, that I want to drive home here is that everything in here is structured to be your own marketing person, your own marketing consultant, your own professional book marketing expert, if you will. Like, this does all of the legwork for you, it does all the guesswork for you. There's no need to Google how to market my book because this is literally, this has all of the steps to, to kind of direct you on, like how to actually start promoting, like how to hit the ground running. And then it'll also generate the content for you. So you can just get started. You know, it may not be a totally refined and perfect email newsletter template or social media posting schedule, but it's, you're not starting in a blank slate. You, you start with an already generated plan that you can just expand upon and, you know, tweak with your own voice and make changes and Adjust. So we divided it up into multiple different sections. So the mission control, we have a 10 step book marketing roadmap. It's going to walk you through the first 10 steps that you're going to want to do when you begin marketing your book. Then we also have your ideal reader analysis. Who is your reader? How do you connect with them? What platforms are they on which I.

Will encourage all of you when you first start on your marketing plan, start with that reader analysis because if you do not know who you are marketing to and how to reach them, you are going to be spinning your wheels. So I highly recommend that that is your first stop.

Yeah, yeah, yeah. I'd say that that's great because that's really important to know. Social media posting schedule this is, you can plan out posts for, for 30 days, for 60 days. You can continue to regenerate this and it'll continue generating more content for you. So that's really great. If you just want to start, start posting, start getting the word out there about your book. That's a great way to get started. We can do email newsletter templates give you Amazon bestseller strategies. So without going into every single detail of this we have Mission Control and then Platform Planet. Again this is everything involving your author. Platform online making sure your, your Amazon product page looks good. Make sure you, you have content for your website. Lead magnet ideas. Welcome welcome Sequence Author Bio Media Meteor we just went through all of that. That research rocket went in that as well. This is, you know research is critical for finding out who your audience is and like how to actually optimize your content to get in front of them. And we can, you can find local bookstores and libraries, relevant influencers, keyword category research Social media Supernova Author Launch Kit will write blogs for you. It will generate that content calendar for you. It'll give you video topic suggestions for YouTube, for TikTok, for Instagram Reels. Anything that you create content on. It will help you get started on all of those pieces. Sales systems this will give you Amazon bestseller strategies, how to get bulk orders, how to advertise your book. Here's a list of resources here that are, that we've partnered with over the years. So we have a lot of great.

Piece, a lot of trusted vendors here, a lot of people that we work with on a regular basis here at Book Launchers and a lot of people that you know, we recommend you start to work with. Because book launching, book marketing in general is not something you do alone. The more you partner with others, the more you can leverage their audiences. So all of these are trusted vendors that we work with on a regular basis?

Yeah, 100%. And then we have Julie the Bookbot, which is that 247 marketing assistant that was, that is trained on all of our stuff. So, you know, a lot of really valuable stuff in here to get you started and to just really just take the guessing out of book marketing entirely. Like it's, we kind of just structured this because we want to connect authors with the tools that they need to succeed. And we also built the communities alongside of this software so that while you're doing this, you know, you're not on an island, you're not alone. You can go and connect with other authors in the same boat as you and talk to each other about, okay, like, you know, like you're generating all this great stuff. But if you've never done these things before, it can be overwhelming. So it's great to just talk to other people who are kind of in the same boat and also have the staff of Book Launchers to answer your questions and to help you, to help push you in the right direction on like or Elite or if you are going in the right direction, we'll let you know. We'll tell you that you're doing the right thing, you know, so a lot of great stuff.

And so right now the author launch kit is actually available now. You don't have to wait till the summit to access it if it is something you are interested in getting. Now I am having Angela drop into the chat the link. It's book launchers.com alk we offer both yearly plans and a lifetime access plan. So if future books are in your, more books are in your future, the lifetime access is going to give you your book marketing person right at the push of a button. You wouldn't need to worry about how you're going to launch your next book. Yep. Thank you, Angela. Angela just dropped in there. Book launchers.comalk so highly recommend you go check it out. We've got videos up on that channel or excuse me, on that site. They can give you a little bit more of an in depth preview of what you expect with alk but definitely recommend you check those out. There's some fun perks if you get those things now. So I would love to hear from who's here. What are the aspects of ALK you're most excited or would be most excited to check out? What are some of the areas that you struggle with that Author Launch Kit might be able to help you with?

Awesome. And while putting that back in there, I just kind of like inserted myself. I wanted to drop the links for our community. So if you guys, yes. Heard about this and you're already hearing about the communities, you want to go to this summit if you're not already a part of our communities. We do have two. You're welcome to be a part of both. One of them is entirely free, which is our, we just call it our free school community. And this one is more focused on writing and developing and the production of your book. Whereas the Author Business Accelerator is when your book is launching or has already launched. So I'm going to drop both of those links in there. The Author Business Accelerator is what, what Shane was talking about at the beginning. It also has Julie the book bot. And this is the one where you will also be getting access to different trainings throughout the month. One on one questioning that you can type in to the community. If you wanted to get a broad answer from other people in the community or if you're attending the calls and you've got some questions, you can get expert advice right there. So I'm going to drop that one first for our Author Business Accelerator. And there is a free seven day trial when you sign up so you can see how you like it. For seven. For seven days.

Yeah.

And then here is our free community link as well. So we highly encourage people to hop into both and just be in a fun community where you can are with other nonfiction authors or just other people who maybe have already published their book, are working on the next one. It's a great atmosphere that we have there. We love our community members.

I will say that my favorite aspect of the community has really been to see the support and relationships that the authors have built. You know, we have some of those authors that have been there since the ABA started and they have, they're each other's cheerleaders. They celebrate the wins. You know, we have authors that come in and be like, oh, based on what I learned, I went and I did this this week with the results. And the authors that are in there are cheering them on. They become their advocates, which is something you really can't replace. I mean, I don't know about you guys but like in my world, obviously this is all my book launching world. But when I'm out in the real world and I'm talking with people and they're not in the book world, they don't, they don't quite understand the same context. But if you go into a community like ABA and you Share. Hey, I had this conversation and ended up in a bulk buyer, ended up in me getting a consulting gig or a speaking gig. That the people that are in ABA are in your corner. They are so excited for you. So, you know, I really love that piece of it. I love seeing the relationships that have been built there in addition to just. It's really fascinating to understand all the hurdles that people are jumping through. You know, like we here at Book Launchers, we have our process and we've gone through things for years and years and years. We've refined that process based on, you know, trial and error. But then you get some people that are coming in for the first time. Maybe books or publishing or marketing is not their world. And they come in very trepidatious and a little nervous. But after a little while of being in the aba, they start to grow, they start to flourish, they start contributing more, putting forth ideas. And so it's been really great to see all of them grow. Really, really all of them grow. It's, it's such a cool part of what we get to do here.

So. Yeah, and it looks like some people have commented in the chat, Sarah, about, about what you're doing. So I'll put efforts up there and I believe this is what it was in response.

Automated content. Yes. Yes. Oh my gosh. I know virtually every single author I talk to, even if there's some that have existing newsletters or do social media on the regular are like, I just don't know how to talk about my book. I don't know how to talk about what I do, what should I put forth? And that's where ALK is really going to come in handy because it's going to help you generate those ideas, come up with your content pillars, come up with suggestions and if you don't like it, you can work with it to regenerate and get it onto the track that feels, you know, right for you and is within your, your voice and your brand.

Awesome. We also have from Gary, figuring out.

How to do it all.

To be honest, the marketing world is so huge and absolutely not part of my world. This will guide me on what to do next.

Absolutely. It gives you a roadmap right there of where to start with, you know, very clear cut instructions on focus on these aspects. So I really love that part of it. Well, in the few minutes that we have left, I'd also love to answer any questions that we have on either the Summit AABA Community Author Launch Kit. Any questions that anybody has, feel free to dive in or feel free to share something that you're excited to check out within it.

Yeah, absolutely. And while we do that, while people are putting any questions that they might have in there, let me pull up ChatGPT because I have the list of names of people who have commented on a video the day it was released. Perfect. So let me share that. And I am going to have ChatGPT. Yeah, it is. See and I'm used to doing this and it is still so different from what I am.

Yeah, I'm not used to straight yet.

Yeah, it's. It's a whole new world. Okay, so here is Chat GPT. I've got everything loaded in there. I've just told it to randomly pick a name from the list below. So you guys know. Okay, Stella. Awesome. I'm gonna copy this, put it into the chat. It's been a little while since you've won, I think. I hope you're also going to be attending the summit if you can. But you are our, our first winner. So please email me@tam book launchers.com and let me know which of the books you would like because yeah, I don't think you've won in a little while. So yeah, you've got some awesome books to choose from. Let me have it. Choose again. So please remove that name and randomly. See, Chat GPT is so great you guys. We use it all the time here. Let's see what the next prize winner would be. Kevin Hall. Awesome. So we love Kevin hall here and he is also in our communities. He posts all the time in our free community. So we love Kevin. So Kevin, you know the drill. It's been a little while. I know you said you already have books, but if you want some more, I will gladly send you one. So please let me know. Oh, you want me to choose again? Aw, you're so kind mind. Okay, so let me please remove that name also choose another randomly. All right, let's see. Mentally Healthy lifestyles. I'm not sure whose handle that is. That's awesome.

I.

That would be fun if you are a first time winner. So if you are, I can't keep up with everyone's handles. So if you are, please email me@teamoklaunchers.com let me know your mailing address and which book you'd want or if you don't remember the books, I will send you a list of them.

So those are our prize winners.

Let me stop sharing this.

And Angela, we had a request for the summit link again. Could you put that in the Chat one more time. Sorry, I don't have that access to the, the comments. That's the chat.

Oh yes, yes, absolutely. Let me put that back in there. Let me just.

And actually while we're at it, why don't you just drop all four of those again. The link for the summit, the link for the author launch kit and the link for the two communities and I.

Will clarify which is which. So the first one I'm going to be posting is the. The summit link to register. Grab your spot. Now guys, we already have quite a lot which is extremely exciting but the more the merrier. Absolutely. So please grab your spot. The next one I will be dropping is our author launch kit.

Yeah, for the summit. Like we said, it's free. Go ahead and grab your spot. And if you were there during the summit, during live, we are giving away some fantastic prizes. Not just book books but also a lot of other really cool things. I don't even know if I can preview the grand prize so I'm not going to say anything about it.

I don't think so yet.

I don't think I can preview it. But it's good, it's very good.

So trust us guys.

Yeah, just trust us. It's definitely worth the free admission to potentially win this prize.

Yes, absolutely. Okay. Well I think, I don't think I've missed any questions that have been. Come in, let me see. Ah joy, you're so kind. I'm gonna put this on the screen. It says you've. You all have clearly thought this through from every angle. So many moving parts to this marketing thing. Yes, absolutely. I mean Sarah and Shane are in the marketing way more than I am and I. How much it is. So yeah, it's.

There are a lot of pieces. I will say that this has been a brainchild of Julie's for several years now. Something that we have been working on behind the scenes for what, two years now?

Shane I think at least.

Yeah, yeah, two years now. And it went through a lot of iterations and we refined it. And refined it. I mean Shane refined it and refined it. I mean he has been working on this thing non stop. So to have it out there and into the world, we just can't wait. We can't wait to share it with you and can't wait for you to see what we've been working on. And I will also say that if you get that lifetime access, you're going to get access to all the future updates because we are already planning for future updates to this thing as the technology becomes available. We're really excited. We're in it for the long haul here. Highly encourage that lifetime access because you are going to really be pleased as things evolve.

Just to remind everyone it is on the link but the dates are next week. It is next Thursday, Friday and Saturday and I don't know that my brain can do the conversions. I think it starts at 9am Pacific or is it 10?

9Am Pacific, 12pm Eastern and it runs for four hours each day. Like I said, it's going to be a mix of interactive workshops, fun exercises, demos from Shane on Author Launch Kit Hot Seats I think you still I'm not sure if our hot seats are still available for application. I don't know for sure if they are. We'll make sure that it ends up in the, in the description when this is posted. What else? Oh, guest speakers. I mean we have some really, really amazing guest speakers that you're going to get access to, plus Q&As with each of those guest speakers so you'll be able to talk directly to them and get some answers. We're going to be doing author panels so you're going to get to hear how other authors just like you have been out there hustling it, trying to make their book work and what are the strategies and things that worked for them. So, so we're super excited to share those. I don't know anything else? Did I miss anything?

Well, I think one of the things that you did touch on in your presentation, but just to reiterate it here at the end, this isn't purely a summit about our Author Launch Kit that is going to be a huge part. But that's why it's titled as it is the Future of Book Marketing. Because in the past few years, you could even say within the past few months there's been so much that shifted with AI and just the publishing world. And so this is really a look. That's why we have such great speakers. But this is really a look at what has changed and what might be the possibilities in the future. And Author Launch Kit could help you get there. And how does it work? It's not just about the program. There's a lot, a lot that's gone into this.

One of the aspects that Julie and I talked about quite a bit and we'll be continuing to talk about during the summit is how do you you stand out in this new crowded market now that there's all these tools and there's ability for people to do all of these things? How do you ensure that you and your brand and your message really stand out. And that's part of what we'll be getting into in this summit, is how to, to really make your message shine and get the attention of the readers that you're looking for.

Yeah, absolutely. All right, guys. Well, I don't think, I mean, Efren is curious. Shane, if you programmed the entire thing.

Wants to look behind the curtains. No, I did not program it. I designed it and I guess made it all work and made it all connect. And I mean, you'll see, you'll see a little bit of all of us from Book Launchers inside of the software, for sure. There's, there's expertise and there is advice and tutorials, recommendations, all that stuff from every, every part of our company in there.

Yeah.

However, I mean, Shane's being a little humble because he has had his hands in this from the, the brainstorming from the beginning. There is, you know, so much that has been put into this. And so while he might not have actually programmed it himself, it still has quite the Shane finesse to it, especially if you guys have, you know, seen the past YouTube lives, the past deep dives where he's very detail oriented, high quality. So same thing with this as well.

So thank you for the kind words. I appreciate it.

No, there is no author launch kit without Shane. I mean, he really has been the driving force. And Shane, synthetic or real, we wonder that all the time too.

Too.

We wonder that.

Yeah, how does he get all of his tasks done? That's what I don't know.

I have yet to figure that out.

Awesome. All right, guys, well, I think that is it. So again, just a reminder, if you have not yet registered, please go to book launchers.com forward/summit. S u m M I T. We would love, love, love to see you guys there next Thursday, Friday and Saturday. It's going to be so much fun and we are so excited to not only do the summit, we're, but to have you guys in our author launch kit. So please do register, please join us as much as you can because we would love to have you there. But thank you, Sarah, thank you, Shane, both for taking time out of your afternoons to be here and to show you guys a little preview of what is to come. Thank you guys all for being here. Jack, Joy, Efren, Kevin, so many of you. I know Christy was in here, Steve.

So yeah, we're excited to see you guys next week. Thank you for being here. I can't wait to see you and to dive in.

Yeah.

All right. Thanks, everybody.

Guys. Bye, everyone.