Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Book Marketing with Influencers - How to Ask for Support #nonfiction #noboringbooks

27 Sept 2023 · 1 min

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Julie Broad (YouTube creator) advises authors on how to ask influencers for support when marketing a nonfiction book. She emphasizes adopting a confident, service-oriented mindset (avoid neediness), framing outreach as relationship-building rather than transactional, and using organic, attention-getting tactics (beyond a simple email). She illustrates with a personal anecdote about her engaged YouTube community and how consistent, genuine engagement draws her attention.

Chapters

Making the ask. You gotta mind your mindset when you do this. Instead of feeling needy or self conscious when approaching an influencer, do it knowing that your reader needs you to take this important step to help them find your book. You've written the book to have an impact, and it will only do that if you find readers. Additionally, if you can make any outreach part of a relationship building goal versus a transactional goal, you'll probably feel better about it and most likely your results with that outreach will reflect that. So how to begin? Well, do something that might get that influencer's attention in a natural way. Your inclination might be to send an email, and you can, but it's worth brainstorming other ways that are more organic. I'm far like really far from a big time influencer, but I do have a robust and enthusiastic community of YouTube besties. That's you guys. I value comments and engagement tremendously. So when someone comments on every single video, they get my attention and I remember who they are.