Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Book Marketing with Influencers - How to Create the Connection #nonfiction #noboringbooks

25 Sept 2023 · 1 min

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Julie Broad advises authors on building connections with influencers by offering something of genuine value (for example, following up a sales call with a thoughtful gift), paying close attention to influencers’ public signals (social media, podcasts, live streams) to discover useful ways to help, and avoiding blunt unsolicited offers of help. She emphasizes listening for clues, finding the right gift or opening, and using targeted, considerate approaches to create relationships.

Chapters

If you still have difficulty creating connections, send your desired influencer something of value. Robert Workman was a client of ours who successfully got his books into airport bookstores with a rather unconventional approach. He would follow up a sales call to list his book with a box of cookies, and it worked quite a few times. So who doesn't love a thoughtful gift? This is again where you have to be a bit of a stalker and pay attention to them. Eavesdrop to find a way you can help. Most influencers are on social media or they do live streams or podcasts. Listen for clues as to how you can help them or connect with them. Please don't tweet them and say how can I help you? They don't know you, nor do they really want to share where they need help. Who really likes asking for help, especially from a stranger? They're going to ignore you or be uncomfortable with that. Ask instead. Listen and pay attention. You may find the perfect gift or perfect opening that will help pave the way to a relationship.