Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Book Marketing with Influencers - What Not to Ask a Celebrity or Influencer #nonfiction

30 Sept 2023 · 1 min

Watch on YouTube

0:52

A short advice video by Julie Broad about what not to ask celebrities or influencers when seeking help with book marketing. The speaker lists common misguided asks (e.g., asking for a review, retweet, or vague synergy conversation), explains why they fail, and recommends asking for contributions or advice instead — approaches that make it easy for the influencer to say yes and feel valued.

Chapters

Here's what you should not ask so this is the do not do list. Can I send you my book to read and write a review? Will you please retweet this to your audience? My book is relevant to your audience. Will you share it with them? Still no. Our companies have a lot of synergies. Can we chat to discuss how we can help each other? I get more than a dozen of these a week, and while I sometimes give them a polite reply, usually I just hit delete. If you're trying to connect with someone else who has a big audience already, I can guarantee they won't even give your message a second look. If they're even the ones reading their own messages. Things that might work. However, if you ask them to potentially contribute to your book or request advice, those are other ways to get them to say yes. And essentially, that's the goal. Think about what you can do that makes an easy yes and makes the other person feel valued, not used. In other words, be a sniper, not a torpedo. Be patient and focused, and to achieve your goals, take the time to aim.