Book Publishing Mistake 4 - Believing You'll Make Millions Writing One Book

Mistake4 believing you are going to retire from your book sale revenue. On the other side of that, it's pretty darn rare that one book alone will generate anywhere near the revenue you will need to retire or kick back for the rest of your life. It's rare a couple of books will even do that. There's a reason the event that many authors attend is called 20 books to 50k. It's the magical number that many authors have found is required to hit 50k in annual revenue. 20 books. Now that's a largely fiction audience. But still, use your book as the magical tool it is to build your ecosystem, grow your audience, sell services and products, teach what you write about, sell other people's services and products, offer your book in other formats, etc. Etc. Now, that ecosystem can be a great living, and you don't need 20 books to build that.