Book Publishing Mistake to Avoid in 2023 - Not Doing an Audiobook

Mistake8 not doing an audiobook I have never said that not doing an audiobook is a mistake before, and for a select kind of book, like a highly technical or heavy data book, it wouldn't be a mistake to skip it. But for the majority of nonfiction books these days, 2023 and beyond, I think it's a mistake. Audiobooks are still the fastest growing segment of books. Spotify made a big play for audiobooks in 2022. People are on the move and they want to listen to their content. We are seeing audiobooks outselling ebooks by two times for many of our authors. If you're targeting an entrepreneurial audience, you absolutely must have an audiobook. Or you're excluding a big chunk of your audience because they aren't sitting down to read, but they are listening.