Julie Broad explains the value of Universal Book Links (UBLs) for authors: a single, “supercharged” link that lets readers pick their preferred retailer or format, includes an author’s own storefront, and redirects automatically by country. She cites BooksToRead as her preferred service, claims UBLs reduce friction and increase conversions, and invites viewers to ask questions in the comments for follow-up videos.
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Author. Are you posting five different links to tell people where they can get your book? You don't need five links to sell your book. You just need one supercharged link. I'm talking about Universal Book links. Do you know what those are? A universal book link gives a reader one single link and then they can choose which store they want to buy from, including your store. So you can also link to your own Shopify or Direct Sal sales page for your book on this page. So then the reader can choose one link. All stores, all formats. It's so simple. So instead of dumping a bunch of URLs and saying you can get my book at Barnes and Noble or Amazon or Google Play or Apple, you can just send them one single link. It removes friction and will increase conversions. You know what else? It will automatically redirect to your reader's country. So you're not sending Canadians to the U.S. amazon store. They hate that. My personal one that I use all the time is Books to Read. It's Books with the number to Read, but there are others. I'll put them in the comments below so you can find the one that makes you the happiest. Kevin hall, one of my YouTube besties, asked me if Universal Book links are dead and I'm here to say they are alive and well and in fact still one of the smartest tools that you can set up as an author. Got a question I can answer? I'm filming content every day this month, so go ahead, post it in the comments and I might shoot a video to answer your question.
