Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Building Your Business with a Free Book

29 Nov 2023 · 1 min

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Julie Broad (speaker) outlines five practical strategies for using free books to build a business: 1) use free books as lead generators (ads, social, website, ebook/audiobook versions), 2) give physical books when speaking or at conference booths, 3) give books to people/partners who will share them (e.g., VIP bags through conference organizers), 4) use books as currency in exchange for exposure or access, and 5) donate books for social impact (shelters, prisons, youth programs). The clip is a concise, tactical list aimed at authors/entrepreneurs considering free books as part of a broader marketing plan.

Chapters

Free books given strategically as part of a bigger picture plan can be hugely profitable and really smart business building Let me break this down into a quick list for you. Number one Free books. Use them as a lead generator. You can run ads to them. You can give them away on your social media. Promote it on your website. Give them a digital version like the ebook or the audiobook. 2. Free books giving physical books when you are speaking or when you are running a booth at a conference. Number three Free books given to people who can share the book with people like through the VIP bag that I gave the books to the conference organizers. Number four Using those free books as currency. In many cases I've given books to an organization in exchange for exposure or access. Number five Give books away for impact. Some people have written their book to give back. As a result, they donate their books to local shelters, prisons or places that help teens or troubled youth.