Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Caution - Before You Sell Books Direct to Readers

13 Feb 2023 · 0 min

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Julie Broad warns authors who consider selling books directly to readers to carefully evaluate how readers will discover their work without intermediaries (Amazon, bookstores, other platforms). The core point in this chunk: if an author lacks an existing audience, selling direct will struggle because the middleman often supplies discoverability and sales channels.

The big thing to consider before you dive into selling direct is to understand that that middleman, whether that middleman is Amazon, a bookstore, or some other platform that sells the book to the end reader or listener. The big thing is to understand how the reader is going to find out about you and your book. Because if you don't have an audience to sell direct to now, how are you going to make sales.