Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Choosing a Publishing Company to Support You - Question to Ask

21 Jun 2023 · 1 min

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This excerpt is from a Julie Broad YouTube video advising authors on choosing a publishing service. The speaker frames a key trade-off—speed, cost, and quality—saying it's usually realistic to pick two but not all three. She urges creators to assess their resources (time, energy, money) and any deadlines or events that create urgency, so they can target the right publishing providers and ask appropriate questions.

Chapters

Question 2 what's most important to you in a service? The answer to this question could be difficult because you might be thinking, well, I want it fast, I want it cheap, and of course I want it really good quality. And I mean, we should all have goals. But I'm sure you know the old adage that you can have two of those three, but it's really tough to have all three. And that's really, really true in publishing. So consider your resources. What is your time, energy and money like? Also, is there something coming up that you really need a book done for? Do you have to speed it up? Or is it just that you've had this book kicking around in your mind for a decade and now it is close to coming out and it feels urgent, but it could take a couple extra months to make it great? Knowing these things before you start contacting companies or people that will help you helps you figure out who you should talk to and what questions you should be asking.