Creating Marketable AND Profitable Non-Fiction Book Titles | Livestream Replay

Hello. Hello. Happy Tuesday. Happy Tuesday. It's Tuesday, April 20th, I think. I think my friends. So welcome. I'm very, very excited to chat about book titles today. Yep. We're going to talk about book titles. We're talking marketable, profitable book titles. So, yes. So make sure, as always, as you roll in, whether you're tuning into the replay or you're joining us live right now, that you say hello, say hello early, and then participate often, because participation is, of course, absolutely rewarded. So that's very important. So, yeah. So as you're rolling in, today's topic is creating profitable and marketable book titles. I think this is a slightly different angle on the subject of book titles for those that have watched my videos on book title. And I have one that really want to highlight. And as people get here today, I'll have Angela drop that one into the comments. But so we're going to take a slightly different angle on this in that it's not like the book title checklist video that I already have, but it's really going to be a great crash course in creating a nonfiction book title with marketability in mind. Always. And ultimately, if it's really marketable, it's probably going to be highly profitable as well. So. Yeah. Before we dive in, please say hello. As I said already, if you're watching the replay, play along like you're live. I know some folks who miss the lives, like Antonio or Kimberly, sometimes Poetry from the Heart or Rachel Roberson. They can't make the live, but they watch the replay. So I'm talking to you. So thank you for that. Say hello. It always makes me happy, even if you missed the live that I know you watched afterwards. And we always have prizes for participation. So if you're new to the live stream, please know that saying hello has its rewards. Okay, so I'm just going to take a look, see who's here. Say hello. And then we're going to dive into talking about the most important thing about your nonfiction book title. And then I'm going to give you some title examples and some steps to follow to help you create your own marketable and profitable book title. All right? So Angela's here. Thank you, Angela. Kevin, you stayed up for me. Thank you. Great to have you here. Brian. Hello. Welcome. Efren's here. I think it's gonna be Tinkerbell, but It could be T1 Tonka Bell. Oh, Lizzy. Okay. Thank you for sparing me the pain, Tobias. Hey. It's like a book launchers client reunion here. This is awesome. So great to have all of you in the house. Okay, that's great. And Mindful Eats. Hello. Welcome. Okay, so let's just dive right in and start working on the titles. Okay, so first let's see who's already ahead of the curve on this. And given who's here, it's a light showing. I think people probably have their eyes on the news. The news feeds right now. But that's okay. I know we have it's quality showing here today. So who's ahead of the curve on titles? What do you think is the most important thing to keep in mind when you choose your title and your subtitle? So while you guys are writing that, I'm actually going to head on over to my random name check picker, name picker, and I'm gonna do a YouTube Prize. So while you guys are writing, what do you think is the most important thing to keep in mind when you choose your title and subtitle? And so while you're doing that, I'm hitting that random name picker. And if you've commented on Tuesday or Friday videos on the day they were released, you've been entered to win some sweet book launcher swag. Which again, I was. I'm actually not prepared for this moment. Today. I only do this. I've only done this a hundred times and I still don't have the mug within reach. I do have the journal, though. All right, so our first winner is Poetry from the Heart. I don't know if she's here today. She has won pretty much everything. So if she is not here today, I think she would be okay with me redrawing. She is not here. She's won almost everything. So you know what? Poetry from the Heart. Email us if there's something that you want. Teamoklaunchers.com Let us know what you don't have. But I'm pretty sure you've got the journal, the mug, you might even have a backpack. I think you're pretty well stocked, but I'll leave it because you're not here today. So email teamoklaunchers.com and let us know if there's anything you want. Otherwise we can always do an extra draw next time. Okay, so reading what you guys have written. Oh my goodness. Said hello and then the comment showed up. Yeah, you do have a big delay there, Kevin. Hey, Alan. Great to have you here too. So business exit value strategy is about the reader. All right, so yes, the answer is. I'm just checking you guys. Diving cap on Efren's ready to dive right in. Okay. So it is, in fact, for the reader. So I'm not sure if I think you were saying that's the answer, Tobias. And I think you just won recently in the last live stream, But I'm giving you a prize because the title and the subtitle is all about your reader. So. So it's discoverability. It's really. So it's discoverability, and then it's all about persuading that reader to buy the book right now. So your title in less than 200 characters, and that's a lot of characters, by the way. Amazon gives you 200 characters for title and subtitle space. I don't recommend you actually try to fill them. That's a lot. And it would make your cover look like Alphabet soup if you did that. So I don't recommend you necessarily try to stuff 200 characters in there. But you have a lot of space. And it's. But it's not that much space, really, when you think about it. Its job is to help your book get discovered and then to sell that book. That's the title's job. And in order to do that, it has one person it needs to be discovered by, and it has one person it needs to sell to, and that is your reader. That is the most important thing. So a lot of people fall in love with titles, and they love their title and they think it's the best and. And they won't deviate from it. But it doesn't matter what you think. It matters what your ideal reader is going to say. And the other thing that happens all the time is people come to us and they say, my friends all say this is the best title. And we ask them, okay, well, who are your friends? Are they your ideal reader? And they're like, no, they're people that have businesses like mine, or they're, you know, they're my. My soccer buddies or my football friends. And they're not your ideal reader. So it's really, really important to run this through the filter of who your ideal reader is. So, Tobias, congratulations. Email us@teamooklaunchers.com and let us know what you didn't win last time, because I'm pretty darn sure you won. And you can get the other thing. Here's the journal. Sorry, it is right here. It's the oh so soft journal for keeping track of all your fantastic book ideas. And hey, Rhonda, thanks so much for your. For ordering the book. I really hope that you will post a review after you have read it. So this is the book Rhonda is talking about. Self publish and succeed at the hashtag no boring books. Way to write a book that sells. And a big part of a book that sells is having a fantastic title. So. Okay, hold on. Lost my notes there. Okay. So the only thing you really need to worry about is creating a title for your reader. And I have on Friday, I have a really cool author spotlight coming out from Martha Tatenborn, and she shares a really great story and some examples around changing your concept mid book. But one of the things that also she changed in this process was her title. She came to us with a book title, and she was quite set on her book title, and it meant a lot to her. It was very, very important. Her book title was Powerful Beyond Measure, Using Nutrition and Spirit to Journey through Cancer. Her blog was called or is called Powerful Beyond Measure. And for her, again, it. It was deeply connected to her own story as she fought cancer, went through chemo, and all of those things herself. And so that was the title. Now, based on that title, who do you think is the audience for the book, and what do you think is the real benefit? So I'll read it again. It was Powerful Beyond Measure, Using Nutrition and Spirit to Journey through cancer. So that was her book. It kind of gets there. Like, it kind of gets you to the reader. I'll tell you what it became, if you don't already know. Let's see. Victor says, angela, you are awesome and inspirational. She really is. She does a bazillion things to help me out and to help keep book launchers running smoothly. So she really, really is. Mike. Hey. Great to have you here. Oh, you can't stay. That's too bad. Okay. And I'm just looking here to see if anybody is playing along. I know there's some distracting news today, so I'm not surprised. We're light on people. Mike, I'm so glad you're leaving. Okay, so essentially, Powerful Beyond Measure. I was asking who the ideal reader is for that and what you're thinking. So beyond the chemicals, more holistic approach. Yep. That's great. And the audience is cancer patients and holistic medicine. Yeah. Okay, great. Thank you, guys. I think there is a delay in the chat, so I'll just have to, you know, fill in some time, because all of a sudden, all of these great comments came in. So that's awesome. Thanks for playing along. So, yes, it is cancer patients, but. Okay, let's just see here now. So her concept evolved, and cancer patients Aren't they're very general. So one of the things I talk about a lot is knowing your reader and getting specific. So I mean there are so many different kinds of cancer. There's so many different kinds of cancer patients. And so it is way too broad. Sorry, I couldn't help it. Way too broad of a category. It's like saying your book is for women. It's just too general. So you got to narrow it down. And then holistic is also very, very general. And you know, in the title, Powerful Beyond Measure, Using Nutrition and Spirit to Journey through Cancer, it doesn't really have a strong promise. Now one of the things that Martha was very careful about was she didn't want to promise that doing this was going to help you cure cancer or be cancer or anything like that. So that was very, that was very purposely chosen that she had said journey through cancer because she didn't want to make any of those kind of promises. So her book, her new title and the title that she launched under is called Hacking Chemo. She using ketogenic diet, therapeutic fasting and a kick ass attitude to power through cancer. So now you've got hacking chemo, which I love because it's got that kind of alliteration type. It's not alliteration but it's got that. Just the consonants, sorry, the word has slipped my mind. But the hacking chemo, it's got that in there. So it's really memorable, it's strong. It's easy to say. The subtitle doesn't matter for memorability. What the subtitle matters for is Ketogenic diet. That's huge. We've got chemo in the title and then power through cancer. We've got cancer there. We've also got fasting, therapeutic fasting in there. So there's a lot of keywords in this that can all combine together to create a really powerful title. Depending on which, which angle, some of the, some of the keywords can lead to finding different books. But if you combine them, Cancer therapeutic fasting for cancer that comes up Ketogenic diet, cancer. It allows her book to be found. So really powerful. And now who's her book for? It's for people going through chemo. That's a very specific market in the cancer. It's also for people who are going to be looking for ways to have more energy through that and to have more energy through cancer. So it's much stronger, much more marketable, has more of a clear audience, has stronger keywords. So I like to give that as an example. And on Friday, like I said, her author spotlight comes out and it talks about kind of the whole concept change she went through. And she was very generous in sharing her experience and open too, in sharing what it's like and the title change and how the title meant a lot to her to begin with. So if you're kind of in the middle of your book and you think you might have to have a concept change, Friday's video is going to be really good for you. Okay. One other thing I'll make a note is sometimes people get clever. They get clever with their book title. And I have often told people about my first, about my first company which had a website. We called it Revenue and it was spelled R E V space N space Y O U. And it was clever. It was about putting the revenue in your life, so putting the rev in you. And also it was all about revenue with real estate, so making money with real estate. We named this before websites were really popular and before we really had to think about, you know, search engine optimization or even how you'd have to spell it. Every time you did any sort of media interview, which I did a lot, I always had to say it's not revenue spelled like revenue. It's spelled R E V N Y O u dot com. So that was our first business. We got a little too clever. A clever phrase can be appealing, but you're almost always better off with a title that offers solutions a unique way to do something, and it presents the possibilities in a positive way. Generally speaking, that title sells more. So offer Solutions gives you a unique way to solve a problem, do something, and it presents the possibilities in a positive way. And if that is what you do, if that's what your title does, I should say it often sells more, which means it's going to be more profitable. One example from today, we have a client that has a book launch today and his book is called the Marijuana Haters Guide to Making a Billion Dollars from Hemp the Next Disruptive Industry. Now, this is a long title and it may not be generally. I want, I recommend your titles be three words or less, but sometimes it makes sense for your book or for whatever you're trying to accomplish to kind of put that out there, have a longer title. Right? We can all think of some of the other book titles out there that are longer. So generally three words or less is ideal. You know, the vast majority of top selling nonfiction books are three words or less. But you can go bigger, and this is an interesting one for us. Because it's selling really, really well and the marketing is only really just getting going. So the reason we suspect it's selling well is largely because of the title and it is really for the investors who are interested in hemp and investing in this industry and how it is disrupting. There's so much potential in this industry. And this book does a really great job of explaining the history and then going into the potential for governments, the potential for businesses, you know, textiles, like it's everything. And it's really, really, really. So it's. Again, it's just a long title, but it showcases the promise, I think, in a really cool way. And it also starts to evoke some emotion. Right, The Marijuana Haters Guide. Right. So you're totally against marijuana in any capacity, and then all of a sudden hemp is this incredible industry that maybe you've been turning your eye on or turning your back on because you didn't like marijuana. So it's interesting. Wanted to share, giving you lots of options here. Before we dive into steps to create a title, the other thing to think about is emotional words. So there was a quote I actually was on a clubhouse for a little bit this morning that a friend of mine was hosting with with Les Brown and Brian Tracy and John Assaraf and I think a couple other fairly large names. She was. She was the moderator on this group. So I popped in for a little bit to support her and what she was doing and. And Brian. And it just reminded me of a quote I'd written down from Brian Tracy a little while ago where Brian Tracy said, whenever you have the chance to use descriptor words, use the most detailed ones available. For example, instead of the word great, you should use words like extravagant and magnificent. Boring descriptors tell potential readers the content just might be boring, too. So when you're thinking of titles, you want to try and use emotional words, descriptive words, you know, trying to avoid, like he said the word great. It's kind of like I used an example on a live stream a while ago when we were talking about different ways to write engaging chapters and to just to write more engaging and to use words. Instead of saying he walked, use a descriptor word as to how he walked. He shuffled into the room, he plodded, he galloped into a room, and he skipped. Right. Those words, you know, walk doesn't really paint a picture in your mind, but if you can choose one or two words that actually start to paint a picture in somebody's mind, you're going to have more Memorability, which means more people will tell others about your book, more people will be curious about your book. So it's important. One more example. And then actually, I think I have two more examples of titles that are kind of, kind of cool and interesting and Keyword Rich Happy with Baby, Essential Relationship Advice. When Partners Become Parents. Again, you know who the reader is, right? It's somebody who's about to have a baby or just had a baby and they are now going from being partners to now being parents and the evolution that's going to take place in their relationship. So that's one title. It's clear who the audience is. Happy with Babies. Pretty easy to remember. It also kind of, I think, invokes emotion and also can create pictures in your mind. Another one recently came out is called Raising Doctors, the Med School Admissions Success Guide for Parents of Future Physicians. So again, the part you have to remember and say is Raising Doctors. But the subtitle, the Med School Admissions Success Guide for Parents of Future Physicians, you can see that's really keyword rich. It's also promise focused. Right? This is your guide. As a parent of somebody who's going to go or potentially going to go to med school, this is your guide. Right? This is for you. So I love how specific this is. And it doesn't necessarily say you're going to get your kid into school, but it's going to guide you through the process as a parent. I love that because the title is Raising Doctors and it's full of keywords and it's, it really is clear who this book is for. All right. So with that foundation in what makes a great, discoverable, profitable title, let's kind of dive in because you're probably going, okay, great, but where do I start? Well, it's a big process and it's probably a lot bigger than you may realize if you haven't gone through this before. But the first place to start is the hook of your book. So number one, this should not be a surprise. But who is your reader and what is the primary benefit of your book to that reader? That's where you start. And then using that hook, you want to do keyword research. And we've done other videos on keyword research, which Angela, sorry, I didn't drop you those, but I would probably do we have a keyword, a specific one on keywords, and then we also have one on metadata. So those would probably be two good YouTube videos to drop into the comments for that. And sorry, I'm just checking your guys's Comments. I love that Angela's. Everybody here seems to have won something. So Angela's like, your. Your things on the way and your thing's on the way and yours isn't. So you better email me again. So that's great, Bill. It's always great to have you here. S S O B B A oh, is that Rhonda or no? Are you thanking Rhonda? I don't know who SSO BBA, but I'm gonna. As soon as you say BBA, I think of BB8, the little robot from Star Wars. But SSO I'll call you that. Okay, so let's go back to my list. New to the crew. Christopher, welcome. That's great. And more great advice here than any writers conference. That's fantastic. We should put that on our YouTube channel. I appreciate that. All right, so back to how to create a video. Great nonfiction book titles. So number one, the hook of your book, who's your reader? What's in it for them? Number two, do your keyword research. We love Publisher Rocket, so we do have an affiliate link for them. It's I think book launchers.com KDP rocket. I think it's still that I didn't update it to Publisher Rocket, but, you know, Angela can drop that in there as well. But Publisher Rocket and Katie Katie Spy are the two keyword tools that we use specific to Amazon. And then we also do Google keyword research as well. We want to have keywords, especially in that subtitle to help with that discoverability. And it also really, when you focus on keywords, you also are thinking of your reader, right? You're thinking of what's my reader searching for? What is my reader? What problems are my reader trying to solve? How are they going to be searching for that? And really trying to hone in on being discovered for that. The solution to that problem or, you know, identifying whatever your hook is, is being identified as, I mean, really solution, but something that is relevant to what they're looking for. And then number three is if you have ideas already, great. Start there. And that's a good starting point. And then you want to just write down every idea that possibly comes to mind. And if you're not sure this is where a great title generator, an online title generator, can come in handy. I don't use title generators for books personally, but I do use them for if I'm feeling a lack of creativity when it comes to submitting presentation titles, blog posts, or YouTube videos, I do use them, but there are some cool ones for Creating book titles. I don't find their book titles are great. But what I like for it, what I like it for is it opens up the mind. So if you're somebody who doesn't like to start with a blank page because it can be intimidating and you're really not sure because you know the world of possibilities is in front of you with regards to a book title, now you've got somewhere to start. So I gave Angela a couple of title generator links. The one is specific to book titles and the other one is a headline title kind of generator. And again, this is not because I think you're going to find your winning title here, but what we found because we brainstorm our clients titles. So we kind of go through this process, although we have an intake of portion of the process from our clients. But then we, and then we also go through the book as well. So we get a book summary, we then get the title ideas from the client. We also will have the entire manuscript in front of us. So we've got the book summary, we've got the manuscript in front of us, we've got any marketing notes on it, as in who's the reader and all those things. And then we take the ideas from the client. And then as a company, everybody on our team, we just brainstorm. And often what can lead to the best ideas is kind of that one off crazy idea like the one that gets thrown out there just for fun or you know, this is a bad idea, but I'm just gonna get it off my, get it out of my head. And then it often actually is the catalyst for the title that ultimately is the best one for the, for the list. So this is that, right? This is the catalyst for if you're stuck and there's nothing else. And what I did was I went to the one that's a headline generator that I've used before and I just typed in write a book. And I'll just give you some examples. It's formulaic in mind, but it gave you 700 to choose from. So write a book. It came up with where's my notes? Okay. Write a book that wins customers. What you can do to write a book from destruction by social media. Okay, that makes no sense. Turn yourself into a high performing write a book machine. They're kind of funny. But of course again, this is just about starting, right? Three tips to write a book you can't afford to miss. And this one is the article generator. I actually like it better than the book title generator that was also available. But yes, it's again, just a starting point. And then this one was 14 days to a better book. Two ways you can write a book to become irresistible to customers. Here's a method that will help you write a book. So again, articles. But it may spawn ideas. So I am curious with those title generators. Those are. That's one way. What is your best book title brainstorming idea? That's going to be our next participation prize today. So let us know what your best title brainstorming tip is. And I'm going to go on over to my random name picker where I've got everybody who has commented the day a video is released in the last two weeks. That includes the live stream from two weeks ago. So if you're missing this but you're catching the replay on Tuesday or within 24 hours, I usually do it within about 24 hours of the video. You get entered to win our sweet book launcher swag. And if you have already won the swag and you haven't won a book and you haven't bought this book, I mean, first of all you should just go buy it and write a review. But you can also ask for a copy of Self publish and Succeed and we'll send you a copy of that as well. Okay, so I will pick the names while you guys are writing your best title brainstorming tip for me. And today's prize is. Mojo. Yay. I don't know. It's been a while since Mojo has won. So congratulations, Mojo. I don't think you're here live today, but you'll probably be tuning in to the replay because you usually do. So congratulations. Email us at TeamokLaunchers and let Angela know your mailing address and what you would like. If you haven't got my book yet, that's a great option. Otherwise the journal and the mug are always great choices. The mug, of course, is our noboringbooks mug where coffee, tea and hot chocolate are all proven to taste better in it. Okay, let's see. Let's see what? Oh, you're back already. Mike, it's great to have you back. So I am looking for your best title brainstorming ideas. Alan brainstorms the best while in the bath. So I'm curious, how are you recording those ideas? I'm just curious. I mean, you could say hey Sir Siri or Hey A L E X A and get them to record a note. That's one way to do it. But I am curious if you're in the bath brainstorming let's see. Mine is book bolt, keyword search. Okay, so use for keywords. You're using that, Tracy. Okay, that's cool. So I don't know if I've seen that one. Book bolt keyword search. Okay, great. Efren says writing and rewriting your hook and reader needs doing it as we speak. Great. Beat the Blues was taken twice, so I added fast. Oh, okay. We're talking titles over there. Book brainstorm idea from Mindful Eats. Choose what my main message is, and then try to make a title around that. For example, around stopping emotional eating. Stop stuffing your face and face your stuff. I like that. That's awesome. All right, Mindful Eats. You win. So you're my winner today. Just because you made me laugh. But also it has the emotional side of it, you know, Stop stuffing your face and face your stuff. It's got the benefit, the thing it's missing, and we're not going into this, but it's missing your reader. So, I mean, somebody who overeats, but I think, do we all. Alan says in the bathtub. Allen says, a damp piece of paper. I think, I think you might have to step up your game. Maybe get a water crayon. I've got those for my son. They're a little messy, but you could always write on the bath wall if you're in a shower bath. Okay, so back to the Mindful Eats. So, yeah, I mean, that's a great title. So now your subtitle just needs to speak to who your reader is. Like, who's doing this emotional eating? But that made me laugh. So, yeah, subtitle will be the Reader. That's great. When you have a big long title like that, your subtitle is going to be smaller. So that's the one trick. It's kind of like the marijuana haters guide. The subtitle was the next disruptive industry. So it was much smaller. And yeah, it was the next disruptive industry. And then another brainstorm. Use industry keywords. Great, that's good. Make lists of words and phrases that grab you. I love that. But anyways, Mindful Eats. Email us@teamoklaunchers.com and let us know. Of course you can get a copy of my book if you don't have it. The book launchers. Oh. So Soft journal or our hashtag no boringbooks mug. Make sure you tell Angela where to mail this. We get a lot of people who write us and say, hey, I won the mug. I won. I'd love, you know, I love you to send me the mug, please. Thanks. Or they'll go, great, livestream, thanks. And then Angela goes, I don't know where they live. I don't know where to send this. So you have to make sure that when you do that, you also include a mailing address. Okay, let's go back and finish our list. Thesaurus. Yeah. Deborah Lloyd, That's a great tip. Thesaurus is also a great brainstorming tool. Thank you. Okay. Okay, number four. So go through this big, long brainstormed list that you've got on your damp piece of paper that you wrote on in the bathtub, and ideally, get it down to five main titles that you like. You know, if you're. If you're working with a company like Book Launchers, you would maybe send those five titles to Book Launchers and they would go through this process. They, as in us, would go through this process. Another company might do this kind of thing as well. And ultimately you want to get down to about five titles. Main titles. So not subtitles, just main titles that you like before you fall in love with any of them. Okay. This is very, very important because some people do fall deeply in love with very bad titles. So before you fall in love with any of them, make sure the title is taken by some other author or someone else in your genre especially. But just make sure you're not going to be up against some big heavy hitters in terms of competition. I forgot my husband got me a coffee. What a surprise. Delight to look over and remember I had a coffee. So, yes. So you want to make sure that your title isn't taken. You can have the same title as another book unless it's trademarked, but I generally don't recommend it. In a few cases, you can if it's going to be so clear that the books aren't in the same category and if the other book is not really competitive, so it only has one or two reviews or, you know, under 20 reviews. It came out 10 years ago. You know, those kind of things are okay, but if it's a recent release, it's got quite a few reviews, it's selling well. I would steer away from it. And of course, you can't help the fact that sometimes people. We've had client, one client recently who had a book title, their book, their book came out about two weeks apart from another book that had the same title. You can't help it that you had two great. Two people with the same great idea. You can't avoid that. But you can try your best to make it unique. From the start, so that, you know, now there's only two of them versus, you know, six of them. So those things happen. But again, go back to discoverability and memorability and really try to, you know, find something that's unique. You know, that you want to be clear that this book is the one that you were talking about on the podcast. They heard about it, their friend told them about it, they find it, and it's your book that they find when they search. And then next see if you can get the URL. This is not a deal breaker for me if you can't get a URL, but it is ideal. So self publishand succeed.com I've got that URL. If I couldn't get self publishand succeed.com, i would probably then look at self publishand succeed. Book.com potentially would be my next avenue. But again, if you can't get the URL and you're thinking you might make a big brand around this book, you may be limited. So you might want to go back to the drawing board, just see what you can come up with that you can get the URL for. We've also had clients that had book titles that matched other business titles. So that was a struggle as well. And so they've gone back and changed the titles for those reasons because they were. When somebody types in the search engine, because this is discoverability, not just on Amazon but in the search engine, they type in your title. All they're seeing is information for this business that has the same title as your book. So you want to do some research before you fall in love with these titles because it can be really hard to break that love affair you have with the title after the fact. So research these things and then finally check to see if it's trademarked. If you're finding the URL and you're finding nothing really out there, then you're probably okay. But I still, as a double check, check to make sure it's not trademarked. Then you want to start running some tests. So step five is testing. Now there's a bunch of different tests you can do. Like I said Google it is kind of the research piece I said above. But you know, if you've got it down to a couple, like if you eliminated a few doing that above, now maybe you've got three, Google each of them. And then what I would do is I would do and if you have an email newsletter, I would send an email with the. If you can split test your list, great. That's Ideal. But if you can't, I would send one week, I would send a newsletter with one book title as your title and then talk about, you know, some angle underneath that topic. And then the next week send another title as your subject line and just see where your open rates differ. If you write articles, blog posts, you can do the same thing. You can see where you're getting more clicks. What is appealing to your reader? Because I'm assuming your blog or your email, your email newsletter is going to be the same for your book. If it's not, this doesn't work. But that's a great way to start to test to see what your audience is most interested in. So if you've got a title that's getting their attention, they're clicking on it, they're opening it, they want to read it, you're onto something and you can start to compare them that way. One big test I did not do for the new brand you, and I highly recommend you do is tell somebody and do this with multiple people, tell them the title of your book and then a little while later ask them, hey, do you remember what I told you my book title was? If I had done that, I would have found out that 85% of people think my book title is the brand new you. Even when people are holding my this is not the brand new. The new brand. You see, I just did this is not the new brand you. Obviously. But even when they're holding my book, they were doing interviews with me and they're holding my book, they would still say the brand new you. So do do what I say in this case, not what I did. I didn't know and I didn't have book launchers. I made mistakes so I could you avoid them. I am convinced of that. But yes, do the friend test. So tell them your book title and then an hour later ask them what your book title was. And if you're finding repeatedly people are struggling with it, they either aren't remembering it or they're getting it wrong. Don't ignore that. Pay very close attention to that. Also for you, say it out loud repeatedly. You know, if you want to talk to a friend about it, tell them what you're doing. But you know, be like, okay, I wrote self publish and succeed because. And self publishing inside of self publish and succeed, it says this. And inside, you know, imagine being on a podcast interview. Imagine doing it, you know, being on stage talking about your book and having to say your title in high pressure situations. You do not want a tongue twister you do not want something you're flubbing up or stumbling over. So make sure it's going to roll off your tongue. Like, that's why I love Martha's title, Hacking Chemo. Hacking Chemo. You can say it over and over and over again. It feels good when you say it. It's easy to say. It's eas, remember? So do all those things. And finally, if you're. You're stuck between multiple titles and these things have not helped you clear it up, you can do a poll. I do caution you against doing this randomly on Facebook because unless your audience is primarily your clients or people that would be your ideal reader, your poll is not necessarily going to be reflective of that, but you can use it as a tool. All right, final step, and then I'll answer any questions you guys have is settle on one or two titles and then hit repeat for a subtitle. So you don't even have to have your title chosen yet. You can then pick your subtitle. But I do like to have your title narrowed down before you do subtitle. The big thing with your subtitle is to really make sure that it's selling to the reader the benefit of your book. So if your title doesn't make it clear who the book is for or what the book is about, then you've got to make sure your subtitle is doing a great job of clearing up who this book is for and what they're going to get as the promise, as the experience, the benefit, the outcome of reading your book. This is not an easy process. It can be fun. I mean, my goodness, we have a blast doing this. And I love seeing the ideas and seeing what the ultimate choice is a lot of times, I mean, in Martha's case, as an example, because you're going to see her video on Friday, we gave her a list of titles. I think we went through it a couple times. And ultimately she didn't go with any title that we chose word for word. She came up with her own, but it was spawned through the entire process. And that's great because I love her title, I love her book cover. The book turned out great. And so it's all about that process and keeping that reader in mind. So if you haven't already hit that thumbs up button, definitely try it because it makes you feel good. I promise. And of course, it makes me feel good and also feeds that YouTube algorithm so they show you more good content like this. Okay, so let's see. Dale. Hey. It's been a While, my friend, it's great to see you here. Okay, so I'll get Angela to send me the questions rather than me just dive into random. Okay, so while she's doing that, let's do one last prize. I'd love to hear your favorite takeaway from today. So go ahead and type that in while Angela rounds up the questions for me. And we will tackle those questions while you guys tell me what your favorite takeaway tip was from today. Okay. Question sso Pandemic Time Diet. Our fourth defense line Antioxidant based diet. Is that a book? A good book title for my published book. The Pandemic Time Diet. Our fourth defense line, antioxidant based. So I mean, the challenge that I have with that right away is running it through the benefit test, the who's the reader? So Pandemic Time Diet, our fourth defense line. The challenge I'm having with this is I don't know who the reader is. What are you going to do when the pandemic is over and then what's the benefit? The fourth defense line. I think we need a whole lot more clarity around that title and I think running it through the steps that we've covered today will help a lot. Okay, let's see here. Favorite tip was just being able to get on. Well, that makes it easy. Mike, every other Tuesday we're here and. And we can win the day for you if you can join. That's great. Alan says tell the friends the title. Wait and then ask if they remember. That is a brilliant tip, Alan. I wish I had had me around. Let me tell you, because changing your title, by the way, is not easy, which is why I haven't done it with the new brand you. In fact, in the future, I think I'll probably revamp the new brand you into more of a branding for authors book because I still believe it is a great book. I really think it is packed with some incredible and stories and it's, you know, it's fun to read. I am, I wouldn't say more proud of it than the other two books, but in a lot of ways it's one of my favorite books of the three that I've written. But it's really hard to change a title. You have to relaunch, get a new SBN and go through the whole process in many ways because the title is integrated throughout the entire book for many people. So it's not a straightforward process to change a title. And so I haven't done it and I'll probably eventually relaunch it in some other format in the future. Okay, so. So yes, doing that will save you pain in the future. And subtitle. I'm not sure what that is. So please recap the three original descriptors of a great, I mean, extravagant title. Okay, I think they were. I might have to go back to my notes just to make sure I get this right, Efren. So let me go back and. And I'll see if I have it even written in my notes. Because sometimes things come out of my brain in a format of three because I'm trained. That three, the number three, the number seven, the number five. These are all really great numbers, by the way, for titles. I didn't dive into those kind of things. But the number seven in particular. Right, and you can start as soon as you hear the seven you think of, you know, seven. Seven Habits of Highly Influential People. Highly. Anyways, you know which one I'm talking about. There's lots of book titles with seven. Seven is a really powerful number as far as influence and persuasion goes. But threes are great too. We love threes for subtitles. Martha's was a great example of that. She had three core benefits to it. So I think the three. I'm trying to see if I have it in my. My little. My little notes here. I think ultimately what my three were was that it was going to be. It needed to be memorable. I'm trying to remember what my 3 was. I mean, maybe I'll just. Rather than try to remember what I said, I'll just tell you what it should be and that will hopefully do it. So we want a title that is going to be memorable, discoverable and benefit driven. So we want a reader. Sorry, let me add the descriptor to that. It should be a reader focused title that is Memorable Discoverable. So that covers our keywords. And then I just blanked on the third thing. Oh, my goodness. Three Easy solve. Effective. Thank you. It's the seven habits of highly effective People. Thank you for that. I have too many thoughts in my brain right now, so. Memorable Discoverable. And it just went away. Somebody help me, please. Oh, my goodness. Save me from myself. Oh, boy. Okay, sorry, Efren. It will come back to me. And I just said it. Benefit Driven. Thank you, thank you, thank you, thank you, thank you. Okay, let's talk about something else. That one hurt. Okay, can anyone remember my title? That's a good one. Yes. Okay, so I'm just reading Angela. Was there any other questions? Did I miss you? No. Tingly tongue twisting Titles. I like that. That's a good one. Great. Takeaway was evoke emotion. Yes. That's excellent. Thank you. Okay, question two. Mindful eats. Is there a danger of claiming that a diet can affect cancer outcomes if you aren't an expert? Yeah. And so that's why with Martha's book, it was hacking chemo and it wasn't saying you're going to have a better result. It was really her promise of her book is more energy. And so as you get more energy to fight the chemo in theory, right, if you're fighting the chemo or if you're helping your body fight the cancer with the chemo and you're stronger through the chemo, you in theory should be able to power through cancer in a stronger way. So, yeah, there are dangers. Even as doctors, there's dangers in making claims of any kind. So you really just want to find what the benefit is because you're probably not promising that you're curing cancer. It's probably something else else. Right. It's feeling better through cancer. That's okay. You can say that you're not promising that you're going to be cancer. You're really saying that, you know the keto, if you follow the keto diet there. And it wasn't just her process, by the way. She's a nutritionist in that case. And she's also studied, she's registered and done specific courses on keto and then also had a lot of research to back up her own experiences and her own findings. So it was quite a well researched and solid book. And so if you have that and you've got research to back up these things and you've got experiences of your own and clients and patients and things like that, you know, you're backing yourself up too. So there's a lot there, three word title, but I have a good five word title and it's hard for me to change that. So, Victor, and that's, I mean, I gave you guys that example of the marijuana haters guide as well because I wanted you to have other examples of longer titles. Generally speaking, what happens with longer titles, there's two problems. One is it starts to become a really big mouthful and it's hard for people to remember that. Three words are easy to remember. Right? I said happy with baby raising doctors, self publish and succeed. These are easy to remember titles. And hacking chemo, again, easy to remember, easy to say. And five words is okay. But you really want to run it through that test of are people going to remember this five word title as it is with that the Marijuana Haters Guide. The title is so long I don't remember the whole title. It's Marijuana Haters Guide to Making a Billion Dollars from Hemp is what I think it is. It's a long title. People are probably going to search portions of that title initially or try to remember the author's name. So there is a challenge with that title and that's the challenge of the length. Right. And the mouthful aspect. It also presents cover challenges. So if you have a five word title and then you have a seven, eight, nine word subtitle again, you start to run into that Alphabet soup look on your cover. So you really have to be careful when that happens. Right. Because you want your cover. Right? I keep holding up my cover here. But you got to remember that most people are going to find your cover when it's about this big. So can they read it? How much of your title can they read when you start having all of these words in, in the title and subtitle? So that's the danger. The longer your title gets, the shorter your subtitle can be. And often the subtitle is actually the thing that packs the punch to attract the reader and sell the book with a promise. So but that doesn't mean you can't do it. Okay. So there is no one way and no one thing that will succeed. That's the one thing I can always assure you of is as much as there are things that are more likely to succeed, there are always, always, always exceptions. Just trying to see does a disclaimer. So Victor saying, does the disclaimer in a book discourage readers from going on? How would you change that to give a good disclaimer? I'm not sure. Maybe I've missed part of that story, part of that question. So maybe I'll wait to see if Angela has the whole thing. Angela says Mindful Eats. Where do you look for a URL to try to find a URL for your title? So just I would just go to. I go to places like namecheap is usually who I use. But you know, hostgator domains at cost. There's lots of places and you just search to see if it's taken. I mean first I actually type it in, right. So I would type in self publishand succeed.com and see if anything comes up. But you can also do a domain search inside of anywhere you would buy a URL and see what's available, what's taken. Because sometimes, you know, dot com might be taken. But you might be able to get something else. Again, use that with caution. But there might be another option. If you're Canadian, you could get CA, but I would still recommend you buy.com if you can, because I've seen it happen a lot of times where somebody buys CA and then a big, big somebody or something comes in and gets the dot com. And now your search engine results are still overshadowed by that. Question 4 could phrases be book titles? So if by phrases you mean. Trying to think of a good example here, like a, like a commonly held phrase, like somebody like, oh my goodness, this is where we need Jacqueline. She always has like the kettle calling the pot black. Just the only thing that came to mind. So that kind of a phrase, maybe again, you want to. What I would recommend is if you have something like that, you could do a play on it. And so then it gives comfort because it's something similar to what people might know. So the subtle art of not giving a F. By the way, profanity in titles might seem cool, it might seem memorable, it might evoke emotion. It also creates massive challenges. So we didn't talk about profanity. I'm just going on it total tangent here, but I will come back to the other question in a moment. Profanity makes it hard to run ads. It makes it hard to get on media because like for me, example, when I talk about the subtle art of not giving up F, I won't say the full word. And some media won't even have, like, traditional media won't even have somebody on that has a title like that if there's curse words or profanity in it. So it does create some limitations. So you really have to balance it out with, you know, is it worth it? And for some people it will be. And Mark Manson's book for the most part, was not on traditional media. He had a big network, he had a lot of influencers promote him. He was on a lot of podcasts. So his book was able to become very popular through other means. And he also was already quite famous before that book came out or well known, not famous necessarily. He had a good network. He had, you know, he had influence already, so he could leverage that audience. With a title like that, if you don't already have an existing audience, you're creating an unnecessary barrier by putting profanity in there. So you may still want to do it. We have clients who have. But I'm just telling you that it does create some limitations and challenges when you do that. So back to the phrase so what you could do is you could make a play on something that is well known. So. So the subtle art of might be taken in terms of, like, the phrase. But you could say the gracious art of eating chocolate. I don't know. I'm making stuff up here. Right. The cancer conquering art of keto diet. Like, you could kind of take a familiar phrasing and structure and use that. And that will give some comfort because it's got. It's recognizable. But copying a phrase and using it. No, it's probably copyrighted somewhere. And, you know, you're creating all kinds of problems for yourself because searchability, you know, where are you going to rank in all of the lists that I took you through? Okay, a couple more minutes here. So. Could phrases be book titles? Okay, I did that one. Oh, cat. Jacqueline is here. All the hysterics of a cat in a shower. See, she's got the best ones. The python swallowing the pig was today's. Oh, my goodness, that's great. Sorry. Okay. Angela said. Oh, I thought there was one. That was a question. Okay. Can a contra contraction be in the title example? Don't. Yep, it can. And if Jacqueline's still here, she might have points as to some of the character issues that can come up with regards to, you know, your titles on Amazon that certainly some of those, I think they're care. I think you'd call them characters like dashes and things like that. That can pose some challenges there. But. But contraction is fine. Okay, let me just see if I have any other questions here. You guys are fun. Alan says, I have JP for a website URL, but when I made the COVID of a magazine, it was mistakenly written as dot com. Yeah, exactly. The same thing happens in Canada. A lot of authors, they have a ca, or companies even, they have a ca. Becomes popular and the next thing you know, people automatically assume it's dot com. They don't look for dot com. Or like I said, a dot com can come out and trumpet. Not trumpet, as in the musical instrument. Trump on top of it. Overcome it, overshadow it. And so you, you have a challenge. So I. I always recommend that you will get the dot com as well as whatever your country's ending. Ending thing is. Okay, let's see. Did I pick the last winner? Oh, I thought I did. Did I forget? Hold on, I might not have. Thank you, Angela. This is why I need Angela. Well, one of many reasons. Okay, let's see. And I know there's a title there that somebody's asking for my Input on. And I haven't seen the title yet. I'm sorry. There's so many comments here. Let's see. Okay, I can't find the takeaways. Where were they? It's been. You guys are awesome. You're keeping me busy. So let's see. You know, let's go with trying to find your takeaways. This is where you need a co host so they can fill in the time. I like that. I think somebody said it. Okay. My title. So that's title talk. Sorry, I'm not even finding. I'm not even finding any of them. Angela, can you pick one for me? Oh, wait. The reader and your purpose of the book. That's pretty close. So, Tracy, I think we'll give it to you. Okay, we'll just give it to Tracy. Thank you for being here. Tracy. Email us@teamoklaunchers.com and celebrate your victory with the mug, the journal, or a copy of my book. That was a tough one. Okay, so what's this title that somebody needs input on? Sorry. Because I don't see it. There's lots of comments over here. So inspiring. Oh, sorry. Angela's posting the email. Okay. I'm just waiting for the title, but I'll just wrap up really quickly by telling you guys the six steps again, and then I'll comment on this title and that will be it for today. But we'll be back here again in two weeks and hopefully my brain will be a little less scrambled. I'll make better notes for my next one. I was really. I know title stuff inside and out, but sometimes I say things then I don't remember what I said. So we'll have to watch the replay to find out what I've said before. Okay, so step one was to know the hook of your book and the reader know who that reader is really intimately. Right. Again, we talked early on about it can't just be somebody with cancer. Like, let's dive into that a little bit more and see what problem they have that. That we can specifically help solve. And that's really what your hook is. And that's what we really want to know. Starting this title brainstorming process is who is your reader and how is your book going to benefit them? And then using that, start your keyword research using whatever tool you want to use. We talked about publisher Rocket, Katie Spy, Google keyword. And then I know, I think it was Tracy posted a different keyword that I hadn't heard of before. Lots of keyword tools. So you then take your keywords and you can enter them in if you have ideas based on the keywords. Great. Or you can use some of these title generating tools and software. You can brainstorm in the bathtub like Alan said. You can go to your industry newsletters and industry blogs and look for keywords as well. Regardless, you want to create a great big list of bad titles mixed with good titles mixed with everything and ultimately narrow it down to five decent titles. Then run it through a bit of a process of checking before you start to love any of these titles again, we want to be checking for availability, whether you can own the URL, whether it's been taken before, if it's trademarked, and then narrow it down to probably three at the most and then tell your friends, see if they remember split test it in email lists if you have that option, you articles see which one gets more clicks and you could do a poll of your clients. Ideally, say it out loud a lot, make sure it's not a tongue twister. Somebody said that too. That should have been the winner is the Avoid twisty tongue twister titles or something like that. I don't know whose that was, but you could win too. I'd be okay with that. Settle on one or two titles and then hit the repeat with this process for the subtitle. Okay, let's see what we've got and then we'll wrap up. Being a no Bull Rebel Reclaim your right to unconditional love for your body. Okay, I'm going back to my comments that I had before. I have an ice cube in my mouth. Sorry about that. Okay, who is this for? As my number one question, who is the reader for this? You know, I'm assuming it's somebody who doesn't like their body, but I mean that my guess is that is a huge portion of the population. So. And then being a no bull rebel, I don't actually totally see the tie to the unconditional love for your body. So I'm feeling a lot of disconnect with this title. And because to me, like, being a noble rebel is like, you know, you're now going to go out in the world and you're not going to work for anybody. You're going to, you know, pave your own path, you know, create your own income. You know, this is probably somebody who's, you know, paving their own path in life. That's kind of what it makes me think of versus it kind of feels like you're maybe going down the diet path, but I'm not sure. So Ultimately, I think we need to work on the benefit of this book and who it's for a lot more. Yeah. So Jacqueline was giving some ideas. So rebel unconditionally. Love your body. We're getting closer. I still don't know who it's for, but you're getting much closer. So I think you could die. You could dive into that a little bit more. Is this for, you know. Oh, again, I don't want to put words in your mouth without knowing, so I think a little bit more. But I like what Jaclyn did. It tightens it up in a really, really strong way, so that's great. Thank you. And, Christopher, congratulations. You were the twisty tongue comment, so you win. Thanks for finding that, Angela. All right, guys, it was great to have you here. Kevin, thanks for staying up as always. I appreciate you. Angela, thanks for trying to keep me organized and managing all the phenomenal comments. Jacqueline, it was great to have you tune in here. I appreciate your feedback and input as well. All right, thanks, everybody. It was fabulous. I look forward to seeing you again here in two weeks. And of course, if you're watching the replay, definitely make sure you've been. You've been chatting away, and I will get you entered into our Tuesday Friday draws for our mugs, our journals, and sometimes books and other things. So. All right, Have a fantastic day. Take care.