Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Don't Write a Boring Business Book - Avoid This Second Business Book Writing Mistake

7 Jan 2023 · 1 min

Watch on YouTube

0:59

Julie Broad (speaker) advises business book authors not to be afraid to share the "secret sauce" that makes their company great. She argues that holding back valuable, actionable content out of fear (competitors copying or clients not hiring) makes a book flat and less likely to be read, shared, or to sell. Instead, share enough to help readers achieve a specific outcome; doing so builds trust and naturally promotes the author’s services, speaking gigs, or products. The chunk is the "Mistake number two" segment focused on revealing useful, practical insights rather than withholding them.

Chapters

Mistake number two Being afraid to share the secret sauce that makes your company great. Some books will fall really flat when a business owner holds back from sharing what they actually do to help people. This can be out of fear of competitors taking your secret sauce and using it. Or maybe people won't need to hire you if they know all the steps. I want to work with the people who will trust us. And to all the competitors trying to do what we're doing well, I wish you all the best. Of course you pretty much can't share everything in one book anyways. You have to share enough to get your reader to a specific outcome. But if you write a book from a place of fear that you're going to share too much, you probably won't write a book that people will want to read or tell others about. Write a book that sets the reader up to achieve an outcome of an outcome and you'll find yourself writing a book that people want to read, share and buy and it will inevitably sell your product, service or speaking gigs. So much more than a book that tries to sell by not revealing secrets.