Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Getting Customer Reviews for Your Book

9 Jul 2023 · 1 min

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This short transcript excerpt explains what customer reviews are for a book: evaluations left by individual purchasers on product pages (e.g., Amazon). It emphasizes that customer reviews are highly valuable—"gold"—because they influence other buyers, while noting authors have little control over their content or quantity.

Chapters

Okay, let's get to customer reviews. Back to you, Sarah. Customer reviews. Now, these are the ones that are gold, okay? This is like currency for a book. Customer reviews are the reviews from individuals who purchase the book. Okay? So this is from the standard audience member, someone you know, and you've probably seen this a zillion times on Amazon or any other kind of website. These are on product pages, and they're the hardest to control because the author has no say over what the customer is going to say about the book or how many people leave reviews. But these ones are gold because they prove to other customers whether or not they should take a chance on your book.