Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Going Viral as an Author is Nice but Real Success Comes from This #authorlife #bookmarketingtips

29 Mar 2026 · 1 min

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Julie Broad argues that viral moments fade fast, but momentum from consistent action lasts. She points to client Jonathan Stanley's 2025 viral spike as proof that even huge spikes are temporary compared to steady growth built through speaking, content creation, networking, and professional involvement.

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Number 3, virality is optional. Momentum is not. Virality is fun. We've seen a few of our clients enjoy some virality, and one of our clients, Jonathan Stanley, went hyperviral in 2025, and it was an incredible life transformation. I think that a lot of people feel like they have to get viral to be visible, and ultimately it's great if it happens, but it's more likely it's not going to, and momentum will beat one big hit of attention most of the time anyways. Since virality's unpredictable, let's create momentum. That can be engineered. And what we see consistently that works isn't flash, it's consistent follow-through. Work that just you do day in, day out, and it creates momentum in time. Speaking engagements, virtual or in person, consistent content creation, original and interesting, meeting people in real life, creating organic connections with influencers, and becoming known in associations. None of that requires going viral. It does require you show up consistently.