Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Goodreads Giveaways for Authors #bookmarketing #authorsuccess

3 Oct 2024 · 1 min

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Julie Broad (speaker) introduces Goodreads as a social platform for readers and authors and explains the Goodreads Author Program: a free way for published authors worldwide to claim and verify their profile and receive an Author badge. She emphasizes promotional features—running giveaways, connecting a blog, advertising, and reader interaction—and highlights Goodreads Giveaways as Book Launchers’ primary promotional tool; she also notes Goodreads is owned by Amazon and reviews from giveaways can influence Amazon listings.

Chapters

What the heck is Goodreads? I'm so glad you asked, because it's a platform where readers and authors come together to share and discover books. And as an author, joining the Goodreads Author program can be a really, really smart move. So what is the Goodreads Author Program? It's a free program that allows any published author anywhere in the world to claim their profile page. Once you're verified, you get the official Goodreads Author badge on your profile. Let's talk about promotion. As a Goodreads author, you can run giveaways, connect your blog, and advertise your books. You can also interact with your readers. The primary thing we use Goodreads for at Book Launchers is Goodreads Giveaways. Goodreads giveaways are an effective way to promote your book. Guess who owns Goodreads? Yes, Amazon. When you do a giveaway, readers hopefully write a review and that hopefully goes to Amazon. This can be really powerful.