Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

Guarantees and Promises in the Publishing Industry can be an Expensive Author Mistake

2 Feb 2023 · 1 min

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Julie Broad advises authors against falling for guarantees or promises in the publishing industry. She warns that shortcuts (e.g., "write a book in 90 days") often transfer work to later stages (months of editing), that hiring the cheapest editors can lead to repeat hires, and that rushing or hiring the wrong people is costly. She recommends expecting the process to take at least a year, investing in quality professionals, committing to sustained marketing, and avoiding missed-opportunity regrets from not finishing a book.

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Mistake 4 falling for promises or Guarantees in the publishing world, writing a book in 90 days is possible, but then you have to spend six months editing it. So it's great. Your book can be a bestseller, but if you game the system to get it there, you may mess up Amazon's algorithms forever. Editors are necessary, but hiring the cheapest editor often will require you to rehire editors again. Many authors try to rush the process and they end up with a book that doesn't achieve their goals. Or they hire the wrong people and end up having to hire other people to redo the work that's already been done. All of these things are expensive, so expect the entire process to take at least a year. Plan to invest in hiring quality people for your book and know that marketing your book is a commitment and there are no magic bullets that are sure to work. Ultimately, the most expensive mistake you can make is one of missed opportunity because you didn't get your book done.