Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

How do you know if your book has any potential?

12 Jan 2023 · 1 min

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A brief talk by Julie Broad discussing how to assess a book's commercial potential, using Amazon sales as a limited indicator. She contrasts different kinds of disability-focused books (personal stories vs. practical support) and notes that measuring potential via Amazon alone misses other sales channels like direct retail, speaking, and consulting.

Chapters

The potential of your book. That's a different part of the question, and it's not an easy question. Let's say you're John Samuel writing your book. Don't Ask a Blind Guy for Directions. Now, early in the process, you might be thinking that this book is about disability awareness or disability inclusion. This book here is a book of stories. John's book is a story and it's about disability awareness. And the next book below it is about supporting someone with a disability. These books are both enjoying strong sales. Now, depending on your perspective of what it means to be successful, you may scoff at a few thousand a month in sales sales. Or you may think that's awesome. That's why it's so hard to answer the potential question. Plus, this research is only reflecting Amazon sales. And remember, there are so many other places you could and should be selling books like retailers direct to readers with your speaking and consulting packages on your website. And none of these sales will reflect on this page. So this research does reflect the potential of your book to sell on Amazon. But that's it.