Julie Broad, founder of Book Launchers, says launch day disappointment is normal because most authors treat it as the finish line when it's actually the start. The real work of marketing, media, podcasts, and lead generation begins after you hit publish.
80% of authors feel depressed the day their book launches. Okay, I made that number up. But it's not completely false. Many authors feel some level of disappointment on their book launch day. If you have a book launch coming up or you've launched a book and felt a little blue, this video is for you. You felt blue and this video's for you. I'm a poet, but you wouldn't know. Hey there. I'm Julie the Book Broad, an Amazon Overall Number 1 Best Selling Author and the founder of a fabulous company called Book Launchers. Our superpower is caring more about you and your book than anybody else as we help you write, publish, and sell a nonfiction book that will boost your brand and make you money. Book launch day. It's built up in the publishing world as the big day. It's the day you become an Amazon bestseller. The day the masses move mountains to buy your book. The day the world finally finds out how truly amazing you are. Reality check. It's really the day you get to post on social media that your book is out and people you don't know that well will give you some positive vibes. You'll get that dopamine hit and wonder how many of those Way to go. I can't wait to read your book. Comments actually translate into real book sales. What most authors discover is book launch day is really just like every other day. And after a year or more of work, which is what it takes most authors who write a great book, that's a little depressing. I know people who who cry big alligator tears of sadness on book launch day. And I get it. I mean, really, it's a bummer when Ellen doesn't call to ask you on her show and confetti doesn't rain down from the sky on your book launch day. Sadness can settle in when you realize the only real big difference between book launch day and any other day is now. You can post on Facebook that your book is for sale. You're not even gonna see money for those book sales for another 60 to 90 days. And you realize as you check the sales stats of your book that the hard work is actually just beginning. Book launch day marks the first day of the hardest part of you being an author marketing your book. The success of your book is a journey, and book launch day is not the destination. Book marketing can also be the most fun part of your author journey, though. Doing media interviews, podcast interviews, speaking engagements, those things can be a real rush. Meeting your readers face to face, stepping on stage as the expert on your subject and seeing your book in the wild are all incredibly rewarding. And of course there's financial benefits to book marketing, which also can be enormous. If you run a business associated with your book, you'll often find your sales cycle shortened, demand increase and your marketing value skyrocketing. New leads, surprising opportunities, book royalty checks these are all things to look forward to as an author, but you need to know that Book Launch Day is a day that marks an important achievement. You survived writing a book. You made it through to the end of what was surely a challenging project and probably an emotional one. You should be proud. There are very few people who get this far. As much as there are millions of books out there, a tiny little percentage of the population are actually authors. So you deserve to celebrate. But celebrate briefly because there is much work to be done to get the message out about your fantastic book. So if you keep that in mind that Book Launch Day is not your destination, it's a marker on your success journey and you have to keep going. If you want to truly enjoy the fruits of your labor of creating your book, then you'll probably go into Book Launch Day feeling a lot, lot better about it. And if you want a caring, smart and creative team of experts to support you on this wild journey and help you with that pesky marketing, we'd love to chat about helping you out. Go ahead and share a few details of your book right here. Book launchers.com application and then we can set up a call to chat about this. Do you like this tip? Smash that thumbs up button. Go ahead. It makes you feel so good. And make sure you subscribe to the channel and turn those notifications on on so we can hang out every Tuesday and Friday when new videos come out. Did you get the Book Launch Day blues? Let's chat about it in the comments below. And when you comment the day a video is released, you'll be entered to win some sweet book launcher swag and you might just become one of my beloved YouTube besties. If you aren't sure what to do on Book Launch day or beyond, I have two videos for you to help with that here and here. Go ahead, click on one of those videos. I'll see you there.
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