Julie Broad explains how to write a book hook that answers what's in it for readers. She walks through five questions to help you differentiate your nonfiction book and craft an elevator pitch people actually want to hear.
At our company, we have a company mantra. No boring books. See, we even put it on a mug. So what makes a nonfiction book not boring? And how do you do it? Stick around. I've got five questions to help you out. Hey, I'm Julie, the book broad with book Launchers dot com. We help you write, publish, and sell a fantastic nonfiction book. And for that book to be fantastic, it's. It needs to have a big, juicy hook. In film, the hook is the logline. It's the single thread that ties your book together, creates curiosity, and sells the work. In nonfiction, it needs to answer an essential what's in it for me? And by that I mean what's in it for me? From the reader's perspective, people are inherently selfish and want a really good reason to part with their 20 bucks. And more importantly, the five to 10 hours it will take them to read your book. Well, Uh, Okay. When you talk about your book, the hook is what you're gonna say to get them excited about reading it. It's kind of like an elevator pitch for your book. Let's look at some examples of great hooks for books. Great hooks for books. It rhymes. Hooks for books. Four Hour Work Week the four hour workweek wasn't really about working four hours a week. It was a comprehensive game plan to ditch the nine to five from a cubicle and create a business that supports you living an exciting, adventure filled life. T harb Eker's the Millionaire Mind have you ever wondered why some people seem to get rich easily while others are destinated? For destinated, I write books. T harb Eckers the Millionaire Mind have you ever wondered why some people seem to get rich easily while others are destined for a life of financial struggle? Is the difference found in their education, intelligence, skills, timing, work habits, contacts, luck, or their choice of jobs, investments or businesses? It's two questions, but it creates curiosity and suggests that if you know the answer, you could be a millionaire. That's a great hook. Or it used to be when a millionaire actually mattered. If you live in la, a millionaire can't even buy you a house. But anyway, the subtle art of not giving a f ck in this generation Defining Self Help Guide A superstar blogger cuts through the crap to show us how to stop trying to be positive all the time so that we can truly become better, happier people. That's straight from the Amazon description. And it's pretty clear what the hook is and why you might want to read the book. Every one of those examples is very clear. There's something good in it for you. That's gonna make you better looking, happier, richer, healthier, more productive, all of those kind of things. So think about a sentence or two that people will use to tell their friends about your book. You can even test it out with your clients and colleagues. If you have something that has your ideal reader going, oh, I have to read that book, then you've probably found your hook. If you're stuck trying to develop the hook of your book, it helps to get a third party perspective. It's why our clients work with a writing coach to brainstorm and create a great hook and then create a great table of contents around that hook. To create this great hook, you're also going to have to take a look at other books in your industry so you know what makes you different. Here are five questions to ask yourself to figure out how you're different from the other books on the market and what your hook is. What is the common theme everyone else is talking about? What do you believe that is different or missing from that common theme? What have you experienced that goes against some of that common advice? Even better, if you think it's wrong, what problems will you be solving? How are you going to solve them in a way that nobody else has solved them to date? Mix that in with some healthy introspection on the lowest moments that caused you to make big changes in your life and even some of the big highlights that inspired you to do more of something. Now, getting close to that hook. If you want help figuring it all out, that's what we do at Book Launchers, and we love it. A fantastic hook means no boringbooks. If you like this tip, hit that like button. Be sure to leave a comment or question below so we can get to know each other and subscribe to the channel so we can hang out more often. And if you comment on the day the video is released, you'll get entered to win a prize because I appreciate you watching my videos and sharing some of your day with me. See you on the next video. Okay, am I recording? Okay, so what am I supposed to. What do you want me to say?
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