Julie BroadYour Non-Fiction Sidekick for Writing, Publishing & Marketing a Book That Builds Your Brand and Grows Your Biz

How to Find Book Marketing Trends to Sell More Books #independentpublishing #bookmarketing

14 Nov 2024 · 1 min

Watch on YouTube

0:56

Short instructional YouTube clip by Julie Broad offering three practical ways for authors to stay on top of book-marketing trends: use keyword research tools (she recommends Publisher Rocket), monitor social media trending topics and influencers/hashtags, and plug into publishing-industry news. The tone is pragmatic and encouraging; the advice is tactical and meant for authors who can't track trends full-time.

Chapters

I want to help you even more with ways you can stay on top of book marketing trends without doing this full time like we do. Number one, what are your readers looking for? There are a lot of ways to stay on top of trends and changes. My favorite tool is Publisher Rocket for finding out what people are searching for. Even if you did keyword and category research when you launched your book, it's important to check on this periodically because keywords have trends. Next thing, how to monitor trends on social media and tap into them for your book marketing. Most social media platforms have sections that show trending topics, including hashtags. You can also do a search for influencers, authors in your genre and check the hashtags they are using in their posts. That is almost always a good strategy, especially if you know they've been blowing up lately. All right, last thing. Plug into industry news for the latest trends. You need to stay connected to the publishing industry, which you're doing by hanging out here. High five.