Julie Broad breaks down four types of people to ask for Amazon reviews: current reviewers, your clients, colleagues and competitors, and mentors or paid advisors. Each group has different reasons to review your book and different ways to approach them.
You already know you need Amazon reviews for your book, so I'm not going to spend any time telling you why you need them. Today, we're going to talk about who you're going to get to review your books without begging friends and family. Stick around. Hey, I'm Julie the book broad with Book Launchers, a California based company that will help you write, publish and sell a fantastic nonfiction book that boosts your business and achieves your goals. Now, before I dive into today's video, I have to give a huge shout out to some fabulous book launchers YouTube subscribers. Thank you so much for being here. Teacher to mommy elegance, spicy Ms. Amber and Michael Hess. You guys make my day with your shares and your comments and your thumbs up. So thank you so much. When you think Amazon reviews, you're probably thinking about asking all your friends and family to review your book. If that's what you're thinking, check out this video right here. Besides the fact that it's absolutely no fun to beg your family and friends to write reviews, the reality is it can also be really depressing how Few of them Will do it When I asked my friends and family to review my first book before I understood Amazon algorithms, well, let's just say a lot of them said they would do it. Who didn't? And a lot of people ignored me completely. It was pretty heartbreaking. So today I'm going to save you the personal heartache that comes with finding out how few of your friends are truly going to support you when your book comes out. And we're going to institute a no begging policy. And here's who you're going to ask. But first, a slight warning. Getting Amazon reviews is going to be difficult. A lot of people will ignore you, and a lot of people will say they'll do it and they won't. So you're just going to have to be patient and persistent. But here are the four categories of people that you're going to ask for reviews. Number one Numero uno Current Amazon Book Reviewers this strategy is for people who have more time than money or you. You have the money to hire people to do it. Because it's time consuming, many Amazon reviewers enjoy getting advanced copies or free copies of books so that they can review them. And because they do that, they like to make their contact information public so you can find somebody who has reviewed similar books to your book and potentially contact them to review yours. Now, Amazon does not make reviewer contact information public, so the reviewer themselves has chosen to make it available. But my profile, for example Has a link to my personal website where people can and do contact me directly to review things. I'll use an example. We have a client who's written a leadership book. So when we work with him to get Amazon reviews, this is what we could do. We're going to look for people who have reviewed a book like this one. Extreme ownership U.S. navy SEALs. Now what you're going to do is click on reviews and when you do, you're going to see there's two choices, okay? There's top reviewers and there's recent reviews. Top reviewers are simply people whose reviews have been most liked by Amazon readers. The recent reviews are people who've recently reviewed it. So for me, I'm probably going to start by going through recent reviewers in order to find somebody who is recently interested in this topic. But top reviewers are often people who avidly read and avidly review books as soon as they come out. So going through both is probably going to be what you want to do. But let me tell you, this is needle in a haystack kind of hunting. Probably one in 100 reviewers actually has the their contact information on here. So you're going to click and click and click and click and click and find nothing most of the time. But you will find some people. And these people are people who probably want to review books like yours. If I was serious about this strategy, I would hire somebody on fiverr.com to create a list for me. And when I get them to create the list, I would want a website or a way to contact them, a note of what book they had reviewed and I would even get them to copy and paste their specific review into the the spreadsheet. Also another strategy, author marketing club has a list of reviewers you can contact. I haven't used them. It's a for fee list, but I'm just saying that might be less painful and that review list might be fruitful. Hard to say. Group number two. Your clients. Your clients probably love you and they're a good fit for what you're teaching, I suspect. So they're the best potential folks to do you a favor. Read and review your book. You can even get them on board early and give them some incentives for being an early reader of your book to help create some hype. Maybe create a private Facebook group training or act to something else you normally reserve for premium clients. Number three, colleagues and quote unquote competitors. People in your industry. Who do you see at events who talks to the same audience as you even if you do what they do? Why not be friends. We can all use more friends, can't we? You want to be my friend? No? Okay. There's almost always a way to support each other while serving similar people. And hey, they might write a book someday too. And you can then support their launch number four, mentors and other people you pay for guidance and support. This excludes anybody who works on your book with you, so your editors, your writers, designers. If you hire Book launchers, we can't review a book that we've worked on according to the Amazon Terms of Service. Understandably, these folks who've worked on your book would have bias given their involvement. But if you're paying someone to get business coaching, or possibly you've paid a lot of money to your HR consultant or accountant, you know the list. They might be a good fit to read and review your book, and maybe they can even recommend it to other clients they have that are just like you. So this is the four types of people you can contact. And I'm curious, who else would you put on your list to be possible Amazon reviewers? Go ahead and share that in the comments below and then make sure you've subscribed to this channel so that you'll catch the next video on what to say to ask them to review your book and make sure Did I say turn the notifications on? Make sure you've turned those notifications on so that you get notified when that video comes out. New videos every Friday. And when the video comes out, the folks who comment on the video the day it's released will be entered to win some fun prizes. So go ahead, comment on your best Amazon review getting strategy and I'll see you on the next video with my how to Ask for Reviews Oops.
Should You Skip Amazon When You Publish Your Book? #digitalmarketing #amazonauthor
