How to Hook Readers Like a Pro (Even in Nonfiction Book Writing)

There was a bear and it was this close. So one of my chapters started, look Mommy, there's a bear. And I proceeded to tell the story. And I told this in my book Self Publish and Succeed. Because nonfiction books, they need stories. Facts, educate, stories sell and connect. And did my near encounter with a bear while pushing my son in a stroller in Whistler, Canada really have that much to do with lessons in that chapter? Well, only to illustrate the point that a great nonfiction book doesn't just inform. It entertains, surprises and needs to connect emotionally with the reader. And again, AI can give information all day long. Nobody needs more information now. But we do need more connection. We do need to be surprised and delighted. And so sharing these stories that you can even loosely tie to the lessons in your book now matter more than ever. The reader should feel like they're sitting across from you, connecting, not like they're reading a textbook, highlighting the points and taking notes. So start your chapters in the action. Skip the warm up. Hook them like they're in a movie scene. Don't bore them before they even begin. None of this the data shows or I was only 12 years old when I started to XYZ. Nope. Your job is to tell a story or create curiosity that gets the reader re engaged at the start of every single chapter so they keep reading your book right until the end. Your goal is to make the reader forget they're learning and then they close that book and they tell all their friends that you transformed them while entertaining them. You can do it and I would love to help. Go ahead and grab the second edition of my book Self Publish and succeed@selfpublishandsucceed.com.