How To Promote Your Self Published Book Post Launch

Book marketing is a process, not an event. You don't line everything up for a single day, watch the fireworks and then call it a day. You need consistent efforts to keep books moving. If you've hit post launch and are wondering what you can do to keep those book sales coming in, then this video is absolutely for you. Hey, I'm Julie the book broad with book launchers.com your fabulous professional self publishing team. You've worked really hard to write a noboringbook, but don't think you get to relax just yet. A strong book launch is important, but you need to continue promoting your book for the entire year and beyond to achieve big results post launch. Here are eight ideas for you to consider to keep that launch day love going on past day one 1. Throw a virtual or live launch party or reviewer celebration or one month anniversary of your book launch or a party for the heck of it. Your book is out. It's time to party. After all your hard work, you deserve to celebrate your book, your readers, your reviewers, your supporters, and your book buyers. Your local library is a great venue for a party. They love supporting local authors and even better, they probably won't charge you for their event space and they almost always will buy a copy of your book or maybe two for their shelves. Design and print some posters to hang up along with any other permitted decor that you might like. You can even print flyers to post in stores, restaurants, or other places throughout your community. Use your email, newsletter or social media to invite your friends, family and community to join you there. See if your venue allows food or drinks, and then let your guests enjoy treats while you treat them to a reading, a talk, or even a workshop. Bring along some copies of your book too, so attendees can buy their copy and have you sign it. These days you may feel it's better or safer to do the virtual route, but that doesn't mean your party has to be any less spectacular. Book Launchers Author Michael Dominguez threw a huge virtual book launch party for his book Armchair Real Estate Millionaire. Not only did he share more about the book, answer questions with live Q and A, and give attendees a free party favor as a thank you, he even had magicians in the Zoom Room to perform magic tricks. Ultimately, do what works for you and what you find fun and enjoyable. It's your party, after all. Idea 2 Run a contest or a Giveaway Readers love giveaways. Whether you offer a contest or a giveaway through a site like Goodreads or simply through your social media, it's an opportunity for you to get your book into the hands of interested readers and increase your book's exposure. If you're going the social media route, give entrance rules to like and share your posts in order to be entered to win your book. Entrance into the Goodreads giveaway will mark your book as something they want to read, which then notifies their followers of the book. How helping to raise awareness of your book by boosting its search metrics. Once you pick a winner, prompt them to write a review of your book. For those who didn't win, remind them that they can buy a copy of their own or even offer them a sample chapter as a thank you for entering. Idea 3 Contact two people a day for 30 days to get book reviews. The most important thing you can do for your book success on launch day and beyond is is getting Amazon reviews. The more reviews you get, the higher the views on your book, and the higher the views, the more potential to convert into sales. By the way, have you posted your review for Self Publish and Succeed yet? The greatest gift you can give an author, AKA me is a book review on Amazon. So hit pause, go ahead and post it even if it's short, and then shoot me an email to let me know that you did it. I always say thanks and then make sure you're invited to my parties. The best method to get reviews is simple. Just do what I did. Ask. Book reviews are the best sales tool, so don't stop asking for them in post launch. 4. Participate in a newsletter swap with another author. I've said it once and I'll say it twice and I'll keep on saying it. The single most important book marketing tool is an email newsletter list and if you know a fellow author in your genre with a newsletter similar to yours, you you can double the power of the magical email subscriber list. In a swap, you pair up with another author and agree to include the link to each other's book in your next newsletter. It's also a good idea to include the book's cover images along with blurbs and a mini author bio as well so that readers can learn more about you and the book. I've done this with Dale with Self Publishing with Dale, Dale Roberts. He promoted my book. I promoted his Swaps are a simple type of mutual marketing that can really pay off. You'll strengthen your author network while reaching more readers for free. We have more great content coming out on how to do this, so make sure you've subscribed to the channel and turn those notifications on so you catch all of that great stuff when it comes now. Tip 5 is be interviewed on a Podcast Podcasts are one of the best ways to expose new audiences to you and your work. They spread awareness and and let you show off why you're an expert in your industry. But here's the thing. Podcasts themselves very rarely lead directly to a boost in book sales. They're valuable for another reason. Appearing on a podcast gives you the opportunity to give listeners a call to action that may lead to something better. When you're on those podcasts, focus on getting listeners to sign up for your lead magnet more than buy your book, because when they do that, you'll get email subscribers that you can connect directly with and build a relationship. And of course that relationship can lead to book sales, but it can also lead to new clients for your business, more opportunities for speaking engagements, or just great connections for the future. Keep in mind, hosts often have a backlog of interviews saved and could be months away from getting you scheduled and posted. So if you want to be featured on podcasts post launch, start pitching them pre launch idea. 6. Publish an article or an excerpt of your book on someone else's platform. Kind of like a newsletter swap or a podcast interview, publishing a guest article is a potentially profitable approach for linking back to your own site and promoting your book to a wider audience. Are there some big blogs or platforms within your industry that you visit? Next time you're there, head to the bottom of the page and see if they have a link for guest bloggers or guest articles or submissions. Some sites have a query process, others will ask for a proposal, and some might make it easy and allow you to directly send them an article or an excerpt right away. Before you do, make sure you read the fine print. Because some sites set terms that they will be the copyright owner of any submitted content that they post. They also sometimes want you to avoid duplicate content that's been posted anywhere else. If you do include an excerpt from your book, you'll want to discuss and research republishing rights first so that you head into this crystal clear. 7. Post a blog for three consecutive weeks if you already have a blog up and running on your website, now is a great time to get consistent with your content posting. When your book launches and you start getting coverage and exposure, people learning about you and your book will go searching to see what material you've got out there in the world and what you can offer. And as we're in post launch, these are probably event organizers, podcast hosts, potential media interviews, and book buyers checking you out to see if they want to have a further relationship with you. Now, if you're not sure where to start with content for your blog posts, guess what? You've got a whole book to choose from. And there's nothing wrong with recycling content from your book into blog posts and then recycling the blog posts into social media content and more. 8. Run Amazon ads Amazon ads help promote your book through keyword based targeting. When someone searches for a certain keyword related to your book, ideally your Amazon ad will appear in the search results. This is called an impression and it means the ad for your book has been put in front of a potential buyer. If someone clicks on your book, this is known as a click. If someone buys the book once they've clicked on it from the ad, that's a sale. Amazon ads run on a pay per click model, so you pay when someone clicks on your ad and Amazon has it set up as an auction approach. As you set up the keywords connected with your book, you also set up bid prices for how much you're willing to pay for someone to click on your ad. You can approve a maximum daily budget of how much you're willing to spend on bids per day, and you can go even as low as $5 a day. Once up and running, your ads are showing up as sponsored products at the top of the search results page and on product display pages of related books. Amazon ads can take days or even weeks, sometimes a month to get into a groove of getting your book in front of the right audiences. But getting started a few months in post launch can really be a profitable advantage for your book sales. Book sales success takes more than eight things, so post your best idea below or even your worst because you know commenting makes us friends and I like to spend time with my friends. So if you're looking for more ways to power into your post launch, check out this video right here on how to create great sound bites for interviews and podcasts. Or head over here and watch this video on running your Amazon ads. Either way, let's be friends and hang out a little more. I'll see you there.