How to Revive an Old Book: 5 Proven Strategies to Boost Sales Years After Launch

Foreign. Hello. Happy Tuesday. I am just getting myself organized. One moment. Hey, Stella. Hey, Kevin, Brian. So lovely to see you all here. All right, so today we are talking about how to revive a book that has lost momentum. So if you have a nonfiction book that has been out for at least six months, if you want to drop the link. Oh, you won't be able to drop links. I just realized if you want to tell us the title in the chat and then Angela can go and get the link for me, that's how we'll have to do this. So if you want to tell us the title of the book, Angela will pop onto Amazon and she will find the title for us. Or, sorry, she'll find the link for us and drop it in. So if you have a book that's been out for six months or more, I'm going to take a look at a couple of books. I have a hard stop at quarter two, so we'll accomplish as much as we possibly can in the next 45 minutes. But today I'm going to run you through an assessment process to see what areas you may want to focus on for your book. And then assuming we have time, otherwise there'll be a part two, assuming we have time, I'll give you five things to do to revive your book. But based on the assessment, you'll already be able to extract what a lot of these things will be. And honestly, based on once you assess your book, you'll prioritize different things. So. Yeah. And by the way, who enjoyed the bonus video today? When I was prepping videos last week, I released I put a video in the queue for today, forgetting that today was my live day. So you get a bonus video. Yeah, that was the 1 on 5 tips to be a Better Writer. That was supposed to be Friday's video, so you're welcome. And Friday's video will be actually one that people have been asking me for for years. Friday's video is going to be a remake of an old video that was how big should your book be? And this video is one of the most popular videos on the channel to this date. However, it's missing some key information. And I redid the video with new book examples. And I also talked about trim size and showed you comparing comparisons of. Okay, this is what this book looks like compared to this book. This one is X number of pages and X number of words versus this one, which is X number of pages and X number of words. And then I showed you the spines. So that is coming out on Friday, I think it will be a good one. But yes, I did release a bonus video today. What could, yeah, what can you do? And Alan is here from Canada. Hello, Alan. And I don't know my videos. I look a little weird on the screen. I must have some filter set up. As I'm looking, I'm like, I feel like I don't look quite that porcelain like today, but maybe, who knows? All right, so I don't see any titles, I don't see any titles in the chat yet. So what I said if you, if you missed it, we're going to go over how to revitalize a book and I would love to have real life examples to use. And thanks, Alan. It's not makeup, that's the funny thing. But anyways, that's, that's why I think there's some weird setting. But it's okay. I look fine. So. So yeah, if you have a book that's already out, it's been out for six months or longer, go ahead and drop the title in and Angela will pull your, your link so that I can check it out. If not, that's okay. We'll run through this and maybe somebody's being shy because I, I know, I get it. I'm going to be going through and going, hey, change this. Do this. Your book has a lot of opportunity. That may not be what you want to hear today because opportunity means work. I get it. All right, so I'll just dive in onto some housekeeping, AKA the next deep dive event that you should have on your calendar. It's happening on Saturday, September 21st. If you are new here, our deep dive events are two hours of training. These are not webinars where there's a pitch at the end. Our deep dive trainings are really our gift to you, our fantastic book launchers community. And we have a ton of expertise and experience and content and ideas to share and we want to support you with all of that. And so that's what our deep dives are. The only way to get the invite is to be a launchletter subscriber, which means you need to go to book launchers.com newsletter so that you can get the Deep Dive registration link. It's free to attend live. You're welcome to come and enjoy all the content if you do ever want the replay, which usually people who are there are the ones that want the replays because there's so much great content that they want to have access to it again in the future. The replays are $35, so you can always reach out to Angela eemteoklaunchers.com to purchase any of our past deep dive replays. All right, last thing I will note before we dive into all of the things that you can use to assess your book that's been out for a while. Our author business accelerator started last week and there are still some spots spaces at the early bird rate. So when we're past this early bird period, it will be a $5,000 for a year membership or $500 per month for a year. Right now it's $300 per month for a year or $3,000 for the year. And just to give you a sense of this is not a course per se. It's really having us as your strategic partners getting all of our content. So you access courses, you access all of our deep dives, all of our client only trainings, all of the T videos. There's way more content than you probably will ever, ever consume behind the scenes. But you can pick and choose like, okay, I'm going into content edit. What do I need to know? I'm planning my launch strategy. What do I need to know? But we have weekly office hours and Sarah, who is our book marketing manager, she told me there was only one person on the office hours today. So this person got a one on one strategy call with Sarah who has been with bookclontris for six years. She runs our book marketing department. She used to be a speaker's booking agent. She has massive, massive amounts of and they dove into this person's book title partnerships and a whole bunch of things in this hour. So it's pretty, pretty awesome. Last week there was only two people on my office hours calls. We broke down book titles. We did. We talked about launch strategies and roadmaps for publishing plans. So if you want in, especially now, because right now you're going to get extra massive value because people aren't necessarily fully adopting. Oh, and by the way, there's also Julie the book bot, which one of the members said is like their personal assistant and they're loving her. She is really cool. She's trained on every piece of content I have created and, and it's pretty neat to see her answers. So just email Angela@teamoklaunchers.com if you want the invitation and details or you can just set a call@book launchers.com forward slash, apply and just note ABA Author Business Accelerator on the form. All right, so do we have any book examples? Otherwise we're going to dive into data analysis, reader feedback, marketing and promotional Results and a few other things to kind of see what are the opportunities for a book that has already been out for a while. All right, KJ's here. Kevin. Oh, we've got one. Is that a nonfiction? Okay, I'll check that out. Oh, yes, Tony's in the house. Or rather Unbreakable tv. That might be a great one. Rich from Lexington. Hello. Okay, so Angela's got a couple links here for me, which is perfect. So that's one. And is it going to let me click on it? Come on. It's letting me put it on the screen, but it won't let me click on it. Let me see if I can copy it off of the screen. Oh, come on. That's four links. Yeah, thanks. Can you just text those to me, Angela? Because they won't let me click on them. And I think, yeah, if you can just text them to me, that would be great because then I can pull them up and see which one we might want to use as an example. So while I wait for those to come through, let's just talk first. So the first thing to do when you're trying to figure out what can I do to revitalize my book is to look at your sales data. And even better than sales data in my mind is Amazon ad performance. And the reason I like Amazon ad performance is because it tells me, you know, higher level view. Is it potentially my book cover? Is it potentially my book description or lack of reviews? Or is there something off in my metadata completely that is making the ads not even target properly? And so Amazon ad data can give you, I think, a stronger starting point than just looking at sales data. But sales trends can also be useful because you might see there's a couple things, you might see seasonal patterns in your sales. You may see that, oh, I ran an ebook sale six months ago and sales continued to be stronger for three months afterwards or three weeks after or three days after. You also will see which formats are performing better. And this often surprises people because they find out, oh, my gosh, my audiobook is outselling my ebook, or oh my gosh, there's actually a lot of hardcovers being sold, which I would never have expected. And that now opens up the opportunity to potentially do more with that format or, you know, try and figure out why the other formats aren't selling. So that's some information. But from an ad perspective, I like to start with ads versus sales, because from an ad perspective, if I am running ads and I've been running them for a period of time, And. And I'm not getting. Okay, great. Just thought. Come in. Thanks, Angela. If I've been running ads and I'm not getting a lot of clicks or I'm not getting a lot of. Actually, I'll start with impressions. If I'm not getting a lot of impressions, that usually tells me there's something off either in my targeting or in my keywords. And so I would immediately go to a keyword, you know, do some keyword research and analysis and check back with that. But if you're getting clicks but you're not getting sales, that can mean your. If you're. Sorry. If you're getting impressions but you're not getting clicks, then the next concern would be the COVID might be not appealing. The title might not be appealing, but that's tough to change. So I would probably start with the COVID or the first line of the description of the first section of the description. If you are getting clicks but you're not converting and you're targeting is good, then that's where I would start to look at what else can I do to my sales page to help it perform again, I would still go to that first line of the description. How many reviews do I have? Do I have recent reviews? Can I add A plus content? Maybe it's time for, you know, a new endorsement, lots of those kind of things. So that's where. That's why I like ads over sales data. Because sales data doesn't tell me really a good action step from the sales data. Except for perhaps if you've seen results from an ebook sale, carry on for a period of time, or if you've seen that back to school or Valentine's Day or a certain time of year has been seasonally a consistent time for you, well, then you want to plan ahead and start, you know, planning for that to be part of your revitalization. All right, so I've got these links. I am just going to pull up one. Okay, I got. Looks like I got Tony's book here. So one sec and I will share this screen with you guys. Just give me one second. Okay, so we're not going to analyze Tony sales data. We're going to go into the next piece. Here we go. Which would be kind of looking at reader feedback, which you can go on to other platforms beyond Amazon for this reader feedback. You can, you know, I would look at potentially goodreads if you have comments and feedback there. But for today, we'll just glance at Amazon reviews and then the other thing. And Tony, if you and I'M telling you this now before I bring up your page because I'm going to ask you is in the past what has worked for, for you marketing and promotion wise for this particular book. Because I know this isn't your only book. So if you want to go ahead and type that in while I am getting this queued up for everybody to see what I'm looking at, it's being grumpy with me. One second, one second. Okay, here we go. You guys should be able to see this in a moment. Okay. Okay. So hopefully you can see this. I may make it big. I'll make myself go away for a second. So it's a little bigger there. Okay. So just looking at this, we have 32 ratings at 4.5. That's really strong. The next thing I would go down and look at is the recent. So the recency of. Is that a word? Recency? Have we had new reviews? So I would go here and I would go most recent. So you do, Tony, you had one from 2024. That's great. That's always positive to see. I don't see there's a verified1 from 2023. So these ones aren't verified, which is interesting. And then. So that's, that's where I, that's the first place that I look is. Okay, so what is the review status? 32 is pretty good. And if you are already running Amazon ads, I'd be curious how they're performing. The other thing is to always look at how the book description is showing up in different formats. So Kindle, when I switch over to Kindle, what does that look like? It looks the same. That's good because sometimes the formatting can be messed up. And scrolling down here, seeing which categories you're in is the next thing I look at. And all of these categories seem to make sense because sometimes if you haven't looked at your book in a while, you may find out that your book is in a weird category. And so that's a sign that maybe it's time for a keyword refresh. You may just want to email Amazon and tell them that you're in a weird category and you shouldn't be there. So now looking at print. Yeah, I would say it probably falls under all of those. You would know better than I would, Tony. But that is, this thing keeps popping up. It's so weird. So. So yeah, so everything there looks pretty strong. The one thing you don't have in your book description that you can do is a little bit more formatting. So you could have some bolded, bolded text here. You could add some. You've got HTML as far as bullets go. And then this. The other thing that I usually like to start my book description with is, is a reader attracting sentence. So this is more like a review of the book, an encouraging book for people with physical limitations and disabilities who want to learn, want to learn how to get and stay healthier. Perhaps adjusting it to be more reader focused could be a good option. Again, this is where the Amazon ads and kind of what's been working and what hasn't can be a really useful kind of thing. So let me just see what you. Let me bring this back, come back to you guys and. Oops, I removed myself for a moment. Okay, so Tony said the most effective strategy has been when I post on Facebook. I have the most engaged audience there. My attempt at ads has not been as effective and my profit has been very slim, if any, with the ads. So going back to the ads and honestly there's about 25%, maybe 30% of books that we run ads on that aren't profitable. And we try to change keywords, we try to change a variety of things. The targeting and sometimes there's just something about the book, whether it's the audience or Amazon ads or something like that. There is a chunk of. Because we run ads for a lot of books and we have over the last seven years and there just sometimes are books that we are not able to kind of crack that nut and figure out how to make it perform. That said, there often are little tweaks that can make the difference on ads. And you know, that's why I went straight to the categories. Getting more reviews always helps and then really making sure your keywords are tight and appropriate. So not just the keywords. So there's two things I had actually question. Somebody asked me today on YouTube, where do you put these keywords? Inside of the KDP dashboard there are keyword boxes and you can put, you put the keywords in there and we've done videos on that. I don't know, Angela, if you can find one of the videos on keywords, it might even be metadata. I don't remember the exact one. But we've done videos where we show you the box and you can see these keywords where you would put them and we explain it deeper. We also use again, I always recommend Publisher Rocket for, for this and I am just dropping the Rocket link in here for you and they have a great course as well. So. So with the ads, you Know, it goes back to the targeting and some of those other approaches and whether the metadata works for it. Oops, was that me? That's not the right link. Apologies. Typing. It's book launchers.com/forward/rocket. Not that weird spelling. Okay, there. And so it can be a variety of things there. So if ads aren't working, what about ebook sales? Have you done any ebook sales? Have you built an email list? Do you have an audience outside of Facebook? Those are some of my questions. So it's not letting me post that link, Angela. So if you can. Oh, maybe it did. If you can just correct it or post it if it didn't work, that would be great. And there she found the Amazon keyword link for you as well. Okay, so, so that's a couple things on that side. So looking at. So just kind of going back to the marketing and promotional efforts for everybody to apply this. So review current strategies. So Facebook has been working. I would definitely do more of it. If you haven't already started building an email list, that's certain. That's something I would do. And if you have one, you know, and as I say this, I feel a little like do what I say, not what I do. I don't tend to promote my books that heavily on our email list. I often feel like everybody on my list knows about my book, which is not true because we're adding thousands of new subscribers to our email list every month. I am certain they do not all know about self publish and succeed and self promote and succeed. So I should be doing a better job of promoting my own books. So as I say that I should also be doing it. But if you have an email list, you shouldn't be assuming that everybody knows about your books or even if they do, when they maybe first heard about you and joined your list, they maybe didn't buy your book and they meant to or they plan to buy it later and they just need a little nudge or reminder or a 99 cent ebook sale to incent them to get it. Get your book today, whatever it is, you know, and then assess if discounts have worked for you, how they've performed and you know, if you haven't already done anything with like Booksprout or the other one Sirens. Wow, it's just vanished on me. But Angela, we have that paid review site video that I think is a good one or paid reviews, something like that. If you could post that link. Booksprout and Book Sirens. There we go. Those ones can be great services to try to get A few more reviews and just kind of give your book an overall boost. Fiction authors find BookBub is a very effective place to also do this and get, you know, run some BookBub ads and still, you know, submitting for bookbub promotions is a worthwhile endeavor. You know, it doesn't cost you anything to submit, and if you get it, it will cost you. But you know, it can be a pretty big boost to your overall book performance too. So continuing on, you know, author platform and engagement. So anything you've done as far as email newsletter lists and you know, kind of just promoting your book there, that those are important to assess and kind of look at as well. And so running yourself through the checklist. So we'll kind of just recap this checklist again. So looking at your. Let me just check my notes here so make sure I don't miss anything. So looking at your sales data or even better looking at Amazon ad data to kind of see where you may want to start reading through Amazon reader feedback. So let me bring up Tony's book again or we can bring up somebody else's. I'll pick on. Not pick on. I'll showcase someone else here. So what do we have here? I just clicked on one of the links. We have the Seven Virtues, the Seven Last Words, and the Art of Practicing Virtue. So. So one thing to be mindful of, this is Fulton Sheen. And so one thing to be mindful of, this has been out since 2021. If you make any changes and reload, you may run into title problems because this has. Sorry you guys can't see this. Let me make sure, let me share and then I'll talk about this. So sometimes things will pass through that, you know, sometimes you'll get things through the first time. But if you say decide you want to stop sharing, let me, I have to reshare. Sorry. So sometimes you'll pass. You'll upload a book and it will go through and it's fine. And then you're going to go back and you're going to make some change. So let's say based on today, you think, okay, my book could use a cover refresh or I want to update the interior and put some new information in this book. And you go to do that and your book starts to run into problems. And it could be as a result of something that is not that it isn't compliant with Amazon's rules or terms and conditions. And the example is here, I'm just bringing his book up maybe where did it go I had it here. Okay. It's there. Oh, you know what I should have done, I shouldn't have removed. Okay. And so what you might find with putting multiple, the same word in your title multiple times, that can be considered keyword stuffing as far as Amazon is concerned. There's other words that can cause problems like journal and things like that. And this is a little frustrating because it's not coming up now. That is strange. Let me put it into a different browser and see if I can bring it up that way. Okay. Because it doesn't like me at the moment. So we'll do this. Oh, and then also I was going to mention Tony, just going back to yours. Sorry. Multiple things in my brain all at once. I had an idea for your book description. So I mentioned maybe you want to adjust the first sentence in order to appeal to your reader. So something like. And you know, this is your book and I haven't read it. So living with a disability can feel like you're stuck on the sidelines. Or you could ask a question like, do you often hear you can't achieve a full, you know, you can't achieve full health due to your physical limitations? Or perhaps you're just tired of being told what you can't do. So some connecting questions or something to really engage who your ideal reader is. I think that would be a powerful way to start your description and, you know, put some bolding around it. You know, it's time to rewrite your story, you know, take back your power or take control of your health, kind of whatever the main hook and goal of your book is. And I'm just extracting that based on, you know, the description that we just saw, but then kind of go into the, you know, the book description could then go in this inspiring and practical guide. You know, certified personal trainer Tony Jacobson, who lives with, you know, the brittle bones disease, takes you through his life changing journey and kind of shares his approach and then give those bullets and kind of go from there. I would love, I love when things hook the reader right from the first sentence. And again, that can be part of the reason why the Amazon ads haven't performed because that first sentence shows up when somebody clicks through and that can be part of that buying decision. So give, give that a whirl and see if that helps you. Just an idea. Okay, so back over here, let's see if you guys can actually see this now because I switched over to be. Oh, I got another one coming in. We'll see. We'll see if we have time for all this. Let's see. It's still not. I wonder if there's a way to refresh this. Allow stream yard to see your screen. Yes, I want you to see my screen because I want you to see this. Okay, let's see. I'll bring up chat GBT and see if that. Okay, there it is. Okay, got it. Apologies, guys. Thanks for your. Thanks for your tolerance. Well, tolerance and patience while I am making this work. All right, there it is. So. So for this particular one, what I wanted to use this one as. And I will make myself disappear again just to make it larger for all of. All right, so. And I wonder if I can zoom in here. That's a little bigger for everybody. So I'm going to go down to the reviews. So part of assessing where your book's at for today is looking at. Sorry, I scrolled past the reviews. Okay, so this one says, great inspiration carries on. And do I not have any other ones? There's only one review. Oh, okay. So you have 19 ratings and one review. So that's not super helpful for me for this particular example. So let me grab one of the other links that Angela sent over. Here we go. Because I need somebody with multiple reviews. And let's see. Hopefully you guys are seeing this one. So we have Taxi to America, A Greek orphan's Adoption Journey, 58 ratings. Let's see if we've got some written reviews here, not just ratings. Okay, cool. So you can go through and read all of these ratings and you can kind of go them here or this is my new favorite thing to do. And so if you are someone who hates on all things AI, just go get a drink and come back in five minutes. Okay, so what you want to do is you want to read through your reviews. So if you've got them on Goodreads, you've got them on Amazon. You know, if you have it anywhere else, then go through them and identify. Are there any things that people are saying, hey, you know, this isn't. This isn't. It's great material. But, you know, today, this is. I read this book today and it's out of date. Like my book More than Cash Flow. If I was still in the real estate space, there's been some comments. You know, people are still reading it and reviewing it and saying, great book, but, you know, it's out of date by 12 years. So perhaps updating it to be include this, this, this. You be surprised at how much information you can glean from these. But what you can also do is if you are a ChatGPT user, you can go ahead and you can just drop. You can basically put a prompt into ChatGPT and you can say can you analyze the following book reviews to identify opportunities to revise or improve the book for a revision? And I just post them and give it a moment to work away. And actually while it's working, I have everybody's names. So every Tuesday and Friday when you comment the day a video is released today there's two videos. So you get two videos to comment on. We enter everybody into a draw where you can win a copy of Self publish and succeed. A copy of Self publishing, Promote and Succeed. One of our hashtag no boring books mugs, which I always tell people when I hold this up. It doesn't include my stapler or my blue blockers or our oh so soft journal which is like this. It's beautiful. It's soft. That's why we call it our oh soft journal. So we've got everybody's names queued up in here and I put it in Chatty as well. And I just said randomly select a name from the following list. So let's see, while Chatty is producing on the other screen, we're going to get Chatty working over here too to give us a winner. Okay, so we'll come back for the winner. And let's see what Chatty came out for this particular book. So based on the book reviews for Taxi to America, here are some key insights and potential opportunities for revision or improvement for the next edition. By the way, you can do this same thing to extract ideas for a marketing or promotional push. So you can say, okay, based on the reviews, can you tell me what I should put in my next social media post? What I should put in my next newsletter to get people who haven't bought this book to get excited about it? These are some ideas and it just makes this whole process easier for you because Chatty does an amazing job of analyzing information. So strengths to retain. So it's telling you the best parts based on these reviews. The emotional resonance so reviews highlight the emotional depth of Stella's journey, themes of family and cultural bonds. Readers repeatedly praised the strong themes of familial love, sisterly bonds, cultural identity. So keep that the inspirational journey. Many reviews emphasize the inspirational nature of the book. So now if you were to do a revision. Depth of reflection. The emotional and thematic content is praised. There may be an opportunity to deepen Stella's personal reflections on her appearance, on her experiences, pacing and length. Some reviewers Describe it as a quick read. That can be a positive aspect, but maybe it will benefit from more detailed explorations of certain events. Or perhaps that now tells me there might be an opportunity for a follow up or maybe a video series or maybe, you know, something else to draw from this cultural integration. You know, it's actually really. These reviews are so strong. It's not really giving me. It's kind of saying this is good, but you could use this and add to it. And refining how these messages are delivered can enhance the impact historic, historical, and cultural context. More context about the time and period. Honestly, I think you just, you knocked it out of the park for with this book based on the reviews. And so it's not giving me a lot, but hopefully this gives all of you an idea of what you can do to potentially analyze your reviews. All right, before I stop sharing that screen, kj, congratulations. You are the first winner for today. And since I'm here already, please remove kj. I'm gonna have to copy paste that so it removes it fully from the list and draw one more. And I can't help but say please. I'm curious if you guys use chatty or you to say please and thank you. My mom raised me to use my manners always, even to AI. Okay, Emily Romero. I don't know if Emily's here today, but if you're watching the replay, email Angela@teambooklaunchers.com and let her know which prize you would like and where to send it. So go ahead. KJ's here, so that's always fun. So you can let Angela know just by emailing her@team epochlaunchers.com if you want. The journal, the mug, a copy of Self, Promote and Secure, Succeed and Self, Publish and Succeed. Okay. Tony says these are great ideas and tips. Thank you so much. You're spot on with the description. I'll make some changes and report back. I can't wait. And then Alan says, I'm always running into title problems with some of the public domain books I republish. They've asked me on occasion to prove without a shadow of doubt that some of these classics are actually public domain. Yes, absolutely. Okay. And that was Stella. Oh, cool. All right, so based on all of that, I'll just kind of give you a few action items to go forth, and it will depend on your analysis because, you know, in some cases, your analysis may be like, you know what? I might want to revise the book. You know, for example, for me, the new brand you. We've talked about that book. It's my second book and honestly the content is excellent and I've heard from a lot of people who have read the book that the book is really, really great. It has a targeting problem, it doesn't have a clear audience because I was in the real estate world transitioning out and I tried to write a book that would appeal to a wider audience. Had I written this book branding, you know, to, to attract capital or even written the book specifically to raise money for your investment deals, which was something I did a lot of and I was well known for and I was speaking, I had a course on it. That book would have done, I think quite well. But I wrote it kind of in this weird no man's land. The title has issues for me. It doesn't make sense to revise anything and try to sell that book. But what I am going to do and I've talked about here and I'll be starting it soon, I'll probably start it in early 2025, but I will be redoing that book for authors because there's some content I would add to make it more applicable to authors. But there's some really core content in there that I think will make for a really awesome book to help authors brand. Speaking of branding, the deep dive on the 21st is all about building your author brand. So and you can be sure that I'm going to be using some of my tried and true content from the new brand. You but applying it to the author space. So, so that's the thing is, is it really depends on the book. So the taxi. Sorry I've just blanked on the title. The taxi. Pulling it up again. Taxi to America. So it was Taxi to America, that book. I wouldn't redo it but you know, depending on how Amazon ads and Stella. I'm just making this up but depending on how your ads are performing, perhaps it's a, it's a cover refresh. Perhaps it's, you know, the. Again, going back to this book description. So if I take a look at your book description, I've just brought it back up on the screen. Her first sentence says Stella's journey from. Oh boy. From Thessaloniki, Greece. I probably said that wrong. To America begins with a pre dawn taxi ride that she and her sister share. They don't know who Stella is. You could start it that way. But I again I always go back to how can I really, really hook my reader in for this particular book. And so I would think about what is the compelling aspect of this that's going to appeal to your ideal reader and really hook them in with that. And often a question is a great way to go or a benefit statement. This is more of a memoir, so I see why you've started it the way you do. But what if it's something like, sorry, I'm just going to read a little bit more of your description here. How do you rebuild a life when everything you've known has been taken away from you? Stella's journey from the place in Greece to America, you know, begins in, you know, one dork and dark and stormy night, or in the dark morning with the taxi ride she shares with her sister and so on like that. So, you know, I might do that just to grab the reader's attention a little bit more, but knowing and then lean on some of those pieces that people are talking about in the reviews and can you pull those out a little bit more in this book Description to really capture the heart and the mind of somebody right from the beginning. Because with this book I wouldn't recommend a revision or a relaunch, but somebody Tony, that might be something you look at, maybe you read through the reviews and you think, hey, you know what, this book came out in 2017. There's things I don't I talk about in this book that I don't promote or I don't advocate for anymore. So relaunching, it makes sense. So that's, you know, there's, there's no one path, which I know can be frustrating, but that means there's also lots of opportunities. So going back to your five action steps. So retarget your audience. So, you know, audiences have evolved over time. Can you reposition your book to appeal to the same audience? Your audience has probably changed. Like I said, you know, I don't talk about self promote and succeed and self publish and succeed enough in my own newsletter. You know, I'm going to make a concerted effort in the next couple issues to talk about it because I haven't because there's thousands of people that have joined our newsletter list every month that may not know about the book. So newsletter social media posts have you talked about your book lately and can you use some of this analysis that we talked about today to appeal to them in a different way? Because maybe the marketing you did before didn't grab them and make them want to do this. Next thing would be have you got all the formats? And so if you don't have an audiobook, perhaps it's time to do that. Or if your book will lend itself to a workbook or some other format. Perhaps it's time to do that. The only format I wouldn't say it's time to release is a hardcover. I don't really feel like that's going to boost your sales. But adding a ebook if you don't have one, adding an audiobook if you don't have one, or considering adding a workbook if it makes sense, or for some audiences, adding a large print version, that can also make sense for the print copy too. You know, companion video series, like I said, you know, there might be room to add something to it. Again, don't know. But you know, for Tony, maybe it's video series. I know you already do YouTube, but. But a video series on exercises or things like that just kind of flying by the seat of my pants. And I only have five minutes. So really quick. So launching a new edition. We touched on that. Revamping a cover, especially if a book's been out for a while, a cover can make a big difference. Along with this book description refresh and keyword refresh. And then last thing is reviews. Always, always be pursuing fresh reviews. It helps a lot because again, if you look at a book and you see 100 reviews but the last review is from two years ago, you'll probably think the book isn't relevant. You'll look for something more recent, more relevant. But if the reviews are fresh and also Amazon, I believe their algorithm will reward you and show your book to more people if it's still showing as fresh. All right, we covered a lot. I'm going to give folks that are here a prize. So hopefully you have already posted a hello and said you're here because I'm going to pop on over to our Streamyard giveaway here and do that really quick before I have to run off for my in person meeting where. Here we go. Okay. Okay. All right, we got our giveaway tool. And then I will do really rapid fire questions at the end before I have to say goodbye to you all. All right, so everybody who has said hello today is being entered to win. Angela and I do not get prizes. So if either of us win, we'll redraw. And KJ already won today, so KJ is out. But Ellen, congratulations, Alan. Email angelaeamooklaunchers.com I think Alan was the one that said he's in Canada. We can't send you a mug. They it's not as bad as sending a mug to Europe, but we can send you any of the books, the journal or the other two books I believe are just fine to send you. We don't have duty or other issues with sending you that. So email angelaeamaoklaunchers.com and let her know which prize you would like. And you'll have to give her your mailing address too, so she can get that to you. And then we'll draw one more time. And who did we get? Rashad Grismore. All right, Congratulations, Rashad. Thank you for being here. And email angelaeamooklaunchers.com to claim your prize as well. And let's just see quick if there's any questions that we can do. Rapid fire. Trying to spot them here. Book sirens. Yes, book sirens. That was when I was having trouble remembering the word. I don't see too many questions here. Update suggestions? My five strategies to beat. Brian was saying that. Not totally sure where that was. Thank you for using this tip on AI to analyze your reviews. And it works for so many things that you might want to do with your book marketing. So glad to share that with you. And Tony like that one too. And Rashad's asking why we didn't get back to the you know what. So if you ever email us asking for, you know, trying to book a call or asking for information, Angela always replies. So check your spam, check your junk folder, check your promotion folder. And then it's okay to write team@book launchers.com and just say, hey, I didn't hear from you, because she does always write back. But the gremlins out there often put our emails if we have an email exchanged with you before, they often go into that junk or promotional folder if you're a Gmail user. So and then if all else fails, just email us again. Okay. And Stella says, I'm thinking, do you remember your first taxi ride? Where did you go? Possibly. I, I like and I mean I haven't read your book, so this is take. Take my suggestions with that in mind. And I'm curious what everybody else would think, but I feel like you want to pull them into your story, not pull them into their own story because this is a memoir and so do you remember your first taxi ride? Now for me, I don't, but I immediately think of a taxi ride I took with my dog in Chicago. I it's a long story, but I had to get my dog somewhere and I was in Chicago and so I think of that taxi. Right, because it was memorable. But for you, I would encourage to suck them into your story because you want them to Feel like, oh my gosh, I have to find out what happens to Stella. And why was she, you know, why was this, why had she lost everything and why was she, why was this story with her sister important? And so that's where I, why I went, where I went versus sending somebody in. Do you remember your first taxi ride? I think that approach works really well for self help or business books that maybe want you to start reflecting on your own journey in order to succeed and take them through it. As a suggestion, maybe a video on YouTube. I want to do different markets under the same channel but with private links. Okay. I mean, you can always do different markets under the same channel. If you're not putting the links out there and trying to grow the channel, that's completely an option. But that seems like a discussion that would be a great discussion for some of our groups like the Author Business Accelerator to kind of talk about. Okay. And I think that's it. So thank you, Brian, for saying have a good in person meeting. I appreciate it. Thank you everybody for being here. I hope to see you on September 21st at 10am for our deep dive on building your author brand. That is going to be a ton of fun and hopefully I see a few of you in the Author business accelerator real soon because we'll break down your book descriptions and your books and your titles and your marketing plans. And like I said, Sarah was helping this person today with building out their partnership outreach for partnerships for selling the book through. So it's lots of fun. We love getting in there and guiding you to make more money and have more impact with your books. All right, everybody, hope to see you at the deep dive and again right back here in two weeks when Chad on my team, I think it's Chad is going to be hosting because I'll be in Colorado for that one. All right, take care of.