How To Sell Books with 5 Back Cover Tips

Just because it's on the back of the book doesn't mean it's not as important as what's on the front. Today, I've got five surprising back cover tips for you. Stick around. Hey there. I'm Julie Broad with Book Launchers Dot com. The back of your book is actually essential to selling your book. In fact, it is the sales page for your book. So, so what do you put on it? What's most important? Well, through a combination of research and experience, I've got five back cover tips. And many of them just might surprise you. So number one is treat it like it's a sales page. And what does that mean? That means every single word, every single image is essential to sell or not sell your book. Because the whole objective of the back cover of your book is. Is singular. Sell your book. In other words, the person who looks at the back cover needs to get so damn excited to read your book that they buy it on the spot. So you need to make sure that every word, every image, every line sells your book. So one of the key things, you'll have two or three really fantastic sentences that are really compelling. You've got those right, and you want to make sure those pop out right away as soon as somebody looks at your back cover. So that's number one. It is a sales page. So treat it like that and carefully curate that copy. Many traditional publishers actually pay a professional copywriter to craft this copy. It's so important. And they'll spend about $250 to $500 just to write the back copy. That's on top of design costs. It's that important. Number two, put your picture in inside the book, not on the back cover. There's some cases where you might want your picture on the back cover. You're famous, you're a celebrity. Or as my husband says, you're really freaking hot. In all those cases, it might sell your book. However, most of us are not celebrities, and so our picture really doesn't do anything to sell our book. Put it on the inside with an extensive about the author. You're going to create credibility in another way. Enter point number three. You. You need to curate really brilliant testimonials and endorsements. Now, I shot another YouTube video on this on how to get great book blurbs for your book. But here's the three testimonials that you need to get so that you get credibility. Create curiosity for your book, and get that I gotta buy the book feeling in those people that pick up that cover. First one, you need an endorsement that says why you are the person to write this book, what makes you unique? What have you done? What's a piece of your story that makes it that you are the person that should have written this book. Book. That's the first testimonial or endorsement you need to get. Number two, you need one that covers the benefit to the reader in reading this book. So somebody who says, I read this book and the tips helped me make $10,000, they helped me lose 50 pounds, they helped me run the fastest race I've ever run. Whatever the key benefit of your book is or one of them, you have to have a testimonial or an endorsement that showcases what somebody is going to get as a result of investing their time and a tiny bit of money into buying your book. Number three is a testimonial that creates curiosity. So this can be from a big name celebrity or someone that says, wow, I was absolutely blown away. I've been in the industry 20 years and didn't know this one secret that Julie covered in her book. Something like that from a big name is ideal. But just something that creates incredible curiosity will do the trick if you don't know anybody famous in your industry. Tip number four, and this is something I didn't do, but I think it's brilliant. It came up again and again in my research and that is put your website in the bottom left hand spot of your back cover. Now. Why? Well, first of all, this is brilliant marketing for you because people who don't buy your book might still go to your website and maybe get your free download. Also this is where people can go to learn more about you. So it might establish more credibility as to why you're the person that wrote this book and that they need to read what you've written. Tip number five, get a logo and a barcode. And many people say in that barcode make sure you have a price as well. But here's why. Every traditionally published book has a publishing logo as well as that barcode. And by not putting it on there, you clearly highlight the fact that this is an amateur product and you want to look traditionally published, fully professional. So spend a few bucks, get a publishing house logo. You, you know, name your own company. We'll talk about that in another video. And get a barcode to go with that ISBN number which we've also talked about in lots of videos like this one here and this one here. So check those videos out, but most importantly, get that barcode, get that logo, put the logo on the spine as well as on the back cover of your book. And put the barcode on the bottom right and your book is going to look fantastic. And nobody will even know if it was self published unless you tell them. Remember, the back cover has one job, and that is to sell your book. If there is anything on the back cover that doesn't make somebody want to rush to the counter or click the buy button, then you need to make some adjustments. And like I said, a lot of the traditional publishing houses hire copywriters to make sure that this back cover sells. Now that's a lot of work, and it's work that Book Launchers does for you. We have a professional copywriter that will write the copy for your back cover if you need it. So if you don't want to hire all these people and do a whole bunch of extra work to make your book look professional, then hire Book Launchers. We're here for you. All right, if you like this tip, give the video a thumbs up. And of course, subscribe to the channel so we can hang out every week as more great video tips come out. And please, if you've got questions or comments, type them down below and I just might shoot a video to help you out. See you on the next video. Let's go. That was bad. Enter point number three. Okay, so you need somebody with a number two. You need one that covers what will bet you need. Actually, it didn't surprise me. Okay. I thought it was smart. Okay. All right, last tip. Okay. Oh, yeah.