Julie Broad walks through starting a publishing company to make self-published books look more professional. You'll learn how to name it, check availability, file DBA papers, and design a logo.
One of the ways to make your self publishing book look more professional is to set up a publishing company. It's not as hard or as complicated as you think. Stick around, I'll explain. Hello my friend. I'm Julie the book broad with book launchers.com, your professional self publishing team where we help you write, publish and sell nonfiction books that grow your business and make you money. And the best part, you keep all the rights royalties. So one of the things I did when I self published that really helped my book look more professional was create a publishing company and get a logo. Here's an example from one of our clients, Gillian Gertzen's book. This is what I'm talking about. A simple logo on the spine and inside the book. Somewhere in here. Now, I'm not talking about getting an LLC or a corporation or setting up some fancy pants business that you now have to file taxes for. And it's all expensive and painful as such. If you want to ask me about painful, just get me talking about what it's like to be a Canadian but living in the United States with corporations in both countries. I pay a lot of taxes. So we don't want to go there. No, I'm just talking about claiming a company name and creating a nice black and white logo to put on your book spine and on your copyright page as a publisher and maybe some of the media materials that go out. So here's what you do. First you need to name your company. Here are my general guidelines. Check to make sure the name the business name isn't already in use. In Canada, I did a business registry search on One Stop Business Registry. In the U.S. i did it through the local county office website. They have a search functionality here. I'll show you what the LA county office site looks like. Just because the business name is available doesn't mean you should roll with it just yet. You also need to check website availability. We use namecheap or hostgator but use your favorite domain provider. Then you want to choose a name that is unrelated to your brand so that it sounds more like a publishing company. For example, mine is called Stickhorse Publishing. Jillian went with Winchelsa Media I think is what she did. I'll give you some ideas in a few minutes of what you might want to call your publishing company. Don't make it too crazy to pronounce or just too crazy about it. You're really just trying to create something that sounds like a publishing company name. Now you're creating a fictitious business name and filing DBA Papers DBA Doing Business as Papers if your business corp is going to own the publishing company, you can file the DBA under the corp. Or you can file it under you personally, whatever you want to hold the book revenue under. Then you take that name and go to your county office and file your doing business as dba. From there. Rules change by state and county. Luckily you aren't expected to figure it out all on your own. The clerk will give you a list of next steps to take and in la, the instructions on the website were pretty clear for me. In Canada again, I was able to do all of this through One Stop Business Registry online. I didn't have to go anywhere or pay anything. After you've finished all the paperwork, you can take that DBA form from the county and open a bank account. Or if you already have a business bank account, it should be simple to add your new publishing company to the list of authorized deposits. This will be a new income stream for your business. Then when we're setting up your accounts for print on demand and audiobooks, or if you're doing it yourself, your publishing company can get paid. And now you know what to put in the publisher field when you do the upload. Next, you need to get a logo designed. Keep it simple. You can hire someone on fiverr f I v E-R-R.com to get something done for a low cost that still looks professional. Remember, you're not building a big international brand around this company. It's really more for appearances than anything else. Really focus on getting a simple log that looks good in black and white because again, it's going on your book spine, the copyright page, and maybe some media materials. That's it. If you choose to set up a publishing company website and doing this is optional, I just highly recommend it because it makes your book look more professional. But if you're doing this, you need to have this step completed before your cover is designed and ideally before you buy your ISBN and set up your print on demand accounts like this Tip. Smash that thumbs up button and subscribe to the channel so that you know when new videos come out. Because when they come out you you comment on that day and you'll be entered to win some great prizes. Now go ahead, tell me what your publishing company name is going to be called. I'm going to throw some crazy ideas at you while you decide which one of these great videos to watch next. How about Pink Pony Publishing, Blue Yellow Publishing Magnificent Manuscripts or Baby Shark Boo Boo Ba Da Boo Books? Yeah, you better go click on another video really, really soon. I can't wait to see you on the next one.
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